Large-scale commercial operation is a long-term strategy combining operation continuity, strong brand plasticity and innovation alternation. The commercial market is not only a battlefield without smoke, but also a social symbiosis circle with mutual tolerance, misplaced thinking and more overall thinking, striving to provide more services and values for the society and better serve the people and customers.

Kunming Century Jinyuan Shopping Center, a monumental commercial building, came into being with the development and construction of Kunming Century City, and became an important urban carrier of the century city business circle. In the past 13 years, Kunming Century Jinyuan Shopping Center, a commercial body, has been serving the surrounding residential groups and the entire consumer group in Yunnan, and has a certain influence and popularity in Yunnan. Kunming Century Jinyuan Shopping Center, with a building volume of 530,000 square meters, is a rare super-large commercial body in southwest China. With the characteristics of "Big Mac" business, it caters to most needs, exerts social functions, and enables more brands, more residents and more customers to connect with Century Jinyuan Shopping Center and form a deep love relationship.

In 2022, Kunming Century Jinyuan Shopping Center will continue to struggle against the market with the spirit of climbing and upgrading, so that everyone can feel the better products and services brought by Century Jinyuan Shopping Center through the continuous change of commercial bodies.

"Self-examination is more valuable; Enrich demand and be more alive. "Lai Zhihui, general manager of Fiona Fang Hui Yunnan Branch and general manager of Kunming Century Jinyuan Shopping Center, is full of vigor and vitality in the field of commercial real estate. He is not confused by the current epidemic situation, nor anxious by the market turmoil. He can clearly identify the direction in the complicated environment. He understands that he can’t generate "involution" and consumption in the current situation, but should stand on the needs of society, the forefront of the market and the mission of the commercial market to examine the social value and mission that the commercial body should bear.

Lai Zhihui, General Manager of Fiona Fang Hui Yunnan Branch and General Manager of Kunming Century Jinyuan Shopping Center

At this point,Kunming Century Jinyuan Shopping Center is carrying out a large-scale iterative upgrade of "commercial content". Win Business Network will also enter Lai Zhihui and Kunming Century Jinyuan to discover and recognize the logic and emerging presentation of this iterative upgrade.

From "new" to "heart"

Explore all the way and seek change all the way

For many years in a row, the overall annual sales of Kunming Century Jinyuan are among the best in Yunnan.In 2021, it ranked second with 2.8 billion yuan.

Stable performance must be the embodiment of "intention". Kunming Century Jinyuan is the third large-scale MALL in China that the group has spent 2.3 billion yuan to focus on. In Kunming, where the head business is surging, it is still as steady as a mountain, sitting south of the city.

In addition to being based on the strong consumer groups around, it is fundamental to keep abreast of the times and change with the situation.

Since 2019, due to the epidemic, the market economy has fluctuated greatly, and the commercial market has also experienced a cliff-like decline. In the face of the market test, Kunming Century Jinyuan Shopping Center responded quickly and adjusted in time, and worked hand in hand with brands and partners to constantly break through the ditches. It should be said that it has achieved some small gains, and also reflected the solid strength and keen sense of smell of Century Jinyuan Shopping Center.

However, with the change of the times and the upgrading of consumption, the original business and management mode of Century Jinyuan obviously needs to be continuously upgraded according to the consumer market. Lai Zhihui said:"Going to the main store, improving the big line in the venue and attracting more national chain brands are still the tonic for the vitality of shopping centers."

Kunming Century Jinyuan Shopping Center, with the entry of many well-known brands, has become more reasonable and optimized, with stronger brand visibility and richer business atmosphere, gradually showing a thriving brand development matrix, and Kunming Century Jinyuan Shopping Center has gradually entered the commercial 3.0 era.

It seems to have formed a cutting-edge business model, but in Lai Zhihui’s view, this is the beginning of rejuvenation, and focusing on the future and continuous updating is the king of stable development.

"Wang Zha" brand group CP

This wave of powerful content productivity

At this point, the new wave of adjustment and reform process has already passed halfway.

Lai Zhihui said: "On the basis of the previous adjustments, this time we will focus on Hall A, classify the formats in a more systematic and scientific way, and focus on the rejuvenation of consumer groups, and newly plan many formats that are in line with this era."

Sports retail, exotic catering and bar entertainment are the three major formats reconstructed this time.

The category of sports retail is definitely the epitome of the same category of formats in Kunming at present, which is not only a huge number of brands, but also a high level of brand stores:The combination of the first store, flagship store, benchmark store, experience store and red label store … this wave of "Wang Fried" level can be described as the highlight in the history of sports retail in Yunnan.And all this will actually land in Hall A..

Nike Beacon550 store-level flagship store, adidas Mega L1 store, PUMA red label store, SKECHERS SUPERSTORE, FILA flagship collection store, LI-NING all-category benchmark store, ANTA advanced experience store AES PLUS, Xtep’s first environmental protection concept store in China, Peak State Store in Yunnan, paul frank’s first store in Kunming, etc., as well as Hongxing ERKE, 361, China Jordan, Jordan’s dry quality.

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At the same time, the area is 1360m? KKV Life Museum has also settled in Hall A, which is the largest and only two-story store in Kunming.

Another format of purely sports venues extended from sports has also entered a centralized upgrade in Kunming Century Jinyuan.In addition to traditional venues such as basketball, badminton and tennis, there will be sports such as Frisbee, American flag football, etc., and various sports events will be held in conjunction with Zijin Sports to achieve the ultimate in this category.

Catering categories continue to be rich..On the basis of the original national chain brands such as Haidilao, Green Tea and Xibei, more exotic restaurants will be laid out, such as the flagship store of Laodian Shanzhai, Nan Hot Pot, Northwest Northern Xinjiang Restaurant, and Xinyuefeng Seafood Restaurant, which is over 2,000 square meters. These high-quality brands will be concentrated in the 4 th floor 1,000-meter food corridor.

Super-strong restaurants have become the gathering area of food in the Century City area, while the super-10,000-flat Baoshi Port in the sinking square is a food block with special snacks, which has made a beautiful scene, not only a food area but also a punching place. The two complement each other.

Combined with the crowd attributes of the Century City area, a super-large space and super-high-level "night space" have been carefully constructed.There are different kinds of nightclubs here, such as slow-roll bar, bar and LiveHouse. At present, Mengtian MTstarLIVE Yunnan’s first store, Time Dance Club Slow Shake Bar, Panda Fine Brewing Bar, Xika KTV, Lawrence Slow Shake Bar, Jinzhou Port MAX PARTY KTV, etc. are open for business, and there will be more interesting and interesting nightlife experience brands in the future.

Do not cross the basic needs of peripheral consumption, and do not deliberately pursue high-end level. Instead, reconstruct categories on existing brands, improve the brand level, do fine work, and achieve real coverage of all customers in Century City.

Undefined business attitude

Late operation firepower is fully open.

"In an uncertain era, innovation will be a process of normalization. Kunming Century Jinyuan is taking a road of seeking stability and long-term, and constantly intensive cultivation."Lai Zhihui told Win Business Network.

As an established shopping center, Kunming Century Jinyuan’s operation strategy is not old-fashioned.Adhering to the undefined business attitude, the "Youth Life Festival" was held from May to June, 2022, and a series of very cutting-edge activities were presented.

//Break the boundary, cooperate with Zhihu City for the first time, and land in the famous exhibition "Wow Museum" in Zhihu, unlocking the city’s trendy gameplay.

//On May 20th, the national tour of "The Voice of China" and the first tour of Kunming Station-520 Romantic Youth Concert was staged in Kunming Century Jinyuan, breaking the definition of age with music and starting a journey of exploring a better life with music.

//From May 21st to May 22nd, a large-scale singer selection contest initiated by China Good Voice was officially launched in Kunming Century Jinyuan, the first qualifying competition of "Yin Xiong Hegemony" National Division and Kunming Division!

After that, the planning and operation will work together to enlarge the value of the event infinitely, open up consumers, brands and shopping malls, and also use the power of digital intelligence to assist the operation, with full firepower.

"The future commercial road in Kunming is full of more and greater challenges. The stock business should maintain fresh vitality, and the increment should choose the best and do subtraction."Lai Zhihui knows this well. The mainstream of the future is the complementary advantages between foreign enterprises and local enterprises. Local enterprises need to learn from the advanced operation and management experience of foreign enterprises and constantly improve their own operation and management level. Foreign enterprises also need to learn from local enterprises’ understanding of the market, so as to be truly grounded and recognized by consumers.　　

The multi-dimensional space of the MALL has been built, and then Kunming Century Jinyuan is producing emerging content. The times are changing, the customer base is changing, keep the pace of rejuvenation and adhere to the long-term strategy. Kunming Century Jinyuan will also sit in the south of the city with the spirit of a big city to serve the consumption of one party!

CCTV News:Around the railway station, near shopping malls, where there are a lot of people, have you ever met such a group of people? They are men and women, claiming to be college students, some holding leaflets, some holding daily necessities such as soap or detergent, telling people what to do. Recently, in the street of Xinjiekou, the most prosperous downtown area in Nanjing, Jiangsu Province, such a group of young people appeared frequently. Who are they? What are they doing?

Street fundraiser:Hello. What’s the matter? May I bother you for a moment? Don’t look at me so seriously. We are college students to do a social practice. It focuses on practice, that is, it exercises eloquence. I am a liberal arts student. We have sponsors here, so the dorms are all provided by sponsors. It’s not much, just 70 thousand or 80 thousand. If you think it’s almost the same, you will end the activity.

College students participate in social practice and raise money to offer love, which sounds like they are really doing good deeds. During the reporter’s investigation, a young man showed his student ID card to the reporter in order to prove his identity, and said that the donated money would be publicized on the website of Nanjing University of Finance and Economics.

　Video screenshot

Street fundraiser:If you have a student ID card, do you want to see it?

Reporter:You entered school in 2012? I want to ask, shouldn’t the class of 2012 graduate?

Street fundraiser:If you don’t take enough credits, you won’t graduate. I came out with them.

Reporter:What about your student ID?

Street fundraiser:I didn’t take it. This is the only one we have.

Nancai Youth League Committee: The so-called "student ID card" is fake.

I can report my specific school information and show my student ID card of Nanjing University of Finance and Economics. It seems that the reason for raising money is also justified, but when the reporter checked with Nanjing University of Finance and Economics, he found unexpected results.

Staff of the Youth League Committee of Nanjing University of Finance and Economics: We have not organized such activities in Nancai. We have organized related fundraising. One is that we have never traveled so far, and the other is that we have long-term contacts with some institutions. Our school doesn’t encourage such a long distance, after all, considering the safety of students.

Subsequently, the reporter provided the student ID information presented by one of the young people to Nanjing University of Finance and Economics, and the Youth League Committee of Nanjing University of Finance and Economics verified the student ID number of the student ID.

Staff of the Youth League Committee of Nanjing University of Finance and Economics: After verification, we confirmed that this student lost his certificate. When this situation was reported to him, he was also surprised. He said that he didn’t expect it to be stolen by criminals. (Reporter: Have you contacted him personally? ) Yes, I have contacted him personally.

Police: investigate the act of posing as a student to raise money.

After verifying the identity information of several students, the reporter also verified the organization information of Xinjiekou fund-raising activities. The person in charge of the organization said that such street fund-raising activities had not been held. Subsequently, the police took this group of young people posing as students for street fundraising away for investigation. At present, the civil affairs department of Nanjing has begun to investigate and collect evidence on this matter. (Standard) Legal experts said that these people’s actions involved violations of the New Charity Law, which was implemented on September 1 last year. It was clearly stipulated that "organizations or individuals without public fundraising qualifications can cooperate with charitable organizations with public fundraising qualifications for charitable purposes, and the charitable organizations will conduct public fundraising and manage the funds raised." At present, in Nanjing, only nanjing charity foundation is eligible for public fundraising.

Here, I also want to remind you that before giving love, we must verify the information clearly. We want to make the world full of love and protect every love from being disappointed.

Starting from the price of 57,900 yuan, the 2021 Changan Yidong DT was officially launched. This new car has launched three configurations, and the price range is 579-73900 yuan. Please refer to the table below for specific models and prices.

As an annual modified model, the appearance of the new car has hardly changed compared with the old one, and it still adopts the design style of Chang ‘an family. The interior of the X-shaped front air intake grille is composed of horizontal chrome strips, with sharp headlights and LED daytime running lights, which makes the front face more fashionable. In terms of body color, the new car offers six body colors: deep blue, bright red, pearl white, quicksand gold, pearl black and Xinghe silver.

The interior of the new Yidong DT continues the family style and adopts the popular floating touch screen design. As for the accessories of the center console, some parts are wrapped in leather, and the gold decorative strips running through the center console look very fashionable.

In terms of configuration, the new car comes standard with multi-function steering wheel, electric sunroof, front double airbags, 10.25-inch central control panel and on-call car interconnection system. High-equipped models also have keyless entry, one-button start, cruise control, high-tech navigation and other configurations, further enhancing the practicality.

In terms of power, the new car is equipped with a 1.6L engine with a maximum power of 125 HP and a peak torque of 160 Nm. The transmission system matches the 5-speed manual transmission and the 4-speed automatic manual transmission from Aisin.

　　[PConline evaluation] "Keeping pace with the times" is like the blood flowing in the body of a technology manufacturer. Without blood, you can’t survive; Without hematopoiesis, there is no vitality. And "keeping pace with the times" has different concrete appearances in different industries and different types of manufacturers. For example, in the notebook industry we are going to talk about next, "keeping pace with the times" means using the latest hardware and adopting a design language that fits the times and approaches consumers.

　　From the hardware point of view, the latest hardware is nothing more than Intel’s eight-generation (thin notebook)/nine-generation (game notebook) processors and NVIDIA’s MX (thin notebook) /RTX (game notebook) graphics cards. As a leader in the notebook industry, what kind of new hardware is connected in series and what kind of design is used to make Lenovo’s products stand out in the fierce competition in the market? This time,

　　Intimate design and accurate positioning of users

　　Just as black and white is an eternal classic, simplicity is a design that never falls behind. However, simplicity does not mean monotony, and how to distinguish simplicity from monotony, Lenovo Xiaoxin Air 15 2019 is realized by small corner LOGO embellishment.

　　The front of Lenovo Xiaoxin Air 15 2019 is treated with frosting and spraying technology. On the whole, it looks strong in metal texture, and it is dry and delicate in practice.

　　On the front of Nuoda, except Lenovo Logo in the upper left corner, the notebook has no other gaudy logo, which is concise and clear, not only conforms to the design pursuit of simplicity and fashion of young people at present, but also shows the neatness and competence of business elites when taking it on business trips.

　　When it comes to the use of business elites, Lenovo Xiaoxin Air 15 2019 is equipped with many practical interfaces. Among them, from the outside to the inside, USB 3.1 interface x 2, SD card reader and small hole with "one-button recovery" function are arranged on the right side. The external USB 3.1 interface can charge mobile phones, tablets and other devices even if the computer is turned off. The notebook is cleverly transformed into a large charging treasure, and there is no need to carry multiple charging treasures on business trips, which is easy and enjoyable; The "one-button recovery" function converted from the ThinkPad blue key can also help users get out of trouble easily when they encounter intractable problems such as system crash/computer blue screen.

　　As for the left side, the power interface, HDMI display interface, USB Type-C interface and 3.5mm 2-in-1 audio interface are listed in turn. With the addition of USB Type-C interface, the diversified interface support of the computer is realized. No matter what type of data cable the mobile phone uses, there is always an interface suitable for you.

　　At the back of the rotating shaft and the bottom of the notebook, a large fence corresponds to the cooling fan of the notebook, and the heat generated when the notebook runs large software also has sufficient cooling space.

　　In addition, different from the traditional four-corner foot pads, Lenovo Xiaoxin Air 15 2019 uses 2+1 rubber foot pads at the bottom, with long and thick rubber foot pads. With the first two small foot pads, the notebook can be used stably in more scenes.

　　Thanks to the flexibility of the rotating shaft, the opening and closing angle of Lenovo Xiaoxin Air 15 2019 model can reach 180. It is also very convenient to play drama on the sofa/bed in leisure time and discuss ideas with others at work.

　　The narrow bezel design that keeps pace with the times generally stays at a width of 7.5mm in the market, while Lenovo Xiaoxin Air 15 2019 has achieved a width of 4.25mm, which makes the notebook screen account for as much as 85.3%. The 15.6-inch notebook looks only the size of the traditional 14-inch notebook. When users are working, their horizons are wider and their mood is naturally brighter, and they can also feel greater vision when watching movies.

　　Due to the integration of the camera and microphone required for video, the forehead of Lenovo Xiaoxin Air 15 2019 is not as narrow as the borders on both sides, but it is still much narrower than the ordinary models on the market. On this narrow forehead, Lenovo skillfully added a physical peep-proof switch to the camera, turned it off to the left and turned it on to the right. In an era when privacy is increasingly valued, sometimes an excellent design language is a small and intimate design that meets the needs of the times.

　　Now that we talk about privacy protection, fingerprint recognition is indispensable for a light notebook that keeps pace with the times. In the lower right corner of the keyboard of Lenovo Xiaoxin Air 15 2019, the fingerprint recognition function is added to Lenovo Xiaoxin Air 15 2019. This pressed fingerprint key can be used as a power-on key, and it can be unlocked to enter the system when it is dormant, thus avoiding the embarrassment of inputting passwords in front of many people and effectively protecting personal privacy.

　　Maybe you will ask, with this button, what is the function of the power button in the upper right corner? Just as the "one-button recovery" function exists, a backup scheme is also needed for the safety of business use. The existence of the power key is not only the first entrance when fingerprint identification is not set, but also the second entrance when fingerprint identification fails.

　　In order to get a better feel, many users like an external mechanical keyboard. Going on a business trip means saying goodbye to the mechanical keyboard, but using Lenovo Xiaoxin Air 15 2019 does not mean saying goodbye to a good feel.

　　Lenovo Xiaoxin Air 15 2019 keyboard adopts an isolated chocolate keyboard, and each key exists independently, with a distance of 19.05mm, which is not easy to touch by mistake; The key stroke is 1.3mm, and the quick tapping response is quick; Coupled with the matte paint on the surface of the keycap, although the feel is not as good as that of the mechanical keyboard, it is definitely not bad for business trips.

　　In addition, it is not difficult to use the backlight at night by calling up the backlight through FN+ space bar. And the digital keyboard area that makes full use of space will greatly improve the office efficiency for friends who have to deal with numbers every day.

　　In the touchpad part, Lenovo Xiaoxin Air 15 2019 adopts an integrated glass touchpad solution. The area looks small, but it is very sensitive and smooth in actual operation. It can complete accurate operation only by clicking and gesturing, and it is not a big problem without a mouse in daily office.

　　Surrounding dolby pro logic with 15.6-inch ultra-narrow bezel and high color gamut full HD IPS full screen not only provides users with excellent audio and video experience visually but also audibly.

　　In terms of thickness and weight, Lenovo Xiaoxin Air 15 2019 is made of aluminum alloy metal, which provides sufficient strength guarantee for the fuselage, and also makes the whole notebook lighter. The thinnest part is 16.9mm, and the 15.6-inch fuselage with power adapter is only 2.3kg (1.76kg for the fuselage), so it is relatively light to carry on business trips.

　　Excellent configuration to enhance user experience On the screen side, Xiaoxin Air15 2019 adopts the popular "high color gamut IPS screen", which has a high color gamut coverage of 72%NTSC, and the screen resolution is 1920×1080. The surface layer is treated with anti-glare atomization, and with the high brightness of 300 nits, it also has a good impression under strong light.

　　On the processor side, Lenovo Xiaoxin Air 15 2019 is an eight-generation Core i7-8565U equipped with Intel’s latest Whiskey Lake architecture. This processor has been enhanced, and its performance is at least 10% higher than that of the i7-8550U introduced earlier, with a main frequency of 1.8GHz, a turbo frequency of 4.6GHz, 4 cores and 8 threads, a third-level cache of 8 MB, and a TDP of 15W.

　　With a stronger eight-generation Core i7-8565U, Lenovo Xiaoxin Air 15 2019 also enables multi-mode support. Through FN+Q, users can switch between beast, mute and balanced modes at will.

　　When the external power supply is inconvenient for business trip, use the "silent" mode with longer battery life; Leisure and entertainment want to play games such as League of Legends to start the "beast"; Multi-mode selection also makes it better adapt to more usage scenarios.

Silent mode

Beast mode

　　Then, under different modes, what is the performance difference of Lenovo Xiaoxin Air 15 2019? We tested its lowest performance "silent" mode and the strongest performance "beast" mode through CINEBENCH R15. The results are shown in the figure, and the final results of the "silent" mode are: multi-core 542cb and single-core 160cb；; Final results of "Beast" mode: multi-core 694cb, single-core 171cb.

　　Judging from the score, the silent mode is quite different from the Beast mode, but don’t underestimate the performance of the silent mode, which is only a little lower than i7-8550U (single core 166cb, multi-core 561cb), which also means that in the silent mode, any browser can be opened more, office software can be used, or PS retouching, video editing and simple rendering can be done.

　　As for the "Beast" mode, the single-core performance basically exceeds that of the previous generation i7-7700HQ standard voltage. In other words, this processor has more than enough computing power to deal with some mainstream online games.

　　Since there is no problem with the computing power of the processor, the only other factor that may hinder the notebook from playing is the core temperature. We use AIDA for this part? 64 Carry out CPU copying test on Lenovo Xiaoxin Air 15 2019. Under the condition of 100% high load, we can see that the core temperature of i7-8565U fluctuates regularly between 70℃ and 90℃, and the whole process processor runs stably without sudden frequency drop. It is not easy to perform stably at high temperature. This achievement is not only due to the low power consumption of Intel processor, but also thanks to the design skill of Lenovo’s double fans, double copper pipes and die cooling of the whole machine.

　　During the copying process, we tested Lenovo Xiaoxin Air 15 2019 with infrared thermometer. Under the condition of room temperature of 26.1℃, the high temperature area of the machine is mainly concentrated in the heat dissipation port at the rotating shaft, with the highest temperature of 47.3℃. Only by touching that position with your hands can you feel the temperature.

　　As for the graphics card, NVIDIA MX250 has a core frequency of 1519MHz and a memory frequency of 1752MHz. It is full of blood without castration, and its performance is improved by 5% ~ 10% compared with the "full blood version" MX150, which can meet the needs of ordinary 3D online games and barely getting started eating chicken. In addition, the editing speed of general pictures and videos such as Photoshop, Illustrator, Lightroom and Premiere will be faster.

　　In the hard disk part, Lenovo Xiaoxin Air 15 2019 has a built-in 1T PCIe SSD. In the test of CrystalDiskMark, the sequential reading and writing speed of 1G file is as high as 3453MB/s and 2107MB/s, and the random reading and writing performance of 4K is 37.35MB/s and 77.78mb/s. To be honest, it is quite unexpected that the sequential reading and writing can reach such a high speed. This side reflects that Lenovo uses the same amount of materials in invisible places, and uses high-standard hardware at any cost, in exchange for a smooth user experience with 5 seconds of boot and rapid software response. In terms of product scalability, according to the official product introduction, Xiaoxin Air15 2019′ s memory supports a maximum of 20G dual-channel memory expansion. The SSD also supports dual SSDs, with extra M.2242 extension bits reserved, and supports PCIe bus and NVMe protocol as well as the main hard disk bits. As a thin notebook with a thickness of only 16.9mm, its storage scalability is still worthy of recognition.

　　The battery life-related part is a highlight of Air15 2019. Compared with the previous generation of 45Wh and the current situation that the products of the same level are mostly hovering at 50-60Wh, this year’s Air15 2019 battery has jumped to a super-large capacity of 70Wh, which is a ride in the same level of light and thin books. The official announcement has the longest battery life of 19 hours. Of course, this is the theoretical time. In fact, it is closer to the scene used by users. We recommend using PC Mark8′ s Work mode battery life test. Due to the compatibility problem with the language pack of PC Mark8, it is temporarily impossible to carry out the battery life simulation test on the test machine on hand. According to the results released by netizens at present, the longest working mode can reach about 7-8 hours. This has obvious advantages over the common score of about 5 hours.

　　In addition to the large battery, Air15 2019 also supports ultra-fast charging technology, claiming that it can be used for 4 hours after charging for 1 quarter of an hour, and it can use the fragmented time to quickly "return blood" to the computer. However, the description of 65W high-power adapter reminds me of Z6 Pro’s "27W fast charging adapter" some time ago, which is funny manually.

　　Summary:

　　Even if it is implemented in notebooks, the performance of "keeping pace with the times" is different because of different product segments. Lenovo Xiaoxin Air 15 2019, based on the common elements such as large screen, all-metal, thinness and uniqueness, also strengthened the two outstanding advantages of screen quality and battery capacity, and explained to you the configuration and design language that a large-size business thinness should have. Its version of i5/8G/1T SSD/MX250 is priced at only 5499 yuan, which is still very competitive in a light and thin book of 5000 yuan. .

Welcome to Autohome Wuxi Promotion Channel, we bring you the latest and affordable car purchase information. Currently, the high-profile luxury SUV is conducting an unprecedented promotion in Wuxi. The maximum discount has reached an astonishing 174,900 yuan, which means that consumers have the opportunity to experience this luxury car at a lower starting price, with a minimum starting price of only 472,000 yuan. If you are interested in this luxury model, don’t miss this great opportunity. Click "Chatti Car Price" in the quotation form to seize this rare offer and make your car purchase wish come true.

As a luxury mid-to-large SUV, the exterior design of the Volvo XC90 reflects the unique charm of the Nordic brand. Its front face features family-style Thor’s Hammer LED headlights, which are very recognizable. With a large area of straight waterfall air intake grille, it shows the fusion of power and elegance. The body lines are smooth and tough, and the overall style is stable, showing the noble temperament of a luxury SUV. The details reflect Volvo’s persistent pursuit of craftsmanship and careful consideration of the driver’s experience.

[Volvo XC90] shows elegant side lines with its slender body proportions, and its size layout of 4953mm long, 1958mm wide, and 1778mm high gives it a stable body posture. The 2984mm wheelbase guarantees a spacious interior space, while the 275/45 R20-size tires and dynamic rim design not only enhance the driving stability, but also add visual tension to the vehicle. Overall, the side design of the XC90 takes into account both practicality and aesthetics, showing the extraordinary charm of luxury SUV.

The interior of the Volvo XC90 is famous for its exquisite luxury and user-friendly design. The warm Nordic style is adopted, and the steering wheel wrapped in high-end leather material is not only delicate to the touch, but also has manual up and down + front and rear adjustment functions to ensure the driver’s comfortable experience. The 9-inch central control screen not only displays clearly, but also has automatic speech recognition control system, which is convenient for users to operate multimedia, navigation, telephone and air conditioning functions. In terms of seats, leather material is used. The front seat supports heating function, and the driver’s seat is also equipped with electric seat memory. The passenger seat is also rich in configuration, including front and rear adjustment, backrest adjustment, high and low adjustment and waist support, which enhances the ride comfort. The configuration of USB and Type-C interfaces ensures that passengers’ entertainment and charging needs, whether in the front or rear, are taken into account for actual use.

The Volvo XC90 is equipped with a 2.0T turbocharged engine with a maximum power of 184 kilowatts and a maximum torque of 350 Nm, providing abundant power output. The highlight of this engine is the output of 250 horsepower, and with the 8-speed automatic transmission, it ensures the ride of the vehicle and fuel economy.

In general, the Autohome owner expressed his high appreciation for the exterior design of the Volvo XC90, especially the detailed treatment of the headlights and LED daytime running lights, which made it quite attractive in visual effect. This not only satisfied his personal taste, but also became a highlight of his driving process. For drivers who pursue quality and unique design, the Volvo XC90 is undoubtedly a satisfactory car purchase choice.

The website of Shanghai Municipal People’s Government reported on February 18 that the General Office of Shanghai Municipal People’s Government recently issued the "Implementation Plan for Promoting the High-quality Development of Old-age Care Services in Shanghai". Among them, it is proposed to encourage financial institutions to develop special credit for old-age care and provide preferential interest rate support. Give play to the role of development finance in supporting special loans for the construction of the old-age service system, and provide large long-term preferential loans to eligible projects. Innovate credit support methods, explore ways to promote accounts receivable pledge loans and charging rights pledge loans, and implement the due diligence exemption policy for credit personnel. Give play to the role of guarantee and credit enhancement institutions, and provide credit enhancement support for the financing of pension institutions. Support qualified pension institutions to raise funds through listing and bond market. Support insurance institutions to develop liability insurance and operational insurance related to old-age care.

The following is the original text:

Shanghai’s implementation plan to promote the high-quality development of old-age care services

In order to thoroughly implement the Opinions of the General Office of the State Council on Promoting the Healthy Development of Old-age Care Services, this implementation plan is formulated in light of the actual situation.

I. Work objectives

— — The old-age care service system is more perfect. By 2025, we will deepen the formation of an old-age service system that coordinates home community institutions and combines medical care with health care; Construct a care and education service system with government-led, family-oriented, multi-party participation and the combination of education and medicine; The overall promotion mechanism of "one old and one small" is more sound.

— — The supply of old-age care services is more effective. By 2025, the number of old-age beds in the city will increase from 159,000 to 178,000, of which nursing beds are not less than 60%; Community old-age service facilities in all districts are not less than 40 square meters per thousand permanent residents, and areas with conditions strive to reach 50 square meters per thousand permanent residents. The number of nursery places for infants under the age of 3 per thousand people in the city has reached 4.5, and the proportion of inclusive nursery places is not less than 60%. The proportion of kindergartens offering nursery classes is not less than 50% of the total number of kindergartens. The scientific parenting guidance service covers all families of school-age infants with permanent population.

— — The quality of old-age care services has improved significantly. The industry management system and service standard system have been improved, the overall quality of employees has been significantly improved, the level of government investment and industry financing has increased steadily, the digital transformation has achieved remarkable results, the supervision system covering the whole industry and the whole process has been fully established, and the old-age care service has become more professional, scientific, balanced, intelligent and sustainable.

  — — The satisfaction of the masses has been continuously improved. Actively respond to the new expectations of the people, and accelerate the implementation of various policies for old-age care services. Establish and improve the dynamic evaluation and demand feedback mechanism of old-age care services, continuously improve the accuracy and convenience of services, and continuously improve the people’s sense of acquisition and satisfaction.

Second, the key tasks

(A) to promote the optimization function of the old-age service structure.

1. Guarantee basic old-age care services. Formulate a list of basic old-age services in Shanghai. Improve the construction and management methods of basic old-age care institutions (beds), clarify the construction, service standards and management requirements, and appropriately optimize the room type setting. Establish a mechanism to ensure the overall utilization of basic old-age beds, rely on the information platform for old-age services, establish waiting rules, and study incentive policies to facilitate cross-regional old-age care for the elderly. Encourage all districts to establish a mechanism for overall utilization of old-age beds in the region to improve the overall utilization rate of beds.

2. Optimize the regional layout of old-age service facilities. Formulate a special plan for the layout of old-age service facilities in the 14 th Five-Year Plan, and steadily increase the number of old-age beds and various community old-age service facilities. Focus on new old-age beds in new towns and densely populated areas for the elderly, and encourage the central city to further tap its potential and increase the number of old-age beds nearby. Study and implement the renovation and upgrading project of existing pension service facilities, improve software and hardware conditions, and enhance professional service capabilities.

3. Enhance the professional care function of old-age care institutions. Focus on the care needs of the disabled and demented elderly, and increase nursing beds and cognitive impairment care beds. Revise the guidelines for setting nursing beds in old-age care institutions, and increase nursing beds through new construction and renovation. Formulate local standards for setting up cognitive impairment care beds, encourage the development of elderly cognitive impairment care institutions, and support the construction of cognitive impairment care units in old-age care institutions. By 2025, the number of nursing beds for cognitive impairment will reach 15,000.

4. Classify and improve the embedded aged care service in the community. Promote the classified development of day care service institutions, introduce the management of professional institutions, provide care, rehabilitation assistance and other services for some disabled and demented elderly people, and include qualified institutions and services into the coverage of long-term care insurance. Improve the admission standard and exit mechanism of the elderly care home, and strengthen the short-term care function. Optimize the catering service for the elderly and encourage the participation of multiple subjects. Explore the development of home care beds. Carry out the construction of friendly communities with cognitive impairment and realize the full coverage of streets and towns. Vigorously develop rural mutual support for the elderly and support the use of rural homestead or idle collective construction land to build old-age service facilities.

5. Deepen the combination of medical care and health care. Promote community health service institutions and old-age service institutions to be co-located or adjacent to each other. Deepen the signing cooperation service mechanism between the old-age care institutions and medical institutions, and explore the way of project to pay the labor fee for the medical staff who carry out the combined service of medical care and nursing in the old-age care institutions. Explore the establishment of a regional medical and nursing consortium to promote orderly and two-way referral between medical, pension, nursing and rehabilitation institutions. Promote the model of "nursing home+internet hospital" to provide services such as prescription, consultation, chronic disease management and health education for the elderly. Promote the combination of physical education and health care, and build a healthy home for the elderly. Promote the transformation and development of aged care services in qualified training and recuperation institutions.

6. Improve the health service system for the elderly. Adhere to prevention, popularize healthy lifestyles, and promote the concept of healthy old-age care. We will build a geriatric medical service network with the municipal geriatric center as the guide, the geriatric department of general hospitals as the backbone, and community medical and health institutions as the foundation. Encourage qualified medical institutions to transform into rehabilitation hospitals or nursing homes, and support the development of private nursing and rehabilitation medical institutions. Improve the hospice care service system and enhance the life dignity of dying patients. Comprehensively carry out the construction of elderly-friendly medical institutions, optimize the medical treatment process, and provide convenience for the elderly to seek medical treatment. Do a real family doctor contract service, improve the health records of the elderly, integrate information such as physical examination of the elderly, self-inspection of smart health stations, and medical records of medical institutions, and strengthen health management services for the elderly.

7. Deepen the long-term care insurance pilot. Revise the "Pilot Measures for Long-term Care Insurance in Shanghai" and improve policies such as evaluation, service content, process supervision, quality evaluation and payment standards. Study and improve the payment standard of long-term care insurance for nursing service providers in old-age care institutions. Improve the third-party comprehensive evaluation standard system of long-term insurance designated service institutions to promote the development of health norms. We will promote the pilot project of extending the settlement of long-term insurance and old-age care institutions in the Yangtze River Delta and support the elderly to provide for the elderly in different places. Encourage commercial insurance institutions to develop commercial long-term insurance products and explore the introduction of commercial insurance institutions and other participating long-term insurance handling services.

(2) Expanding the effective supply of nursery services

1. Improve scientific parenting guidance services. Incorporate scientific parenting guidance into "one thing at birth" and distribute the "Shanghai Maternal and Child Health Handbook" for free, so as to achieve full coverage of infants and young children’s families with permanent residents and provide pregnancy and health guidance from the initial pregnancy to childhood. Each street town is equipped with a family science parenting guidance station, which provides no less than 10 times of guidance services to families of school-age infants in need every year. Relying on the "with the bid" mobile terminal to promote the "education has a way" APP and other applications, explore cooperation with the Internet platform, and expand the awareness and coverage of free parenting resources. Carry out activities such as "parenting gas station" and "parent-child carnival", and provide services such as dietary nutrition guidance, growth and development testing, and mental health. Formulate and implement norms and evaluation methods for scientific parenting guidance, and strengthen quality supervision.

2. Promote kindergartens to set up care classes. In the conditional public kindergartens, new classes should be opened, and new and expanded public kindergartens should be opened in principle. We will improve the management system for running kindergarten in public kindergartens, and clarify the standards and norms of kindergarten hardware, teachers, enrollment and funding guarantee. Encourage qualified private kindergartens to offer inclusive care classes.

3. Encourage all kinds of subjects to hold inclusive nursery institutions. Improve the setting standards and institutional management methods of nursery service facilities, ensure safety and service quality, and encourage more qualified social subjects to participate. Support qualified enterprises and institutions, parks, commercial buildings, etc., and use all kinds of resources to build or expand nursery service facilities to provide nursery services for employees.

4. Explore the development of community care services. Formulate standards and management systems for community care, encourage the use of various community comprehensive service facilities, build standardized and embedded "baby houses" and other care places, and provide universal care services such as temporary care and time care. Support the introduction of professional nursery institutions through public construction and private purchase of services to standardize the management of community nursery places.

5. Promote the integrated development of "one old and one small". Incorporate the old-age care service into the "15-minute community life circle" and the comprehensive service system at home, and strengthen the overall planning, joint construction and sharing of resources. Provide facilities such as venues and facilities for the energetic elderly to raise infants in the community, and develop targeted parenting guidance courses to help intergenerational care. Give play to the role of trade unions, the Communist Youth League, women’s federations and other mass organizations and public welfare social organizations to provide old-age care services for residents.

(C) increase multi-level diversified old-age care services

1. Develop diversified old-age care services. Encourage all kinds of capital to invest in the aged care service industry and set up a state-owned enterprise group in the field of healthy old-age care in Shanghai. Encourage customized personalized scientific parenting guidance and home care services for families in need. Cultivate multiple sponsors of elderly education and expand the supply of elderly education resources. Encourage tourism enterprises to innovate and develop more tourism products suitable for the elderly. Support more market players to participate in the aging transformation of the elderly’s homes and provide diversified products and services. Actively promote the installation of elevators in multi-storey residential buildings. Support property enterprises to participate in community home care services, and explore the "community+property+care services" model.

2. Promote the upgrading of old-age care products. Actively develop the industries of daily necessities, nursing products and rehabilitation AIDS for the elderly, and cultivate a number of "specialized and innovative" small giant enterprises and single champion enterprises in manufacturing. Support the holding of China International Exposition on Pension, Aids and Rehabilitation, and give play to the function of industrial docking platform. Explore the inclusion of rehabilitation AIDS in the special channel of medical device innovation approval, speed up the approval process, broaden the application scenarios, and vigorously develop industrial parks with rehabilitation AIDS. Actively cultivate leading brands in children’s teaching AIDS, animation design, tourism and other industries.

3. Promote the upgrading and expansion of domestic service. Deepen the "leader" action of upgrading and expanding domestic service, and give play to the demonstration and driving role of the pilot area. Vigorously develop employee-based domestic enterprises and promote the standardization and standardization of domestic services. Encourage domestic enterprises to develop targeted and personalized products for the care needs of "one old and one small". Support qualified domestic service enterprises to participate in providing old-age care services.

4. Accelerate digital transformation. We will implement the "Digital Partnership Program", carry out special actions to adapt Internet applications to aging and information barrier-free transformation, explore the use of market mechanisms to promote "one-click service for the elderly", strengthen digital skills education and training for the elderly, and help the elderly to cross the digital divide. The demand list and product catalogue of smart old-age application scenarios are released around the scenes of fall prevention for the elderly, emergency rescue, "safety monitoring" for the elderly living alone, and prevention of loss for the elderly with cognitive impairment. Promote the intelligent transformation of nursery service places, and build application scenarios such as intelligent management of children coming and leaving the park, physical fitness and health status, and outdoor activity monitoring. Improve the functions of Shanghai’s old-age service platform and the management platform for children under 3 years old, and incorporate them into the city’s "One Network Office" to provide "one-stop" services.

(D) to strengthen the construction of old-age care personnel.

1. Strengthen the training of professional talents. Offering specialties or courses such as services and management for the aged, services and management for infant care in qualified institutions of higher learning and vocational colleges. Support Shanghai Open University to carry out academic education, non-academic training and community education in the fields of pension, nursery and home economics. Cultivate enterprises that provide for the aged and care with the integration of production and education, and support the construction of a number of production and education integration training bases. Actively cultivate professional social workers in the field of old-age care.

2. Strengthen the skills training of employees. We will implement the skills upgrading project for employees in old-age care, strengthen the construction of professional ethics, and carry out pre-job training and post skills upgrading training for employees in old-age care. Support industry associations and other organizations to carry out occupational skill level identification for employees such as old-age nurses, baby nurses and nurses. For employees who have participated in the training of occupational jobs related to old-age care and whose skill level has been recognized as qualified, subsidies for training fees or skills upgrading shall be given in accordance with the regulations.

3. Improve the talent incentive and guarantee policy. Fully implement the salary grade system for aged care workers and monitor the market wage price of aged care workers. Study and release the market wage guidance price for nurses and other positions. Increase policy support and give appropriate subsidies to qualified old-age care workers such as old-age care workers. Incorporate the pension industry into the key support scope of talent introduction in Shanghai. Organize and hold Shanghai vocational skills competition for aged care and skills competition for nursing teams, and carry out appraisal and commendation in accordance with regulations.

(5) Improve the efficiency of supervision services for the aged and nurseries.

1. Optimize the government service environment. Piloting the establishment of "one thing" for old-age care service institutions. Regularly publish a list of support policies for old-age care services to promote online application and processing. Support the development of branded and chained pension institutions, and provide convenience for its holding subsidiaries (branches) to enjoy preferential policies across regions in Shanghai. Establish an evaluation mechanism of government services for the aged and nursery to improve the quality of government services.

2. Improve the comprehensive supervision system of the industry. Implement the Measures of Shanghai Municipality on Comprehensive Supervision of Aged Care Services. Improve the supervision mechanism of nursery institutions, and carry out the market management and classification of nursery services. Establish credit files of old-age care service institutions, implement hierarchical and classified supervision, provide incentives such as tolerance trial and policy financial support for trustworthy subjects, and punish untrustworthy subjects according to laws and regulations. We will improve the multi-sector joint supervision and law enforcement mechanism for old-age care and reduce repeated supervision by multiple heads. Give full play to the positive role of industry associations, strengthen the formulation of standards and strengthen industry self-discipline.

3. Prevent and resolve all kinds of risks. Establish a risk early warning and emergency response mechanism for old-age care, formulate and implement prevention and control plans and emergency plans for major infectious diseases, and strengthen safety supervision and inspection of key links such as construction, fire protection, food, medical and health care in old-age care institutions. Strengthen the supervision of large funds such as pledge and advance payment collected by old-age care institutions, and standardize the charging behavior of nursery institutions. Formulate and improve regulatory measures for new formats such as the old-age community. Strictly prevent criminals from illegal fund-raising activities in the field of "one old and one small" by means of false investment, fraudulent sales and high rebates to protect the legitimate rights and interests of consumers.

Third, safeguard measures

(A) the establishment of an overall promotion mechanism

Establish an overall promotion mechanism for the work of "one old and one small" in Shanghai, study and formulate major policies for old-age care, and promote the implementation of key tasks and major projects. Each district has established a mechanism to promote the work of "one old and one small". The relevant departments of the city shall, in accordance with the division of responsibilities, formulate supporting policies and measures to promote the implementation of various tasks. The Municipal Development and Reform Commission shall, jointly with relevant departments, do a good job in tracking and evaluating.

(2) Increase financial input.

We will promote the implementation of Shanghai’s "Tenth Five-Year Plan" for the construction of old-age service facilities, improve the support standards for the construction of basic old-age beds, and subsidize the renovation of existing old-age care institutions, cognitive impairment and the construction of nursing old-age beds and various community old-age service facilities. Study and formulate the supporting policies for the construction of inclusive nursery service facilities during the 14th Five-Year Plan, and optimize the reward and compensation policies for inclusive nursery service institutions. Encourage all districts to support social subjects to provide old-age care services by providing venues, reducing rents, operating subsidies, and awarding subsidies. Study the linkage mechanism between the demand side and the price reform, and give certain financial subsidies to the needy people who live in basic old-age care institutions. For children from poor families who are enrolled in public kindergartens and inclusive private kindergartens, the fee is reduced or exempted. Actively strive for central financial support for eligible old-age care facilities projects.

(3) Improve the charging mechanism

Implement the management measures for service charges of old-age care institutions, adhere to classified management, and optimize the price adjustment process of basic old-age care institutions. We will improve the charging policies for community-based aged care services such as homes for the elderly, day care centers, and meals for the elderly, so as to promote professional and sustainable development. Optimize the charging policy of public kindergartens to run kindergartens, and study reasonable cost sharing rules.

(4) Strengthen the security of land use and housing.

Incorporate the construction of old-age care service facilities into all levels of land space planning and annual plans, reasonably ensure the demand for land, and arrange it in a reasonable location. Strictly implement the construction requirements of "synchronous planning, synchronous design, synchronous construction, synchronous acceptance and synchronous delivery" for public facilities such as pension service institutions, kindergartens and kindergartens and new houses. If the newly-built old-age care service facilities meet the Catalogue of Allocated Land, the land will be provided by means of allocation. Reduce the cost of old-age land and realize that the overall land price level is equivalent to the standard land price of standard factory buildings. Under the premise of ensuring safety, encourage the use of existing factories and commercial buildings to provide old-age care services. Each district establishes a working mechanism, refines the operation process, and regularly publishes the resource catalogue of existing facilities for old-age care services. Non-independent places need not change the nature of land and houses if they rebuild and build nursery points in accordance with relevant safety standards and pass the acceptance.

(5) Strengthen financial support.

Encourage financial institutions to develop special credit for the aged and provide preferential interest rate support. Give play to the role of development finance in supporting special loans for the construction of the old-age service system, and provide large long-term preferential loans to eligible projects. Innovate credit support methods, explore ways to promote accounts receivable pledge loans and charging rights pledge loans, and implement the due diligence exemption policy for credit personnel. Give play to the role of guarantee and credit enhancement institutions, and provide credit enhancement support for the financing of pension institutions. Support qualified pension institutions to raise funds through listing and bond market. Support insurance institutions to develop liability insurance and operational insurance related to old-age care.

(six) the implementation of tax incentives.

For enterprises, institutions and social organizations that provide old-age care services by relying on fixed facilities in the community, the income from providing old-age care services is exempt from value-added tax, and when calculating the taxable income of enterprise income tax, it is included in the total income at a reduced rate of 90%. For the real estate and land used to provide old-age care, preferential policies for deed tax, property tax and urban land use tax are enjoyed in accordance with regulations. The water, electricity and gas used by old-age care institutions shall be subject to the residents’ price. Eligible expenses incurred in the nursery for employees’ children set up by enterprises can be deducted before tax as employee welfare expenses. Social security subsidies shall be given to old-age care institutions that absorb qualified workers in accordance with regulations.

(seven) to create a good environment

Implement the "Regulations of Shanghai Municipality on Pension Services" and study and promote the legislation of preschool education and nursery services in Shanghai. Adhere to the concept of active aging and create conditions for the elderly to actively participate in economic, social and cultural life. Promote the integration of the principle of giving priority to children into social policies and create a good environment for the healthy growth of children. Actively promote the construction of "national key contact city for actively responding to population aging", "national child-friendly city" and "national infant care service demonstration city".

(eight) the establishment of assessment mechanism.

Establish a linkage mechanism between the support policy for the aged and the work effect, and give inclined support in terms of funds and projects to areas with obvious work effect. Incorporate the old-age care service into the relevant assessment content.

　　[Pacific Auto Network New Car Channel] When it comes to Toyota, what is your impression of it in your mind? Apart from the fact that some brand die-hard powder can tell the history of Toyota family’s performance cars, I believe that the impression of most domestic consumers on Toyota brand is "very reliable family car". With the change of automobile consumption trend, consumers now seem to prefer cars that are sporty or look sporty. As a world-class automobile company, Toyota naturally knows that the era when it was able to travel around the world by relying on the "golden mean" is long gone, and the establishment of Toyota GR department and the emergence of GR brand are Toyota’s wild hopes for the future.

　　GR is called "GAZOO Racing", which is the sports department of Toyota, and is responsible for the development of Toyota racing cars and performance cars. However, GAZOO Racing was only carried up in recent years (specifically in 2017) as the face of Toyota performance cars.

　　Before it, Toyota also had other Racing/refitting departments in charge of Toyota’s races, represented by Racing and LEXUS Racing, which were used for Formula One racing and the World Endurance Championship (GAZOO Racing was used for the 24 Hours in newberg). So at that time, "GAZOO Racing" was just one of many racing departments. At present, the earliest information I found about this department’s participation was the endurance race in 2007. At that time, the team was supported by a team of mechanics composed of Toyota employees, and their racing cars were two second-hand Altezza (overseas version is 200, commonly known as "bite shark") racing cars.

　　Later, Toyota merged these departments into "GAZOO Racing" in 2015. It can be said that the current "GAZOO Racing" is not the same as the original "GAZOO Racing", which is largely a continuation of the name, which can also explain why this department is not so famous among racing fans.

　　What I want to mention here is the once famous Toyota race department — — Racing Development, TRD for short, I believe many people have heard this term to some extent. In those years, TRD participated in many competitions on behalf of Toyota, and won many awards. Later, TRD developed a series of civilian production cars, modified parts, performance packages and upgrade packages with its racing experience, and so on. It can be said that the list is endless, and it is a typical example of competition technology feeding back to civilian use.

　　In North America, many new Toyota cars have TRD kits (especially during this period, TRD is addicted to developing various aerodynamic kits for new cars), such as,, and so on, covering a very wide range (including cars, off-road vehicles and so on), which is unmatched by GR at present.

　　(2020 Asian Dragon TRD Edition)

　　(2018 Toyota Road TRD PRO Edition)

　　However, since it was mentioned just now that in 2015, Toyota once integrated its racing department, thus forming today’s "GAZOO Racing", then naturally someone will ask: "Since TRD is already in place, why do you need to create a GR department?"

　　If you want to know more about GAZOO Racing, you have to mention one person, that is, Akio Toyoda, the chief test driver of Toyota, who is called "the driver of Japanese racing hall".

　　Chengsehiro is a legend in his life, from a temporary mechanic of Toyota to a chief test driver of Toyota. As early as he was 22 years old, he participated in and manufactured the first super — — Toyota 2000 GT, and then he helped Toyota develop two famous cars — — MR2 and Supra. Seisehiro combines mechanics and driving skills. His years of racing experience made him play an important role in Toyota. Later, he was invited to assist in the development. This time, he devoted all his life’s efforts, and LFA was also his favorite car in his life. Everyone called it "the father of LFA".

　　At the end of the story, in 2010, Morihiro Sese drove an LFA performance version to test at the New Bogeling circuit, but unfortunately an accident occurred, and he served as the chief test driver for Toyota for 47 years — — Sese Hiroshi stayed in this favorite testing ground, the place of speed and passion forever, and finally the performance version of Lexus LFA was commemoratively renamed as the New Bogeling version for sale. Perhaps, for a test driver who loves his career so much, this end-result is the highest honor.

　　With outstanding driving skills, Naruhiro Naruhiro is not only an employee of Toyota, but also a close friend and master of Akio Toyoda. In the 1970s, Seisehiro set up an internal driver education audit system in Toyota, and he naturally became the most advanced test driver instructor in the department. He trained many drivers, including Akio Toyoda. At that time, Akio Toyoda was not an executive of Toyota, but a chapter of young people who loved driving and driver instructors.

　　Seisehiro brought Akio Toyoda to New Bogeling Circuit. Seisehiro loved to test vehicles on New Bogeling. The uniqueness of this circuit made him feel that there was no better place to test cars in Japan, so he also wanted Akio Toyoda to feel the charm of New Bogeling. This time, Akio Toyoda drove the Niu Mowang Supra with the code name A80. Akio Toyoda was driving Supra, and because he was not proficient in driving at that time, he could only "follow behind his car with trepidation". It was also from this that Akio Toyoda was infected by Seihiro, and he also took a fancy to this track and accepted Seihiro’s suggestion: Toyota’s car should be brought to New Bogeling for a test in the future.

　　With Akio Toyoda driving more and more on the New Bogeling circuit, one thing aroused his feeling, that is, he found that the cars used by the manufacturers tested here are generally new cars or prototype cars in recent years, and in short, the model year is relatively new (especially, he likes to pull the car to New Bogeling for testing), and he can only drive here in a second-hand Supra. Looking at others driving new performance cars, but only second-hand old cars at home, Akio Toyoda must have a lot of taste in his heart.

　　After the death of Naruhiro, Akio Toyoda mourned Naruhiro in his blog, saying, "We will continue to build better cars along the road pioneered by Mr. Naruhiro." And this seems to have planted seeds for the birth of GR brand.

　　Let’s stop the story of Akio Toyoda, New Bogeling and Seihiro for a moment. Let’s look back to 1997 before the Millennium. At that time, the Internet was not developed, and a person who wanted to buy a car and see a car often had to experience it offline. It is reported that Akio Toyoda, who was then a department manager, led a team to help make a website page, so that dealers could display the information of used cars on the website, including the used car gallery and related information. Akio Toyoda hoped to use the online platform.

　　This website is gazoo.com. The pronunciation of "GAZO" means "picture" and "image" in Japanese, which is in line with the original intention of this website (to facilitate consumers to see used cars online through online galleries). As for why "GAZO" evolved into "GAZOO", it turned out that Akio Toyoda added an "O" at the end of the original "GAZO", which became it. The meaning is very simple, which can be directly understood as "image zoo". Akio Toyoda wants to express that the gallery in this website is like a zoo, displaying all kinds of things. Welcome to visit and watch.

　　At this point, the word "GAZOO" officially appeared. At that time, gazoo.com was just a pure second-hand car platform, which was designed by Akio Toyoda to help dealers sell second-hand cars better. However, it is said that Toyota’s strategy was conservative at that time, so the official didn’t want to put the name on this website. Today’s gazoo.com is an automobile information platform, which includes not only used car information, but also new car information, forum exchange areas and race reports, etc. All of the above are not limited to Toyota or Lexus’ own Che Xun.

　　Akio Toyoda seems to like this team organized by himself, and he naturally organized a private motorcade in it because he loves driving — — GAZOO Racing, Seisehiro is the head of the team.

　　Seisehiro gave all his driving skills to Akio Toyoda, let Akio Toyoda have a deeper understanding of racing cars/races, took Akio Toyoda driving SUPRA for the first time to pass New Bogeling, laid down the law that "Toyota’s performance cars will pass the test of New Bogeling in the future", and served as the head of Kazuo Toyoda’s GAZOO Racing team, etc. For Akio Toyoda, Seisehiro’s deep friendship as a teacher and friend will be sure.

　　Akio Toyoda seems to like to keep a low profile. At present, the information I have found shows that Akio Toyoda didn’t like to publicize his identity before, and he didn’t want others to take extra care of him because he was a native of Toyota (this is very similar to some Japanese cartoons, and there is also a sense of sight in TV series "I don’t want to rely on my own"), so he will participate in the competition in the name of GAZOO Racing in the early days, instead of Toyota officials (at least in name) — Mr.Morizo。

　　This "Morizo" was originally the mascot of the 2005 World Expo in Aichi, Japan, and its image is an easygoing and kind old man. Interestingly, Akio Toyoda sent such a Weibo in 2018: introduce my grandfather — — ! There are five pictures, four of which are photos of myself and the 1955 model, and the last one (the position in the fifth frame is very conspicuous) is Ichiro Toyoda. Toyota Crown was born in 1955, which is of great significance to Toyota. Unfortunately, Ichiro Toyoda died of cerebral hemorrhage in 1952 (at the age of 57) and was unable to witness the crown off the assembly line. It was either coincidence or intentional nostalgia. In short, Akio Toyoda used this pseudonym.

　　Now, we can easily find the information that the "President" participated in the race under an alias. The man who used to run the Nurburgring capital with trepidation has become the president of the world’s top car companies. The Nurburgring circuit has long been known to him by heart. He can even participate in the 24-hour endurance race with the team and finish the race. He can even drag and drift in Tsinghua University, and is called "the best driver among the presidents". Yes, after the death of Seisehiro, Akio Toyoda inherited the position of teacher and officially became the Lexus Master Driver.

　　On Akio Toyoda’s Sina Weibo, we can find two Weibo like this: one of them is "Thank you, Mr. Narase. I am very fortunate to be able to complete the New Bogeling 24 Hours Endurance Race with you and the team you have trained. "

　　The other is "Me and New Bogeling — — Pay tribute to Mr. Cheng Sehiro, a Japanese car-hall driver. In the article, Akio Toyoda calls himself a "racing driver MORIZO", and the words are full of human feelings and tribute. As the president of a world-class car company, it shows the friendship between the two people by issuing two Weibo with such human feelings, instead of those superficial press releases.

　　　Here, I might as well sort out a few key words for you: Akio Toyoda, Hiroshi Mori, New Bogeling and GAZOO Racing. These seemingly separated and weakly connected points are inseparable from each other, and today’s TOYOTA GAZOO Racing is created under the butterfly effect. The so-called "all fruits start from the cause".

　　If you have the patience to see this, you must have a certain understanding of Akio Toyoda and Toyota GAZOO Racing. It all started with the second-hand car website named and established by Akio Toyoda, and then developed the team and invited Seihiro to join. The whole team can be described as a story with inheritance. Akio Toyoda certainly wants it to continue to grow. With the change of consumption trend, the resurgence of performance cars has become possible, and Toyota also needs to give the brand a deeper and wider latitude.

　　As for why GAZOO Racing is now fully supported and pushed by Toyota, while TRD, which has a longer history and deeper foundation, does not have this treatment, I believe everyone can understand it. After all, GAZOO Racing and the president of Toyota — — Akio Toyoda came closer.

　　From my personal point of view, it is TRD’s high popularity in North America that makes it not completely replaced by GR in name (at least). So although Toyota now claims that "GR and TRD have room for development, and the two brands can coexist in the market", it seems to me that it is only a matter of time before GR replaces TRD. In fact, it is very likely that the GAZOO Racing Department has absorbed many mechanical and technical talents from the original TRD, because now Toyota’s races/cars are basically represented by GR Department, which used to be TRD’s job.

Author | Wei Xiaolin

alreadySome people began to regard the annual Spring Festival file "Bears Come and Go" as a measure:

"If the box office of a movie with a higher cost is lower than that of Bears, it can be said that it is a rush." This sentence is slightly ridiculous, but in the fierce competition of "no one dares to go to the Spring Festival file", the seemingly inconspicuous animated family movie "Bears Come and Go" is often the most stable player at the box office and word of mouth.

　

The same is true of "Bears: Wild Continent", which was delayed by the epidemic for one year. Although only 5.7% of the films were released on the first day, and it was also tightly packed by heavy productions such as Tang Tan 3, Hi, Mom A Writer’s Odyssey and Nezha Rebirth, in the end, Bears: Wild Continent still managed to survive with the fourth place in the box office during the Spring Festival, and became a low-key "invisible rich man" among many films.

As of February 21st, the seventh film "Wild Continent" in the series "Bears Appear" has exceeded 450 million at the box office, and the cumulative box office of this series of animation has also exceeded 3 billion, which has become a stable IP with a high lower limit among domestic family animation films, and has been praised by many film critics as "the power of one bear" and "the wall of masterpieces".

However, according to the forecast of the ticketing platform, as of February 20th, the estimated box office of Wild Continent was only 538 million, which not only failed to reach the box office height of 720 million in Primitive Times, but also failed to surpass the achievement of 610 million in Metamorphosis the year before. For the series "Bears Come and Go", this is the first time that the box office has fallen instead of rising after it entered the Spring Festival file.

In addition, in the case that the total number of animated films is limited, "Bears Come and Go" is also no longer the monopoly and infinite scenery in previous years. Compared with the previous "Bears Come and Go" which made constant efforts to increase the number of films in the late Spring Festival, this year’s "Wild Continent" will also face the dilemma of competing with "Nezha Rebirth" for the number of films, which also affected the box office of the works to some extent.

Can it be said that the "bear infestation", the "first IP of the country", will also usher in the "seven-year itch"?

From young age to family fun

Bear infested road to industrialization

While domestic filmmakers are still worried about how to industrialize movies, "the bear-infested universe next door has been built for a generation."

In the past eight years, "Bears Come and Go" has released seven animated films at the rate of one per year in the most competitive Spring Festival file.

In the animation film market with many variables, the stable output of one film a year is not common, which poses a great challenge to the animation industry.

And what is the core of animation industry? Liu Wei, the producer of The Return of the Great Sage, once suggested that the core of animation film industrialization should be people. On the one hand, this requires animated film directors to have a certain understanding and recognition of the industrialization process; On the other hand, the creation of talents has a cycle and needs to be tempered in the project, which requires both producers and directors to have enough tolerance for the younger generation.

By observing the credits at the end of the film, we can find that, in addition to director Ding Liang, who can’t be shaken by thunder, every big film "Bears Come and Go" is matched with another young director, which not only ensures that the creation is independent of individuals, but also cultivates new directors and speeds up the creation efficiency.

(Ding Liang, the father of "Bears")

At the same time, at the beginning of the project, Huaqiang Fante generally mobilized the team to come up with dozens of ideas, selected three or four best ideas from them, expanded them into a rich and complete story, and then started the subsequent creation.

"The whole content of Bear Haunted is the crystallization of teamwork, which makes the style of Bear Haunted not limited to individuals, but has the temperament of a team series." Producer Shang Linlin once said in an interview. Generally speaking, the production cycle of a bear haunt is about one and a half years, so as to ensure that a work is released every winter vacation/Spring Festival.

Efficient production does not sacrifice the picture quality. Take Wild Continent as an example. In the film setting, human beings can transform into 387 kinds of animals by genetic bracelets. Among them, Logger Vick alone can transform into six kinds of animals, which not only requires him to bind six sets of motion systems separately when making, but also poses greater challenges to details such as hair. It is said that a single animal has more than tens of millions of hairs at most.

In addition, in order to present the best opening scenery effect, the production team also used hundreds of millions of special effects particles in the opening paragraph, and the autumn red maple was beautiful.

("Bears: Wild Continent" animation opening)

Such fine production can not be separated from the development of computer technology of the team of Bears. Some media have made statistics. In traditional animated TV production, one person can do 6 to 8 seconds a day at most, while in three-dimensional technology, each person can do 16 to 18 seconds a day through module classification and data storage.

However, the industrialization process and increasingly sophisticated technology can’t hide the fact that the audience thinks that the early script of Bears is "immature". The accusation of "being young and young" in "Bears" has been widely discussed on the Internet and reached its peak in the "children’s animation contempt chain" in 2017. This view holds that parents with different income and education levels will "screen" different enlightenment animations for their children: children who watch Pleasant Goat and Bears are naturally different from those who grew up watching Disney and Piggy Page.

This proves once again that although the core audience of family animation is children, it is often parents who make audits and checks.

Being accused of being young and falling in reputation, "Bears Come and Go" is not an isolated case. In fact, even the theatrical version of Doraemon, which has a history of nearly 40 years, has faced the low reputation dilemma of being young, boring and naive.

In 2015, Doraemon: Heroes of the Universe in Nobita, with a plot of "Full Son", fell into a quagmire of word of mouth and became one of Doraemon with the lowest score in recent years. After learning from a painful experience, Doraemon released Daxiong’s Antarctic Ice Cold Adventure in 2017. With the mythical elements of Cthulhu and the narrative trick about time travel, it was not only affirmed by celebrities such as Joseph Kirschvink, Ichiro Kokuro and Okada Toshio, the founders of Snowball Earth theory, but also made hot searches on Twitter, becoming the most topical animated film in Japan that year.

As a children’s cartoon, the main audience of Doraemon has always been children. However, there are also many bridges in the works that can resonate with adults, which is also the enduring charm of the series in the past 50 years. In August 2018, the main creative interview of Doraemon proposed that "it should be a film that pays more attention to adult audiences than before". Subsequently, the release of three theatrical editions, Nobita’s Moon Adventure, Nobita and Treasure Island and Nobita’s New Dinosaur, revived this old IP and made it more popular.

This is also the path chosen by Bears. Based on a number of interviews with the main creators of Bear Haunted, starting from the fourth Bear Haunted in 2017, the main creative team began to consciously add "adult" plots to the works.

Taking Wild Continent as an example, one method adopted by the main creator is to add stalks that need certain social experience to understand. For example, Cheng Xuyuan, who is still working overtime with his computer in an amusement park, openly rents out scalpers of transformers. For children, it doesn’t hurt to understand, but for adults, they can smile after understanding.

(Cheng Xuyuan in the movie)

Secondly, in the plot, Wild Continent not only created an amazing animal world, but also was the first film in the series involving science fiction and artificial intelligence. For children, animation can satisfy children’s abundant imagination and lead them to become omnipotent animals; For adults, there are hidden worries behind the thriving prosperity of science and technology. How can people keep the simplest happiness in the face of artificial intelligence and excess happiness? This is undoubtedly a topic that adult audiences can better understand and care about.

Take Primitive Times, which is the highest box office in this series at present, as an example. Director Ding Liang once said that the creativity of the film comes from A Brief History of Mankind by Israeli writer yuval harari. In this animated comedy, children can not only enjoy vivid action jokes, but also learn about the historical origin of human civilization, especially human culture and entertainment with their parents.

The deeper approach is to impress children and parents at the same time with family elements such as father and daughter, mother and child. In Wild Continent, the story of the scientist’s father Lotte and his sick daughter made many viewers shed tears for this fathers and daughters. In the previous interview with producer Shang Linlin, she mentioned that "Bears Come and Go" is gradually increasing such emotional scenes every year, which resonates with adult audiences.

According to a set of data provided by Huaqiang Fante, the proportion of young viewers watching the film "Bears" is increasing year by year, and has already exceeded the 20% mark.

"When other countries are busy with the rise, the series" Bears Come and Go "has quietly made the domestic family fun animation to the extreme." A netizen commented on Douban.

Behind the box office inflection point: is the bear infested IP also aesthetically tired?

A proposition that all longevity IPS can’t escape: You have grown six, how can you grow the next one?

Since 2014, Bears have released seven films. However, this year may be the first year that the box office of Bears Appears has declined since it entered the Spring Festival. According to cat’s eye data, as of February 20, the estimated box office of Wild Continent was only 538 million, which was not only inferior to 720 million last year, but also failed to exceed 610 million the year before.

Judging from the film arrangement rate of the three bears, the film arrangement rate of Wild Continent in 2021 was only 7.8% at the peak, and it gradually declined and remained at around 6.5% after three days of release. Compared with the film arrangement rate of 9% and 10% in 2019 and 2018, such a film arrangement rate is hardly satisfactory.

Generally speaking, the volume of animated films in the Spring Festival file is certain. If the average number of people in the film is high, there is also the possibility of box office counterattack. Judging from the attendance rate, Wild Continent’s attendance rate is basically the same as that of Primitive Times, and it is almost the same as that of Metamorphosis, except that the attendance on the opening day is slightly lower than that of the previous film, and its performance is relatively stable.

For the series "Bears Come and Go", the number of films is reduced and the expected box office is reduced. What may be the problem?

First of all, this may be related to the generally high ticket prices for the Spring Festival this year.

According to the daily economic report, the average fare for the Spring Festival this year is 36.5~50.2 yuan, and the average fare on the first day of the New Year is 49.2 yuan, which is 8.8% higher than the 45.2 yuan in the same period of the Spring Festival in 2019.

The ticket price of "Bears Come and Go" is rising. According to the data of Cat’s Eye Professional Edition, the average ticket price of Metamorphosis was 36.8 yuan in 2018, 40.9 yuan in Primitive Times in 2019 and 45.9 yuan in Wild Continent in 2021.

The sudden increase in ticket prices may not only discourage the audience who originally planned to watch 2-3 movies, but it is not surprising for parents who often take 2-3 children to watch movies together. Although some cinemas may open parent-child fields with relatively low ticket prices, the ticket price for watching Bears is still higher than in previous years, and it is not surprising to give up watching movies when they have other entertainment alternatives.

At the same time, compared with 18 years and 19 years in the field of animated films, "Bears Come and Go" met a strong competitor who is also an animated film this year-Nezha Rebirth, which pursues light animation. Created by the original crew of White Snake Origin, this film tells the story of Cyberpunk-style Nezha’s rebirth, with excellent visual effects. At present, Douban scores 7.2, ranking second in the reputation of Spring Festival films. In contrast, the Douban score of Bears is only 6.6. For some viewers who only plan to watch an animated film during the Spring Festival, it is also reasonable to choose Rebirth of Nezha with a better reputation and give up Bears.

Judging from the arrangement of the two films, although the arrangement of Bear Haunted was always higher than that of Nezha Rebirth, with the fermentation of the latter’s word of mouth, the arrangement of Nezha Rebirth by the cinema gradually rose, and Nezha pursued after Xiong Da Xiong Er. During the Spring Festival, the number of times the cinema arranges for animated films is generally limited, and the appearance of "Nezha" actually squeezes the scheduling rate of "Bears Come and Go" to some extent. In the past few years’ Spring Festival files, The Bear Haunted has monopolized about 10% of the films, but this year’s first day of Spring Festival files, The Bear Haunted+Nezha only got 10.8% of the films.

At present, it is very unlikely that Wild Continent will boost the box office by word-of-mouth fermentation in the later period.

Some film critics have pointed out that although it is normal that the proportion of the three protagonists in each film "Bears Come and Go" is different, in this work, the proportion of the three leading characters Xiong Da, Xiong Er and Logger Vick is seriously unbalanced, and the important character Xiong Da "disappeared" for a long time except at the beginning, and reappeared at the end.

In addition, the over-emphasis on the theme of "affection" makes the development of the series "Bears Appear" somewhat "self-repeating", such as Metamorphosis in 2018 and Wild Continent this year, which are all about the affection between father and son.

From this point of view, under the pattern of this year’s Spring Festival, which is full of experts and "one super and many strong", it is unlikely that "Bears haunt" will achieve a counterattack by word of mouth. However, from another perspective, from 2014 to now, Bear Haunted has been rooted in the Lunar New Year file and the Spring Festival file for many years. From the IP point of view, it has completed the schedule and audience cultivation, and has become one of the "traditional Chinese New Year projects" of domestic family animation films. For many parents, it has become a deep-rooted movie-watching habit to take their children to watch Bears in the New Year.

For the team of Bears, a small box office failure in 2021 may be an excellent opportunity to adjust creative ideas and adapt to the ever-changing market.

Logger Vick fell down many times, but when he got up, he always said, "I’m going to chase my dream!" " The same is true for the IP of Bears.

References:

1. Digital Entertainment DreamWorks, "Bear Distortion Meter" 560 million broke the domestic young animation record, and family fun will be redefined? | Interview with Guang Huaqiang

https://mp.weixin.qq.com/s/LBSPAbrvo0S1Usr-orqNpA

2, three entertainment, "China animation film industrialization, what is the core? 》

https://mp.weixin.qq.com/s/6e4eLu0FoPF7DXgOxB4H4Q

3. Zhihu, what do you think of the statement that "Doraemon animation is getting younger now"? Cristaldo’s answer

https://www.zhihu.com/question/380382819/answer/1313692020

4. Animation Economics. How did Bears Come and Go become the most profitable animation in China?

https://mp.weixin.qq.com/s/1HsoUxEJJcv5oJZJdK4T4A

5, BFA moves, who knows bears better than him? | Special topic

https://mp.weixin.qq.com/s/zE32wffXs1r8cFBj4gq16A

2. The first case of human infection with highly pathogenic avian influenza in China.
　
In mid-October, 2005, an outbreak of H5N1 subtype highly pathogenic avian influenza occurred in Shebu Town, Xiangtan County, Xiangtan City, and the first case of human infection with highly pathogenic avian influenza appeared in mainland China. The child He Mou, male, 9 years old, from Xiangtan County, became ill on October 10th. Due to the resolute and decisive response to the epidemic and scientific and perfect measures, the epidemic was put out in time, minimizing the impact of the epidemic. On November 15th, 2005, the epidemic area in Xiangtan County lifted the blockade as scheduled. On November 12th, He Mou, a child, recovered and was discharged from hospital, which became the first confirmed case of human infection with highly pathogenic avian influenza successfully treated in mainland China, further enriching China’s experience in dealing with the avian influenza epidemic.
I. What happened
(1) Discovery and report of epidemic situation
At 15: 30 p.m on October 18th, 2005, the office of the headquarters for the prevention and control of highly pathogenic avian influenza in Xiangtan County received an epidemic report from Shebu Town in this county, and 42 chickens and 360 ducks died in Liu Liqiu’s family of Heping Group in Wantang Village of Shebu Town. The office of the county headquarters immediately sent technicians to the scene. The investigation found that there were 15 poultry farmers in Heping group, and 687 poultry were kept in cages, including 293 chickens and 394 ducks. There were 13 households with poultry diseases, and 545 birds died, including 182 chickens and 363 ducks. After preliminary diagnosis, it is suspected to be avian influenza, and the epidemic situation should be reported immediately.
(2) Confirmation of epidemic situation
On October 19th, Xiangtan Animal Epidemic Prevention Supervision Station sent the collected disease materials to the Diagnosis Center of Hunan Veterinary Station for testing. On October 21st, the Provincial Veterinary Station diagnosed a suspected case of H5 subtype highly pathogenic avian influenza. On the 22nd, a special person was sent to the National Avian Influenza Reference Laboratory of Harbin Veterinary Research Institute for diagnosis. On October 25th, the National Avian Influenza Reference Laboratory was diagnosed as H5N1 subtype avian influenza. On October 26th, the Ministry of Agriculture confirmed and announced the outbreak. On November 11th, the Ministry of Health confirmed a case of human infection with highly pathogenic avian influenza in Shebu Town, Xiangtan County, which is the first confirmed case of human infection with highly pathogenic avian influenza in mainland China.
(3) Disposal of epidemic situation
After receiving the epidemic report, the Hunan Provincial Party Committee, the provincial government, the Party committees and governments of Xiangtan City and Xiangtan County and relevant units mobilized urgently and immediately put themselves into the epidemic disposal work. Carefully organize and deploy, fully implement various measures, put out the epidemic at the epidemic point, and block the spread of the epidemic to people.
1 emergency action, comprehensive organization and deployment of epidemic prevention work. On the evening of October 18th, Hunan Veterinary General Station, Hunan Provincial Health Department and other departments immediately sent experts and working groups to the epidemic spot to discuss with Xiangtan City and Xiangtan County overnight to guide the epidemic prevention and personnel protection monitoring. On the evening of October 19th, the provincial headquarters for the prevention and control of major animal diseases held a prevention and control meeting with the participation of veterinary and health departments, studied and deployed various specific prevention and control measures, and decided that the provincial headquarters should enter an emergency state, stick to 24-hour duty, and implement the zero reporting system of epidemic situation to ensure smooth information, strong command and timely handling of epidemic situation. Governor Zhou Bohua and Deputy Secretary of the Provincial Party Committee Qi Heping presided over the governors’ meeting of each city and the video conference of the whole province on October 20 and October 28, respectively, to deploy the prevention and control of avian influenza. On October 21st, Vice Governor Yang Taibo rushed to Xiangtan County to inspect the epidemic prevention work. On November 2nd, Yang Taibo presided over a meeting of heads of relevant provincial departments to further study the prevention and control measures, and once again sent seven inspection teams and five unannounced visits to Xiangtan and other cities and counties to urge the implementation of prevention and control measures.
2. Start the emergency plan and fully carry out the epidemic prevention. On the morning of October 19th, Xiangtan County held an emergency meeting on the prevention and control of highly pathogenic avian influenza, launched an emergency plan decisively, and set up an avian influenza emergency disposal headquarters, which consists of eight working groups, namely, an epidemic disinfection group, an epidemic prevention investigation group, a technical guidance group, a quarantine blocking group, a publicity group, a medical monitoring group, a stability maintenance group and a logistics support group, and went all out to carry out the epidemic prevention work.
3. Strict blockade and decisive disposal of the epidemic. On October 19th, Xiangtan county government issued a blockade order, and set up five blockade checkpoints at the four major traffic arteries in the east, west, south and north of Shebu town and at the exits of Heping Group in Wantang Village and Tanhua Highway to strictly block the epidemic areas. Close all poultry and poultry products trading markets within 10 kilometers around the epidemic area, and prohibit live poultry from entering and leaving, poultry products and other suspicious pollutants from being shipped out; All the poultry in the epidemic area were culled, and 2487 poultry were culled and treated harmlessly; Thoroughly disinfected the site and environment that may be polluted; Carry out emergency immunization for all caged poultry in threatened areas. By October 23rd, 252,000 poultry had been immunized.
4. Carry out medical monitoring to prevent personnel infection. The health department took preventive medicine for 1367 people, injected influenza vaccine for 495 people, and timely followed up and monitored 41 people who had close contact with sick birds and 151 people who had close contact with patients. No abnormalities were found.
5. Conduct epidemic investigation and monitoring to eliminate hidden dangers. Xiangtan county organized forces to carry out a comprehensive epidemic investigation in seven towns around the epidemic area. At the same time, in view of Liu Liqiu’s purchase of 140 ducks from Quanjing Village in this town in mid-September, 2005, the epidemic situation in Quanjing Village was mainly investigated, and no suspected epidemic situation was found. On October 24th, Hunan Veterinary General Station sent people to collect 15 blood samples and 30 cotton swabs from chickens and ducks in the threatened area, and 14 cotton swabs and 10 blood samples from 10 pigs raised by 3 farmers in the epidemic area. After pathogen monitoring, they were all negative.
(4) lifting the blockade in epidemic areas
On November 12th, it was 21 days since the last poultry was culled in the epidemic area of Xiangtan County, and no new epidemic situation was found after monitoring. Upon the application of Xiangtan County Command for Prevention and Control of Highly Pathogenic Avian Influenza, Hunan Veterinary General Station, Xiangtan Animal Husbandry and Fisheries Bureau, Xiangtan City and Xiangtan County Animal Epidemic Prevention Supervision Station, Xiangtan City and Xiangtan County Center for Disease Control and Prevention and other units appointed a provincial and municipal joint inspection team composed of seven experts to conduct on-site inspection and acceptance of the highly pathogenic avian influenza epidemic area in Shebu Town, Xiangtan County according to the requirements of the Ministry of Agriculture, and collected 119 blood samples of caged poultry in threatened areas for emergency immunization effect testing. According to the results of on-site acceptance and laboratory test, the joint acceptance team believes that the epidemic area in Xiangtan County conforms to the relevant regulations on lifting the blockade. After the Hunan Provincial Command for Prevention and Control of Major Animal Diseases reported to the National General Command for approval, Xiangtan County Government announced that it would officially lift the blockade of the epidemic area on November 15, 2005.
(5) Do a good job in the aftermath in time.
The first is to cash the culling subsidy. Xiangtan City and Xiangtan County actively raised funds, and in the case that the central financial subsidies were not in place, they paid in advance, and the poultry culled in the epidemic areas were distributed in place according to the standard of subsidizing 10 yuan on average. In the process of implementing the subsidy, it has been declared truthfully, posted, fair and transparent, and stabilized people’s hearts. The second is to do a good job in summarizing and evaluating the epidemic situation. According to the investigation and evaluation of the expert group, the epidemic situation of avian influenza in Xiangtan County has had a great impact on the aquaculture industry in Hunan Province, as well as the development of agriculture and rural economy and the increase of farmers’ income. For a period of time after the outbreak, the export of poultry in the province basically stopped, the market consumption in the province shrank sharply, and the market price of poultry dropped sharply. In this regard, on November 11th and 17th, Governor Zhou Bohua presided over the executive meeting of Hunan Provincial Government and the governor’s office meeting successively, to study and implement the spirit of the relevant meeting in the State Council, study and solve the problems in the prevention and control of highly pathogenic avian influenza, and issued the Emergency Notice of Hunan Provincial People’s Government on Further Strengthening the Prevention and Control of Highly Pathogenic Avian Influenza. For a period of time to come, we should make overall plans and do both: on the one hand, we should continue to pay attention to the prevention and control of highly pathogenic avian influenza, on the other hand, we should pay attention to the implementation of various policies to support the poultry industry, promote the recovery and development of the aquaculture industry, and effectively combine the prevention and control of highly pathogenic avian influenza at that time with long-term animal epidemic prevention work; Combine the prevention and treatment of highly pathogenic avian influenza with rural health and epidemic prevention; Combine the prevention and control of highly pathogenic avian influenza with economic development and social stability to further consolidate the good momentum that has emerged in the development of rural agriculture.
Second, the experience and enlightenment of epidemic situation disposal
After the baptism of the highly pathogenic avian influenza war in the spring of 2004, in the prevention and control work, Hunan Province insisted on putting prevention first, relying on science, preventing and controlling according to law, preventing and controlling by groups, making efforts to improve the emergency command system, pre-plan system and grass-roots epidemic prevention system, perfecting the emergency mechanism, safeguard mechanism and joint prevention and control mechanism, and striving to build a long-term mechanism for animal epidemic prevention, which achieved remarkable results and significantly improved the ability and level of responding to sudden outbreaks, laying a solid foundation for successfully extinguishing the epidemic situation in Xiangtan County.
(A sound emergency command and epidemic prevention system provides a key organizational guarantee for the successful eradication of the epidemic.
In order to effectively strengthen the organization and leadership of avian influenza prevention and control, governments at all levels have established and improved four organizational systems:
1. Establish a command system with leaders at all levels in charge and leaders in charge directly. Provincial, city, county and township governments have set up headquarters for the prevention and control of major animal diseases. Once an epidemic occurs, the headquarters for the prevention and control of major animal diseases will be automatically transferred to emergency headquarters.
2. Establish an animal epidemic prevention and health supervision system led by the top leaders of veterinarians and health departments at all levels. The veterinary department is responsible for the prevention and control of avian influenza, and the health department is responsible for the prevention and control of avian influenza. Veterinary and health departments should cooperate closely to do a good job in prevention and control in accordance with the requirements of "three simultaneities" of arriving at the scene at the same time, conducting investigations at the same time and handling the epidemic situation at the same time.
3. Establish a market supervision system in which the top leaders of industrial and commercial departments at all levels are responsible and the heads of other relevant departments participate. To be responsible for the prevention and control of all links in the circulation field in case of emergency.
4. In 2004, the reform of township animal epidemic prevention institutions was initiated, 2,277 township animal epidemic prevention stations were re-established and the township animal epidemic prevention system was improved. After the outbreak, Governor Zhou Bohua, Deputy Secretary of the Provincial Party Committee Qi Heping, Vice Governor Yang Taibo and other leading comrades of the provincial party committee and government made important instructions and instructions for many times, and held meetings to study and deploy prevention and control work. Under the unified leadership and command of the local government, the relevant functional departments of Xiangtan County, such as veterinary, health, industry and commerce, public security, publicity and so on, have carried out their duties and cooperated closely, forming a strong working force. Township animal epidemic prevention personnel obey the deployment, fulfill their duties, conscientiously implement the basic work such as epidemic investigation, emergency immunization and disinfection treatment, and play a vital role in timely extinguishing the epidemic.
(2) Early prediction and early warning provide a prerequisite for the successful eradication of the epidemic.
Timely and effective prediction and early warning can enable us to grasp the initiative of prevention and control, take the initiative to take countermeasures in advance, and control the epidemic risk. In late July, 2005, the Office of the Hunan Provincial Command for the Prevention and Control of Major Animal Diseases, through long-term tracking and analysis of the epidemic situation of avian influenza at home and abroad, the evolution characteristics of avian influenza virus transmission, the infection of foreign personnel and the current situation of prevention and control in Hunan Province, predicted that the threat of human infection with highly pathogenic avian influenza in southern China was significantly increased. At the symposium on pig industrialization in Hunan Province held on August 16, the Hunan Provincial Party Committee and the provincial government readjusted and deployed the prevention and control of highly pathogenic avian influenza. On September 22, the Hunan Provincial Government held a video conference to mobilize and deploy the work of preventing and controlling highly pathogenic avian influenza again. After the Ministry of Agriculture held a national video conference on the prevention and control of highly pathogenic avian influenza on September 29, Comrades in charge of the Hunan Provincial Command for the Prevention and Control of Major Animal Diseases are keenly aware of the imminent threat of the epidemic, and have a great sense of "rain is coming". They resolutely decided to give up the National Day holiday break, hold a meeting of Hunan Provincial Animal Husbandry and Fisheries Directors on October 2, and hold an emergency response drill for the sudden outbreak of avian influenza in Hunan Province on October 14, and make emergency mobilization again to fully prepare for the emergency.
Based on the prediction of the epidemic situation, on September 22nd, Hunan Province, on the basis of the national confirmation that all poultry kept in cages, large and medium-sized cities and their suburbs, poultry farms, areas where epidemic has occurred, and areas where migratory birds and wild birds are concentrated (migration routes), requested that only poultry kept in poultry farms (households) with more than 50 caged birds be fully immunized, which greatly expanded the scope of immunization. More than 96 million milliliters of avian influenza vaccine were stored and allocated in time. At that time, when the supply of avian influenza vaccine was tight in the whole country, the need of immunization work in Hunan Province was ensured and the initiative was obtained. The high immune density of birds plays a key role in the effective prevention and control of avian influenza.
(3) A complete emergency mechanism provides institutional guarantee for the successful eradication of the epidemic.
To prevent and control highly pathogenic avian influenza, a virulent infectious disease with high morbidity and mortality, only by establishing a scientific and complete epidemic emergency mechanism, making emergency preparations and realizing rapid response can we win the initiative in our work. By summing up the previous experience of prevention and control and learning from foreign advanced practices, in 2005, the Hunan Provincial Government issued the Emergency Plan for Major Animal Epidemic in Hunan Province. Based on this, the Hunan Provincial Command formulated the Emergency Response Measures for Major Animal Epidemic in Hunan Province and the Emergency Response Norms for Highly Pathogenic Avian Influenza in Hunan Province, thus forming a set of forward-looking, scientific, targeted and operational emergency plan system, which provides an action guide for emergency response. In accordance with the requirements of the emergency plan, emergency reserve teams have been set up at all levels to reserve emergency disposal materials, ensuring the "three in place" of personnel preparation, capital preparation and material preparation for the disposal of major animal epidemics. On October 14th, 2005, the Hunan Provincial Government held an on-site observation meeting in Liuyang City, which was attended by leaders in charge of municipal and state governments. The observation meeting adopted the form of "indoor exercise+outdoor on-site disposal", and the whole disposal procedure was standardized and clear, easy to understand. The exercise achieved multiple effects of emergency mobilization, team training and skilled disposal process, which provided important prevention and control experience for the successful eradication of the epidemic.
(D) Resolute emergency response has provided an important guarantee for the successful eradication of the epidemic.
The key to emergency work is "fast". Once there is a highly pathogenic avian influenza epidemic, we must respond quickly, deal with it strictly, and resolutely put it out at the epidemic point, and we must never delay the opportunity. In accordance with the principle of "early detection, quick response and strict disposal", Hunan Province has adopted the method of "investigation, treatment and verification", requiring that birds with clinically suspected avian influenza be decisively culled without waiting for the test results, and sick materials should be collected for inspection and reported in time, which can effectively prevent the pollution and spread of the epidemic source. On the evening of October 18th, Xiangtan County organized epidemic prevention personnel to deal decisively with the poultry of the affected households. On October 19th, in order to reduce the threat to people, Xiangtan County, under the guidance of provincial and municipal expert groups, decisively culled all poultry in the epidemic area and blocked the epidemic area. At the same time, carry out county-wide epidemic investigation and monitoring, and carry out emergency immunization for poultry raised in threatened areas. On October 21st, when it was diagnosed as suspected highly pathogenic avian influenza at the provincial level, Xiangtan County strengthened comprehensive epidemic prevention measures in strict accordance with the requirements of the emergency plan, ensuring that no loopholes were left in the blockade of epidemic areas, no hidden dangers were left in culling and destruction, no gaps were left in compulsory immunization, and no dead ends were left in strict disinfection. Finally, the epidemic situation in Xiangtan County was put out in time, and only more than 2,000 poultry feathers were culled. This "proactive attack" in Hunan Province played a key role in putting out the epidemic and reducing losses as soon as possible, and was highly praised by the inspection team of the State Council and the inspection team of the Ministry of Agriculture.
(5) The joint prevention and control of animals (doctors) and people (doctors) has played a key role in blocking the spread of avian influenza to people.
Highly pathogenic avian influenza is a zoonotic disease. To do this work well, it is necessary to treat both animals (doctors) and people (doctors) in order to be effective. After the outbreak in Xiangtan County, the Hunan Provincial Department of Agriculture and the Hunan Provincial Health Department worked in coordination and cooperated closely, established a daily epidemic notification mechanism, held regular and irregular consultation meetings to inform the situation and discuss countermeasures, and jointly issued the "Emergency Notice on Doing a Good Job in Personal Protection and Environmental Disinfection of People with High Exposure to Avian Influenza", which clarified the specific measures to prevent personnel from being infected. The Hunan Provincial Center for Disease Control and Prevention and the relevant health disease prevention and control departments of cities and counties promptly launched the emergency response plan for human avian influenza, and adopted strict protective measures and equipped with necessary protective equipment for the staff in the epidemic area and the relevant personnel involved in culling, resolutely blocking the infection of avian influenza to people; Together with the animal husbandry and veterinary departments, the epidemiological and clinical characteristics of relevant cases were investigated to find the source of the disease in time and investigate the epidemic situation. The close cooperation between veterinary medicine and human medicine has played a key role in blocking the spread of avian influenza to people.
(six) the correct guidance of public opinion has created a good social atmosphere for the successful eradication of the epidemic.
In 2005, after the first case of human infection with avian influenza occurred in Xiangtan County, China, the leaders were worried, the masses panicked and the society paid attention. How to seek advantages and avoid disadvantages, and give full play to the positive role of media and public opinion in emergency response, Hunan Province has made comprehensive and detailed thinking and research on this, formulated the principle of "extensive publicity, positive guidance, unified caliber, timely notification, timely and appropriate", defined the spokesperson, reported the progress of prevention and control work realistically, reported the epidemic situation according to the unified caliber of the Ministry of Agriculture, and vigorously publicized epidemic prevention knowledge and mass prevention and control skills, measures taken by relevant government departments and prevention and control work. The Information Office of Hunan Provincial People’s Government held a press conference on November 11th, held several press conferences in the name of Hunan Provincial Department of Agriculture, and received more than 100 media interviews to introduce the progress of avian influenza prevention and control in Hunan Province, clarify the facts, correct some false reports, and maintain the normal consumption and circulation of poultry products and the economic and social order in epidemic areas. Xiangtan County urgently printed 200,000 copies of bird flu prevention and control materials and distributed them to every farmer in the county, so that the broad masses can understand the characteristics of epidemic spread, prevention and control methods and self-protection measures, so that farmers can correctly safeguard their legitimate rights and interests, form a joint force of prevention and control by the whole society, and realize mass prevention and control.
　
　
　

　　　　Russian President Vladimir Putin was invited to be the next prime minister of the government on the 11th. Medvedev, the first deputy prime minister of Russia, who was just chosen by Putin the day before, suddenly announced this statement on TV on the 11th, and two messages "deciding Russia’s fate" were released one after another within 24 hours, causing a sensation all over the world. Agence France-Presse said that this statement means that Russia seems to have solved two major problems facing the country: who will replace Putin in the general election on March 2 next year and what Putin will do after leaving office. However, because there is no precedent in Russian history that "the power of the prime minister is greater than that of the president", the future relationship between the Russian president and the prime minister will be continuously concerned.

　　

　　　　According to Russian media reports, the United Russia Party, the Just Russia Party, the Russian Agricultural Party and the Citizen Power Party jointly nominated First Deputy Prime Minister Medvedev as the next presidential candidate. Putin expressed "full agreement" with this proposal when he met with the leaders of the four parties on December 10. This is a photo of Putin (former) and Medvedev visiting a construction site in central Russia on September 13, 2007. Xinhua News Agency/Reuters

　　Finally, the "mystery" was finally revealed.

　　　　According to the Itar-Tass news agency, after being elected as the presidential candidate by four parties, including the Russian United Russia Party, Russian First Deputy Prime Minister Medvedev officially delivered a speech on the news channel of Russian national television on the 11th. Medvedev said that he himself was ready to be elected president, and at the same time, he asked Putin to take the post of Russian Prime Minister after that. Medvedev said in a live TV broadcast: "In order to ensure the continuity of the current policy, it is not enough for Russia to elect a new president. More importantly, it should retain the high efficiency of the current presidential team." He said, "I think it is very important for our country to let Putin be the head of the government of the Russian Federation. It is precisely because Putin led the United Russia Dangshen to participate in the parliamentary elections held not long ago that the party won a major victory. In the future, only under the leadership of Putin can the Russian government work efficiently. "

　　　　The news that "Medvedev invited Putin to be the prime minister of Russia" immediately became the news that the major western media rushed to report at the first time. After expressing surprise at this news, the west quickly turned its focus to guessing which of the Russian presidents and prime ministers will have more power in the future. When broadcasting this news, CBS television in the United States raised questions, and it was "an open question" how much power Medvedev had if Putin became the Russian prime minister. Agence France-Presse said that after Medvedev said that Putin should be the Russian prime minister, the uncertainty about Russia’s future power structure for several months has ended. Medvedev’s appeal means that Putin will become a strong prime minister next year. However, it is still unclear how much power Putin will have as prime minister. According to the Russian Constitution, the power of the Prime Minister is much less than that of the President. Web analytics of LA Times said that Putin had asked his chosen successor to invite him to be the prime minister, which showed his strong desire to become a person with real power, and Putin’s supporters also called on him to become a "national leader" with real power.

　　　　Web analytics, the Financial Times, said that this choice shows that Russia will continue the development path initiated by Putin. The report even continued to speculate on the possibility of Putin’s re-election as president. It is reported that Medvedev may step down early in order to let Putin return to power, which is allowed by the Russian Constitution. The analysis quoted opposition politician ryzhkov as saying: "If Putin wants to come back in two or three years, Medvedev will be the one who will not hesitate to give way."

　　Will Putin accept the post of Prime Minister?

　　　　In Russia, many political analysts think that Medvedev invited Putin to be prime minister, which is completely unexpected. Nikonov, chairman of the Russian "Political" Foundation, said that Medvedev’s idea was not impromptu, but the result of compromise. He believes that this result is not unexpected. Many Russian politicians have thought of similar plans before. He said that since Medvedev proposed this plan, it basically means that it will be realized, and Putin will become prime minister in the next four years.

　　　　Markov, a famous Russian political scientist, also expressed the same view, but he also cautiously stressed that Russian President Vladimir Putin has not made it clear whether he agrees to become prime minister.

　　　　Many experts believe that the day after Putin was appointed as his successor, Medvedev made a high-profile announcement that he hoped to become the prime minister after Putin’s term expired. There are two main considerations behind it: First, Putin has always had unshakable public support in Russia so far and is regarded as the biggest stabilizer in Russian politics. If Putin can become prime minister, it can obviously ensure the sustainable and stable policies during his two terms of office, thus ensuring the development of Russia and the well-being of ordinary people. Second, Medvedev, after all, does not have enough social prestige, which can also be regarded as part of his election strategy. With the help of Putin’s golden signboard, he can win more support. Russian oil and gas network commented that Russian voters now have no other chance to keep Putin except to elect Medvedev as president. Medvedev urged Putin to be the new prime minister, not simply to reciprocate, but to swear allegiance to Putin.

Editor: Li Xiuwei