This year’s double 11 came a little early.

Double 11, the longest, may close early.

With the mobile APP icons of major e-commerce platforms updated with the words "11.11", the "double 11" promotion in 2024 has also started in recent days.

Recently, Tmall, JD.COM and Pinduoduo all announced that this year’s "double 11" will officially start on October 14th, 2024.

In 2024, "Tik Tok Mall double 11 Good Things Festival" was officially launched on October 18th.

Aauto Quicker "double 11" Shopping Festival opened for pre-sale on October 10th.

Xiaohongshu launched the "1-year shopping spree" on October 12.

This year’s "double 11", the activity duration of each major platform can be described as "super long standby", which is ahead of schedule in different degrees compared with last year.

As early as the eve of the National Day holiday, many mainstream e-commerce platforms launched the "double 11" promotion activities and investment concessions.

It is understood that the pre-sale of Tmall’s "double 11" in 2023 will start on October 24th, and this year’s "double 11" activity is 10 days earlier than last year.

Many people have crowned this year’s "double 11" as "the longest double 11".

Along with it, it is the calculation of various increasingly complex platform preferential activities.

As early as 2009, the first "11.11" was recognized by everyone. The activity time began at 0: 00 on November 11 of that year, and the activity was also the simplest promotion of major brands.

Even if the platforms and businesses are full of energy, it is an indisputable fact that many consumers are tired of shopping promotions such as "double 11".

Double 11 is so long, will it really be a protracted war?

Or a lively shouting?

In this regard, national business daily reporter Yang Xinyi and Shu Le had an exchange. The monkey thought:

No matter how long it is, there is no advantage. This time, the Double Eleven is a routine, and it is difficult to have more stimulation.

After all, in the past, double 11 was a special festival and a special day, but now it is the "lowest price of the whole network" every day, and the price war has become numb in the screaming hawking of various anchors.

The key question is: how to be cheap.

Obviously, as a platform, the power to oppress merchants to participate in special offers is weakening.

After all, there was only one e-commerce channel in the past: the platform.

Now, there are not only more and more platforms, but also the daily "double 11" like Pinduoduo.

There are many new channels, especially a large number of uncontrollable anchors, which have become a number of capillary channels.

They are all diluting the oppressive power of single-digit channels on businesses in the past.

In addition, when consumers come out of the impulse of blind consumption in the past, they no longer only look at the cost performance, but also pay more attention to the quality-price ratio, and double 11 has become a joke.

The longest double 11 is actually not the longest, because it will be double 11 for 365 days in the following year, and the real double 11 will be the shortest.

Perhaps the only bright spot of this year’s "double 11" is that the major e-commerce platforms have enhanced consumers’ shopping experience by "removing their own barriers".

Launch site

　　Strive for a new journey and build a new era. On February 25th, People’s Weekly, the supplement of People’s Spiritual Pedigree of the Communist Party of China (CPC), headed by People’s Daily, held its debut in the People’s Daily Library. Leaders and representatives from Yan ‘an Spiritual Research Association of China, China Post Group Co., Ltd., People’s Daily Publishing House, global person Magazine and other units attended the meeting. At the same time, People’s Weekly magazine presented a supplement of the Communist Party of China (CPC) People’s Spiritual Pedigree to People’s Daily Library.

　　General Secretary of the Supreme Leader delivered an important speech at the celebration of the centenary of the founding of the Communist Party of China (CPC), pointing out: "In the past 100 years, the Communist Party of China (CPC) has carried forward the great spirit of party building, built the spiritual pedigree of the Communist Party of China (CPC) people through long-term struggle, and forged a distinctive political character. History is endless, and the spirit is passed down from generation to generation. We must continue to carry forward the glorious tradition, continue the red blood, and forever inherit and carry forward the great spirit of party building! " The Central Committee of the Communist Party of China approved the first batch of great spirits incorporated into the spiritual pedigree of the Communist Party of China (CPC) people sorted out by the Central Propaganda Department, and released them on the occasion of the 72nd anniversary of the founding of People’s Republic of China (PRC).

　　In 2021, People’s Daily published the column "Struggle for a Hundred Years, Set Sail for a New Journey, the Communist Party of China (CPC) People’s Spiritual Pedigree", which fully displayed 49 kinds of the Communist Party of China (CPC) people’s spirits formed in the period of new democratic revolution, socialist revolution and construction, the new period of reform, opening up and socialist modernization, and the new era of Socialism with Chinese characteristics. Looking back on the historical background and formation process of these precious spirits, we deeply explored their rich connotation and value of the times, systematically demonstrated their practical significance and important role, and displayed their spirits.

　　Liu Huaxin, president of People’s Daily Publishing House and president of People’s Weekly magazine, delivered a speech at the launching ceremony. With the approval of People’s Daily, People’s Weekly included 196 series of comments and special-edition reports published by People’s Daily to explain each spirit, and published a supplement of the Communist Party of China (CPC) People’s Spiritual Pedigree as an important desk material to promote the normalization and long-term study and education of party history, and an essential tool book to improve political position and ideological and theoretical level.

　　Gong Haiyan, deputy secretary-general of Yan ‘an Spiritual Research Association of China, president of Chinese Soul magazine and director of Chinese Soul Network Information Center, said in his speech that the spiritual pedigree of the Communist Party of China (CPC) people is a complete scientific system, which embodies the Communist Party of China (CPC)’s ideals and beliefs, fundamental purpose, work style and spiritual outlook, and is a concentrated summary of the party’s fine traditions and styles. The publication of the Communist Party of China (CPC) People’s Spiritual Pedigree is a powerful measure to implement the spirit of the important speech of the Supreme Leader General Secretary, and it is also an important material for the study of Party history.

　　It is reported that after the publication of the supplement of the Communist Party of China (CPC) People’s Spiritual Pedigree, People’s Weekly will set up a column on the various communication platforms, such as print, Internet and micro-media, inviting experts, scholars, leading cadres and party member people to talk about their understanding, experience and experience around the spiritual pedigree. The People’s Daily Publishing House will also publish books on the theme of spiritual pedigree, hold study essay activities, and promote the publicity and learning of spiritual pedigree in depth.

　　CCTV News:Just three days ago, our reporter met Yang Liwei. After the mission in Shenzhou 5, he, like other astronauts, has to do physical training for three and a half days every week. The astronaut team is divided into the main echelon and the backup echelon. As a member of the backup echelon, Yang Liwei mainly conducts special training for the tasks of the future Shenzhou 15 spacecraft. Yang Liwei, who is now the deputy chief designer of China’s manned spaceflight project, often talks with the astronauts on the Shenzhou 12 spacecraft.

　　In a recent call, the astronaut of Shenzhou 12 told Yang Liwei that the work in space was not easy.

　　The space station consists of Tianhe core cabin, two test cabins, Tianzhou cargo ship and shenzhou spaceship. In order to create a comfortable environment for astronauts, in 2020, the Fifth Academy of Aerospace Science and Technology Group organized a five-cabin joint test in Tianjin Aerospace City.

　　Tianhe core module was launched by Long March 5B rocket on April 29th this year. In this hall, there are too many ups and downs of the Long March 5 team. On July 2, 2017, the "Changwu" team suffered an unforgettable failure. Without any warning, when the rocket flew to 346 seconds, the engine parameters suddenly dropped, and the launch of the second rocket failed. In order to find out the cause of the launch failure, it took nearly 100 days for the "Changwu" team to locate the fault alone.

　　There are Cosmos 5, Delta 4 in the United States, Ariane 5 in Europe and H2A in Japan in the world. The success rate of the first flight of these four rockets is only 50%. In order to grasp the development law of large-scale cryogenic rocket, in the process of solving the remote 2 fault, the "Changwu" team gradually refined more than 5,000 design characteristics that affected the success or failure, and strictly controlled them with data one by one, finally ensuring the consistency of products.

　　After the successful launch of Yaoer II, the Long March 5 will be followed by the mission of the third phase of lunar exploration and the space station. "Changwu" people are faced with two choices: redesign and optimization. Redesign is simple and safe, but it will take another two years for the engine alone, which has unimaginable impact on major national projects. In the end, the "Changwu" people resolutely chose the road of optimization and improvement, even if they only sleep for four or five hours a day, they should solve the problem.

　　China has been catching up, running and surpassing all the way with amazing speed since the manned spaceflight project was implemented for 29 years. From the unmanned spacecraft to the stable operation of the space station, China has crossed the development course of developed countries for half a century, and 12 astronauts have made 17 in-orbit flights. With hard work and responsibility, astronauts have created outstanding achievements in launching "0 mistakes" and recovering "10 rings for shooting", and also injected new era connotation into the manned space spirit of "being particularly able to endure hardships, fighting, tackling key problems and contributing".