Successful Practice of the Concept of "Four All-Media" —— Integration and Communication Innovation of "2021 People Awards Ceremony"

On the evening of March 3, 2022, "Touching China" 2021 People’s Awards Ceremony was broadcast simultaneously on CCTV’s comprehensive channel and new media platform, which was hailed as "Chinese’s annual spiritual epic" and reached its climax. According to the statistics of the whole network, as of 15: 00 on March 8th, Touching China had 77,000 articles, 4.38 billion hits and 17.52 million discussions. From the end of January, 2022 to the present, we have witnessed a series of glowing names and earth-shaking stories. Through the full coverage of many traditional media and new media, holographic coverage of different media forms, and the participation of all the staff represented by the parties’ stories and netizens’ comments, we have jointly staged a "touching" masterpiece that spans the spring of 2022, and the emotional aftermath is still continuing today. It can be said that the integrated communication strategy of < Touching China > 2021 People’s Awards Ceremony embodies the concept of "four all-media" and is a successful practice of all-media communication.

Compared with the concept of all-media, which mainly focuses on media forms, distribution platforms or means of expression, "all-media, holographic media, all-media and all-effect media" means that all-media is not only a cross-media integration, but also a deeper integration involving time and space, media technology, communication subjects and communication functions. The project team invited experts from related fields to discuss the innovative mode of planning, producing, broadcasting and disseminating the whole chain and whole process around "Touching China 2021 People Award Ceremony", and made suggestions together with the news center of the General Station to form a practical, instructive and operational innovative scheme of "Touching China". By creating "four all-media", an all-media communication pattern will be formed, and the integrated communication will reach a new height &mdash; &mdash; It has created a continuous heat, crossed the barrier of information access, realized the diversification of communication subjects, and optimized the efficiency, effectiveness and effectiveness of communication.

First, the whole media: creating continuous heat

The original intention of the whole media is that when reporting a news event, the media should report the whole process of the event from the beginning to the result (if the article is published publicly, it should be noted here). This is required by the instant communication characteristics of new media. For the large-scale event "Touching China", the whole media means "topic management" in the whole process of the event, from preheating before the award ceremony, to being popular in the award ceremony, and then to spreading after the award ceremony. The event should have a sustained heat to attract more attention and have greater social impact. As early as the launch of < Touching China > 2021 People’s Awards Ceremony, the project team and CCTV News WeChat WeChat official account jointly planned, and from January 27, 2022, they continuously pushed "Miss Your Little Flower" to write a letter in tears: We are all fine, but we are missing you "and" We can finally look up and see the sky! The guy changed his name excitedly. He took a photo with six chairs, and the story behind it was too shocking. He is one of the movie prototypes! The sword is the return visit story of four previous "Touching China" figures, such as gunpowder "Plastic Surgery for 30 Years", which warms up the 2021 People’s Awards Ceremony; On January 29th, CCTV news video number, Weibo account number and WeChat account number simultaneously released the video and related content of "Mao Xianglin and Six Chairs", and at the same time established related topics of Weibo. As of February 23, the above four WeChat tweets have been read more than 100,000 times.Weibo’s topic has been read more than 200 million times, reprinted by dozens of media, and spread many times.

The warm-up of < Touching China > 2021 People’s Awards Ceremony gradually reached a climax before the program was officially broadcast. At 22: 20 on March 1st, 2022, the popularity of "Touching China 2021" and "Long Lin Binding" version of the promotional film was released on CCTV news Weibo and other new media platforms, and the popularity of "Touching China 2021 People Award Ceremony" continued to climb.

&uarr; "Long Lin binding" version of the promotional video.

&uarr; "Long Lin binding" version of the promotional video.

From noon to afternoon on the broadcast day of "Touching China > 2021 People Awards Ceremony", CCTV news client and Billie Billie (bilibili) simultaneously launched related short videos. These warm-up activities were still going on until the last moment of the official broadcast of the award ceremony. When the award ceremony is broadcast on CCTV comprehensive channel and other new media platforms, CCTV news also pushes pictures and texts specially made for people of the year, award speeches, etc. to expand the spread. After the award ceremony, CCTV news WeChat official account used the summary video "Last night, their stories were screened" to review the touching moment of "Touching China’s 2021 Person of the Year", aiming at continuing the popularity of the program. On March 10th, 2022, the General Manager’s Office of the General Desk published "Driving CCTV-1 ratings to increase by 39%, < Touching China’s People of the Year Award Ceremony > after 20 years, which once again aroused widespread concern. After careful planning in the early stage, this award ceremony formed a hot spot spanning three months, which not only attracted more attention, but also produced more lasting touch and strength.

Second, holographic media: crossing the physical barrier

Holographic media means that the form of information dissemination is not limited to simple pictures and texts, and the three-dimensional presentation of information is realized through media technology, breaking the boundaries between big screen and small screen, reality and virtual, bringing new experiences to audiences and users, and realizing comprehensive access to information. In the production and dissemination of "Touching China" 2021 series products, it is not difficult to see the innovative practice of the project team in designing and building holographic media. First of all, technologies such as graphics, text, video, sliding screen and H5 page are widely used to adapt to the presentation of different terminal products, so as to reach users of different terminals. Secondly, make full use of new technologies in program production and broadcasting, such as realizing the connection between stage and location, reality and creation in multiple scenes through AR technology; The huge screen reproduces the work and life scenes of the winners with print-style videos; Through the combination of reality and reality, telling the stories of winners vividly has a shocking effect, which increases the appeal and reach of the program. Third, multi-platform broadcast and delivery. In addition to CCTV’s comprehensive channel, there is also the new media matrix of CCTV, as well as almost all mainstream network platforms such as WeChat, Weibo, bilibili, Tik Tok and Aauto Quicker.

&uarr; AR technology shows the sense of science and technology and enjoys the visual feast

&uarr; AR technology shows the sense of science and technology and enjoys the visual feast

Finally, intelligent technology helps coverage, such as algorithm recommendation of major platforms, Weibo Hot Search List and other intelligent communication means, which also contribute to the creation of holographic media communication.

The purpose of holographic media is to eliminate the separation from the audience or users, so as to achieve effective access to information. The operation team of < Touching China > 2021 People Awards Ceremony handed in a beautiful answer sheet with data. On the evening of March 3, 2022, the audience rating of the award ceremony on CCTV comprehensive channel was 1.03%, which was 23% higher than that of the previous year. The data on the small screen is even more amazing. From March 1st to March 8th at 17: 00, there were 77,000 related reports on the whole network, and the total number of short videos created by Erchuang in the whole network was over 260 million. The number of related Weibo topics was over 3.5 billion, and 10 topics broke through 100 million. The number of people who moved China in 2021 was 340 million, and the number of people who raised the trophy with one hand was 2. It can be said that the operation team of "Touching China 2021 People Awards Ceremony" has achieved the integration and communication of all media by covering large and small screens, traditional media and emerging media, real world and virtual space with rich product forms and advanced media technology, and achieved the goal of holographic media.

&uarr; Top of Weibo Hot Search List and Hot Topics

&uarr; Top of Weibo Hot Search List and Hot Topics

Third, the whole media: enrich the main body of communication

All-staff media means that everyone can be the disseminator and receiver of information, and realize all-staff participation, all-round contact and all-staff interaction in communication activities. The Internet has broken the boundaries of communication and acceptance, making people the main body of communication. The key problem lies in how to attract more subjects to participate in communication activities. During the operation of < Touching China > 2021 People’s Awards Ceremony, the operation team mainly interacted with many netizens through the narration of the parties, which made the communication subject transcend specialization and realize socialization. As the netizen @ Yuzhu Cabin commented: "Touching China, which is expected every year, has been for 20 years. Countless times I was moved to tears, paying tribute to every hero who touched China! " Thanks to the interaction and participation of netizens, the influence of Touching China has been effectively enhanced.

Nevertheless, we still have to see that as a producer of programs and related cultural products, the main station plays a leading role in "setting the tone" from the planning of activities to the selection of characters and the broadcast of programs. As the producer and the first subject of communication, the reception desk shows the brilliance of human nature and attracts the participation of netizens by excavating and presenting the most touching moments of the annual figures in Touching China, thus greatly enriching the subject of communication. In this process, the person of the year in Touching China is the protagonist of the activity. Through their personal narration, the core theme of "ordinary makes great, and heroes come from the people" can be better reflected. Therefore, how to attract more netizens to participate has become the key to the success of the activity. From the perspective of communication process, the project team specially set up the project team of "Touching China" to focus on attracting the attention of netizens. Facts have proved that this move has achieved remarkable results, which is also proved by the reading volume of online platforms, hot searches and comments in Weibo, and the forwarding volume.

Overall, there are the following experiences worthy of attention. The first is all-round reach. Full coverage from before, during and after the broadcast of the program, and comprehensive coverage of all media platforms, from time and space, to the end. The second is the positive attraction of "online celebrity". The award-winning person of the year is undoubtedly the "online celebrity" that attracts people’s attention. Their personal stories and live interviews not only enhance the weight of the main body of communication, but also become an important factor to attract netizens to participate. The third is to let more people participate through collaborative production. For example, Rongfa Center’s coordination with CCTV News and bilibili UP Master to produce moving mixed clips is a successful exploration of collaborative content production with netizens. The main station also linked Hubei Radio and Television, Hunan Radio and Television, Red Net and other local media account matrices to achieve a wider coverage. Among them, Red Net connected to interview Jiang Mengnan’s parents, and the released work "Hunan girl Jiang Mengnan touched China, and her parents once choked" was played more than 5.59 million times; Linked with the accounts of universities such as Tsinghua University and Jilin University, the short video about Jiang Mengnan released by Tsinghua University reached 9.56 million times. This way of cooperation with other institutions can not only achieve multiple dissemination of products, but also allow more institutions and their users to participate. It is with the devotion of the vast number of users that "Touching China" can last for 20 years, and it has truly realized that it is always moving.

Fourth, full-effect media: optimizing efficiency, effectiveness and effectiveness

Some experts and scholars believe that as a comprehensive concept, all-effect media refers to the rational combination and utilization of existing resources to achieve the optimization of transmission efficiency, communication effect and media efficiency. Full-effect media requires breaking through all obstacles between information and users. Since the network platform plays an intermediary role in the process of connecting users and resources, especially the social media platform has become the super center of the social communication system, to improve the communication efficiency and coverage, we must rely on the network platform to achieve it. The integrated communication of Touching China attaches great importance to relying on the network platform to improve the communication efficiency in all aspects. For example, the return visit stories of winners of Touching China in previous years were first sent out on WeChat WeChat official account as a warm-up. As the "top priority" in the whole communication process, the award ceremony was broadcast live through CCTV integrated channel, and the new media matrix of CCTV news went into battle, and it was spread with the help of social platforms and short video platforms with a large number of users, achieving the first time to reach users, greatly improving the communication efficiency.

In order to optimize the communication effect, "Touching China" integrates the innovative project team to gain insight into users’ psychology, and puts in a series of eye-catching content products, with remarkable communication effect. For example, the "Long Lin Binding" version of the promotional film presents the winners of "Touching China" in the past 20 years, such as Yuan Longping and China women’s volleyball players, on the scroll page and "Long Lin", which is not only unique, but also makes netizens shout "touched"; Wechat has pushed the winners of Touching China in 2021 and the classic award speeches in graphic form, selected micro-content from the grand award ceremony, and achieved micro-communication effect, which has gained super-high broadcast volume and popularity.

This is the affirmation of the above innovative forms and contents by the market and users. In order to maximize the communication efficiency of Touching China, the integration and innovation project team has also made active explorations, such as systematically planning and packaging Touching China as a brand, lengthening the communication chain, and making the touching story and upward force have a more lasting incentive effect.

In a word, the integrated communication strategy of "Touching China 2021 People Awards Ceremony" conforms to the current trend of media integration and embodies the requirements of "four all-media", thus achieving a good communication effect. It gives us enlightenment: to conform to the general trend of media integration, to have "thoughtful, temperature and quality" works and appropriate media communication strategies, mainstream propaganda can be turned into powerful spiritual strength and public opinion support.

Author: Associate Dean and Professor of School of Journalism and Communication, Guangzhou University, Zou Jun.

Interpretation of the Government Work Report | Improving people’s livelihood and well-being is the fundamental purpose of development.

  On March 5th, the State Council Press Office held a briefing. Huang Shouhong, head of the drafting group of the Government Work Report and director of the Research Office of the State Council, interpreted the Government Work Report and answered questions from reporters.

  Huang Shouhong, head of the drafting group of the Government Work Report and director of the Research Office of the State Council, said that improving people’s livelihood and well-being is the fundamental purpose of development. This year’s "Report" focuses on issues of concern to the masses and puts forward many policy measures on people’s livelihood. Safeguarding and improving people’s livelihood are reflected and demanded in many aspects in the Report.

  For example, in education, the Report proposes to improve the running conditions of rural boarding schools. There are more than 30 million boarding students in compulsory education in China, many of whom are left-behind children. Although the conditions of rural boarding schools have been greatly improved in recent years, there are still many weak links. In order to make these children study well and study hard, this year, the Report put forward requirements for this weak link.

  For example, in terms of medical and health care, the Report proposes to continue to increase financial subsidies for basic medical care this year, and raise the standard of financial subsidies for medical insurance for urban and rural residents in 30 yuan to reach the annual 670 yuan for each person. The report also emphasizes the implementation and improvement of medical settlement in different places, the improvement of medical services with patients as the center, and the promotion of mutual recognition of inspection results.

  For example, in terms of social security, the Report proposes that this year, while continuing to raise the basic pension for retirees, the monthly minimum standard of basic pension for urban and rural residents should be raised in 20 yuan. Let me make a brief introduction to this matter. At present, there are 170 million elderly people in China receiving pension insurance benefits for urban and rural residents. This year, the minimum standard has been raised in 20 yuan, with an increase of 19.4%, which is the largest increase in recent years.

  Regarding the deployment arrangements for improving people’s livelihood this year, I believe that through joint efforts, it will be put in place. In the "Government Work Report", it is also very important to look at the shortcomings of people’s livelihood with development thinking. Improving people’s livelihood is also the driving force to promote economic development. The solution of people’s livelihood issues such as employment, old-age care and medical care can not only enhance people’s well-being, but also stimulate the huge domestic demand potential. Therefore, if we want to solve people’s livelihood problems, including "one old and one small" and facilitating children’s nursery schools, we need to increase investment, which in turn can drive other expenditures. The reason why these livelihood security and improvement measures can be realized is that their feasibility has been fully considered when formulating measures and putting forward objectives and tasks, and the government has also studied and formulated some supporting measures and measures. A basic principle in safeguarding and improving people’s livelihood is to do our best and do what we can. The government mainly performs the duties of ensuring the basics and the bottom line, and on this basis, tries its best to improve the level of protection.

How to handle three insurances and one gold and clarify its importance? What are the aspects of this importance?

In today’s society, three insurances and one gold are of vital significance to personal life and future security. However, many people may not have a clear understanding of how to handle three insurances and one gold and its importance. Below, we will discuss these issues in detail.

First of all, let’s understand what three insurances and one gold include. Three insurances usually refer to endowment insurance, medical insurance and unemployment insurance, and one gold is housing accumulation fund.

The process of handling three insurances and one gold may be different in different regions and units, but generally speaking, the following are common steps:

For those who have a work unit, the human resources department of the unit is usually responsible for unified handling. Individuals need to provide relevant personal information and materials to the unit, such as copies of ID cards and household registration books. The unit will handle the payment procedures of social security and provident fund for employees within the specified time.

If they are freelancers or individual industrial and commercial households, the handling methods will be different. Old-age insurance and medical insurance can be handled through local social security agencies, and you need to bring ID cards, household registration books and other related documents, and fill in the corresponding application forms. Housing provident fund needs to be based on local policies and regulations to see whether freelancers are allowed to pay by themselves.

Next, we will focus on the importance of three insurances and one gold.

Old-age insurance provides economic security for individuals after retirement. Pay old-age insurance on time during work, and after reaching the legal retirement age, you can receive a monthly pension to ensure the basic quality of life in your later years.

The importance of medical insurance is self-evident. It can help us to reduce the burden of medical expenses when we are sick or injured. Whether it is outpatient treatment, hospitalization or drug purchase, it can be reimbursed to some extent.

Unemployment insurance provides certain economic support during the period of individual unemployment, helps to tide over the temporary difficult period and promotes re-employment.

Housing accumulation fund is an important welfare for buying a house. Through provident fund loans, you can enjoy lower loan interest rates and reduce the pressure of buying houses.

In order to show the importance of three insurances and one gold more intuitively, the following is a simple comparison table:

project function No time influence. endowment insurance Have a steady income after retirement In later years, the source of income is unstable and the quality of life may decline. medical insurance Reduce the burden of medical expenses Being sick may face high expenses and increase economic pressure. unemployment insurance Have certain financial support when unemployed. Economic difficulties during unemployment affect life and reemployment. housing accumulation fund Preferential loan for house purchase Housing loans are costly and stressful.

In a word, three insurances and one gold are of great importance to the stability of personal life and future development. Handling and paying in time is a sign of being responsible for yourself and your family.

(Editor in charge: difference extension)

[Disclaimer] This article only represents the author’s own views and has nothing to do with Hexun. Hexun.com is neutral about the statements and opinions in this article, and does not provide any express or implied guarantee for the accuracy, reliability or completeness of the contents. Readers are requested for reference only, and please take full responsibility. Email: news_center@staff.hexun.com.

Actively and steadily promote carbon neutrality in peak carbon dioxide emissions.

  The Central Economic Work Conference proposed to further promote ecological civilization construction and green and low-carbon development, and actively and steadily promote carbon neutrality in peak carbon dioxide emissions. Realizing peak carbon dioxide emissions’s carbon neutrality is a major strategic decision made by the CPC Central Committee with the Supreme Leader as the core to coordinate the two overall domestic and international situations. It is an inevitable choice to solve the outstanding problems of resource and environmental constraints and realize the sustainable development of the Chinese nation. It is also a solemn commitment to build a community of human destiny. "Actively and steadily" embodies the general tone of promoting the "double carbon" work, which means that we should base ourselves on China’s energy resources endowment, stabilize the pace of work, implement the peak carbon dioxide emissions Action step by step in a planned way, and incorporate peak carbon dioxide emissions’s carbon neutrality into the overall layout of economic and social development and ecological civilization construction.

  Deeply understand the meaning of "double carbon"

  Actively and steadily promoting carbon neutrality in peak carbon dioxide emissions is the only way for China to seek inclusive growth, promote high-quality development and realize the modernization of harmonious coexistence between man and nature in the new stage of development, which reflects China’s active responsibility for the future and destiny of man and nature.

  Peak carbon dioxide emissions’s carbon neutrality is an inevitable requirement to promote Chinese modernization. An important feature of Chinese modernization is the harmonious coexistence between man and nature. It is necessary to create more material wealth and spiritual wealth to meet the people’s growing needs for a better life, and to provide more high-quality ecological products to meet the people’s growing needs for a beautiful ecological environment. Realizing carbon neutrality in peak carbon dioxide emissions is helpful to promote the development of green and low-carbon cycle, effectively support the construction of modern economic system, promote the comprehensive green and low-carbon transformation of production mode and lifestyle, and continuously and effectively improve the quality of ecological environment, which has a high degree of unity and coordination with the main goal of building a beautiful China, and is the proper meaning of comprehensively promoting the modernization of harmonious coexistence between man and nature.

  Carbon neutrality in peak carbon dioxide emissions is an inherent requirement to promote high-quality development. High-quality development is in line with the new development concept, and adhering to high-quality development is the last word of the new era. To achieve the goal of "double carbon", we need to promote a series of major technological innovations and institutional changes, and enhance the driving force of innovation for development; The hard constraint of carbon emission required by the goal of "double carbon" is conducive to promoting the optimization of industrial spatial layout and the coordinated development between urban and rural areas, regions and industries, and enhancing the overall coordination of development; The green development concept contained in "Double Carbon" will also help China to better integrate into and lead the development trend of the world today. Therefore, achieving carbon neutrality in peak carbon dioxide emissions is both an important goal and an important starting point for high-quality development.

  Carbon neutrality in peak carbon dioxide emissions is an important guarantee for energy and ecological environment security. China’s energy structure is dominated by coal, and it still depends on imported oil and gas. On the one hand, coal mining and use are easy to damage the ecological environment, and then threaten the safety of the ecological environment; On the other hand, there are many uncertain factors in the external environment, which may adversely affect China’s oil and gas imports, thus affecting energy security. The promotion of "double carbon" work is conducive to reducing the dependence of economic and social development on fossil energy such as coal and oil and gas, thus improving the level of energy security and ecological environment security.

  Carbon neutrality in peak carbon dioxide emissions is an important measure to promote the construction of a community of human destiny. Achieving carbon neutrality in peak carbon dioxide emissions is an important part of building a community of human destiny and an important means to actively participate in global climate governance. China’s vigorous promotion of "double carbon" will bring huge green investment and green trade opportunities to all countries, support other countries to achieve low-carbon development and greenhouse gas emission reduction targets, promote the establishment of a fair and reasonable global climate governance system with win-win cooperation, and make significant contributions to global green sustainable development.

  Grasping the goal of "double carbon" with the concept of system

  The realization of carbon neutrality in peak carbon dioxide emissions is a broad and profound systematic economic and social change, which needs to be considered comprehensively with systematic concept and dialectical thinking, scientifically grasp the rhythm, and pay attention to the integrity, relevance and coordination of all work.

  The first is to achieve two-way force on the supply side and the demand side. To do a good job in economic work in the new era, we must persist in deepening supply-side structural reform and focus on expanding effective demand synergy. To actively and steadily promote carbon neutrality in peak carbon dioxide emissions, we not only need to accelerate the green and low-carbon transformation of industrial system, energy system and transportation system on the supply side, but also need to promote the creation of a huge green and low-carbon product and service market on the demand side, so as to better promote the development of supply in the direction of green and low-carbon, and achieve a high-level balance between supply and demand. At present, an important direction to expand domestic demand is to cultivate and develop green consumption, which is highly consistent with the requirements of "double carbon" work.

  The second is to achieve technological innovation and institutional innovation. In recent years, China’s green low-carbon technology has made breakthroughs in many fields, but there is still a big gap from the requirements of "double carbon" work. It is necessary to strengthen the core technology, "stuck neck" technology and key parts in the green low-carbon field. At the same time, it is necessary to further optimize the relevant institutional mechanisms through institutional innovation, create conditions to promote the transformation from "double control" of energy consumption to "double control" of total carbon emissions and intensity, and enhance the internal motivation of carbon reduction.

  The third is to realize two-wheel drive between the government and the market. Promoting carbon neutrality in peak carbon dioxide emissions is a typical process with positive economic externalities, which cannot be separated from the effective support of the government. Governments at all levels should play a better role, formulate action plans and make overall plans to do a good job in "double carbon" work. At the same time, we should give full play to the decisive role of the market in resource allocation, and constantly improve the efficiency of carbon reduction and save costs. We can consider introducing carbon emission reduction measures in taxation, finance, finance and trade, forming a green and low-carbon policy system, vigorously improving the national carbon trading market, and making greater use of market-oriented mechanisms to promote the "double carbon" work.

  The fourth is to achieve coordinated carbon reduction between regions. China has a vast territory, and there are great differences in economic development, technical level, industrial structure, resource endowment and functional orientation among regions. Different regions should actively explore carbon reduction paths suitable for their own regions, which can be achieved through collaborative optimization of industrial structure and energy structure, collaborative innovation of green and low-carbon technologies, "double-carbon" planning and coordinated docking of policies. At present, the Beijing-Tianjin-Hebei region, the Yangtze River Delta region, Chengdu-Chongqing region and other regions have carried out some beneficial explorations of regional coordinated carbon reduction, and then they need to continue to promote it in a larger scale throughout the country.

  The fifth is to achieve domestic and international mutual support. To promote the "double carbon" work, it is necessary to coordinate the two overall domestic and international situations, not only to make full use of the domestic market and resources, but also to actively use the favorable international conditions. First, on the basis of high-level scientific and technological self-reliance, learn from and absorb international advanced low-carbon technologies, and cooperate with relevant enterprises and institutions to carry out technological innovation and cultivate technical talents. Second, in the process of actively participating in and leading global climate governance, we will continuously enhance the international influence and competitiveness of China’s green and low-carbon industries. Third, accelerate the docking of rules and systems related to international climate governance, such as establishing an internationally influential carbon emission trading market and improving standards for carbon emission accounting, reporting and verification.

  Adhere to the bottom line thinking and promote the work of "double carbon"

  To actively and steadily promote carbon neutrality in peak carbon dioxide emissions, we must adhere to the principle of risk prevention, adhere to the bottom line thinking, make overall plans for development and safety, create preconditions for achieving the goal of "double carbon", and promote the work of "double carbon" step by step in a planned way, so as to truly become an important starting point for promoting high-quality development.

  First, scientifically control the "double carbon" work rhythm. Striving to achieve peak carbon dioxide emissions by 2030 and carbon neutrality by 2060 is a scientific strategic arrangement put forward by the CPC Central Committee after careful consideration. We must adhere to the overall deployment, classified policies, systematic promotion, and key breakthroughs. All regions, fields and industries should scientifically plan carbon reduction work according to their actual conditions. Areas with conditions can try first and explore first, while areas without conditions should strive to create conditions to ensure safe, orderly and safe carbon reduction.

  The second is to coordinate energy transformation and energy security. Building a clean, low-carbon, safe and efficient energy system is an inevitable requirement to achieve the goal of "double carbon". In recent years, China has made remarkable achievements in the field of new energy, but there are also a series of technical problems to be overcome. Energy transformation should promote the clean and efficient use of fossil energy, adhere to the principle of saving first, and at the same time, base on China’s energy resource endowment, adhere to the principle of first establishing and then breaking, and steadily advance, ensure that the gradual withdrawal of traditional energy is based on the safe and reliable substitution of new energy, and ensure the safety of energy supply.

  The third is to jointly promote carbon reduction, pollution reduction, greening and growth. Carbon reduction, focusing on reducing pollutant emissions from the source; Pollution reduction focuses on improving the quality of the ecological environment; Green expansion focuses on improving the diversity, stability and sustainability of ecosystems; Growth is mainly reflected in accelerating green transformation and development, promoting industrial restructuring, and supporting high-quality development with high-quality ecological environment. On the whole, they are intertwined and mutually reinforcing. We must adhere to the coordinated promotion of carbon reduction, pollution reduction, green expansion and growth, seek a dynamic balance among multiple goals, and incorporate it into the overall layout of ecological civilization construction and the overall economic and social development.

  The fourth is to encourage people to try first. It is a successful practice for China to promote reform by piloting first and then popularizing. Carbon emissions trading is gradually established after pilot promotion. At present, the national voluntary greenhouse gas emission reduction trading market has been officially launched, and the construction of pilot cities and parks in peak carbon dioxide emissions has also been implemented. In the future, more carbon reduction policies and measures will be introduced to carry out the "double carbon" work. We can encourage qualified areas to explore boldly, try first, and then gradually push away on the basis of summing up experience.

  (The author Zhang Youguo is a researcher at the New Era Socialism with Chinese characteristics Thought Research Center, the supreme leader of China Academy of Social Sciences, and the deputy director of the Institute of Quantitative and Technical Economics)

A civil contract dispute tripped two judges and lawyers to plead not guilty.

  A civil contract dispute case was ruled for retrial, which led to three criminal cases and tripped two judges. On April 30, 2019, Wang Chengzhong, the former president of the Third People’s Court of Liaoyuan Intermediate People’s Court of Jilin Province, was heard in the second instance of Tonghua Intermediate People’s Court.

  The Paper learned from the live broadcast of the trial that both the prosecution and the defense conducted cross-examination on the facts determined in the first instance judgment and the new evidence submitted in the second instance, and Wang Chengzhong’s defenders Xu Xin and Xiao Zhie defended him.

  At the trial site, Wang Chengzhong shed tears several times. As in the first trial, he insisted that he was not instructed by others, and there was nothing wrong with his judgment. He also said, "If I were allowed to make another judgment, I would still make this judgment. If I didn’t do it, Zhang Chengzhong and Li Chengzhong would still do it."

  After the trial lasted for 5 hours, the presiding judge announced an adjournment, and the next trial will be notified separately.

  The civil case of forest right dispute was retried, and the judge of second instance was sentenced to three years in prison for perverting the law.

  The Paper previously reported that the civil dispute that triggered the criminal case was triggered by the forest right of forest land.

  On November 12, 2015, Guo Yonggui, who lives in Liaoyuan, and Guo Changxing, who lives in Changchun, signed the Agreement on Forest Tenure Transfer, which stipulated that Guo Yonggui would transfer all his 1150 mu forest tenure, but did not stipulate the price. The agreement was signed by Li Xiaoyan, Guo Yonggui’s agent, and Guo Changxing.

  On the same day, Li Xiaoyan and Li Guohui, the third person authorized by Guo Changxing, signed a transfer agreement, stipulating that the transfer price was 6 million yuan. The next day, with the approval of Liaodong Forestry Bureau, the property right of the forest land involved was changed from Guo Yonggui to Guo Changxing’s name, and the transfer price in the agreement for filing was 600,000 yuan.

  These three agreements with different prices laid the groundwork for the dispute between the two sides.

  In December 2016, Guo Yonggui sued Guo Changxing, requesting that he be ordered to repay 5.42 million yuan (including 580,000 yuan transferred by Guo Changxing) for the transfer of forest rights. Guo Changxing believes that there is no buying and selling relationship between the two parties, but only an entrusted transfer relationship; If the sale is confirmed, the transfer price shall be 600,000 yuan filed by Forestry Bureau.

  The dongliao county court found in the first instance that the relationship between the buyer and the seller was established, and sentenced the defendant Guo Changxing to pay the plaintiff Guo Yonggui 5.42 million yuan for the transfer of forest rights and forest land. Because he refused to accept the judgment of the first instance, Guo Changxing appealed to Liaoyuan Intermediate People’s Court, and the case was assigned to Wang Chengzhong, the former president of the Third People’s Court.

  On June 26, 2017, Liaoyuan Intermediate People’s Court made a final judgment, dismissed the appeal and upheld the original judgment. The judgment of the second instance held that the price of the 600,000 transfer agreement filed with the Forestry Bureau was obviously inconsistent with the actual value, which was falsely issued by both parties to circumvent the law and was an invalid agreement.

  However, the final review did not end the case.

  In September 2017, the Judicial Committee of Liaoyuan Intermediate People’s Court held that the second-instance judgment of the case was indeed wrong and made a ruling on retrial of the case. One day later, Wang Chengzhong was criminally detained on suspicion of perverting the law in civil cases. The public prosecutor accused Wang Chengzhong of "deliberately refusing to accept the evidence that should be accepted and not investigating the facts that should be investigated and verified", and the final judgment made caused great economic losses to the appellant.

  On February 9, 2018, the Xi ‘an District Court of Liaoyuan City made a first-instance judgment, and found that Wang Chengzhong was guilty of civil defamation and sentenced to three years in prison. Wang Chengzhong refused to accept the verdict and appealed. On November 22, the Higher People’s Court of Jilin Province made a decision to designate the case to Tonghua Intermediate People’s Court for trial in accordance with the criminal second instance procedure.

  Four focuses of the second trial

  In the trial of the second instance held on April 30th, both the prosecution and the defense conducted cross-examination on the facts ascertained in the judgment of the first instance and the new evidence submitted in the second instance. The Paper sorted out the four focuses of the second trial of the case according to the live broadcast of the trial.

  1. "Inspiring" and "Greeting"

  The prosecutor of the first instance once accused Li Xiaoyan’s wife and police officer Jin Baohua of Liaoyuan Intermediate People’s Court of asking Wang Chengzhong first, and then transferred the case to Wang Chengzhong after operation. The judgment of the first instance found that Wang Chengzhong "hinted" that two colleagues should take care of Guo Yonggui during the collegiate bench, and the fact was established.

  At the second trial, Wang Chengzhong argued in court that the case was originally distributed to Zhao Yanxia, a judge of the Fourth People’s Court, through the division system, and was later redistributed to him because of the disharmony between Zhao Yanxia and Jin Baoyan, then vice president of Liaoyuan Intermediate People’s Court. Wang Chengzhong said that because he knew that the case involved hospital leaders, he reported to Li Ping, the leader of the competent hospital, three times during the handling of the case and formed four written reports.

  According to Southern Weekend, a total of five people from the filing court, the trial management office and the Fourth People’s Court of Liaoyuan Intermediate People’s Court gave testimony to explain the case transfer process, without mentioning Wang Chengzhong’s participation, and the testimony was cross-examined by the defendant and the defender in court, but the first-instance judgment was not recognized.

  Defender Xu Xin pointed out that Wang Chengzhong had never met Li Xiaoyan and Jin Baohua after taking over the case, nor had he accepted a dinner party. Xu Xin believed that "asking for help" should be a two-way behavior. At present, there is no evidence to prove that he accepted the request, and the statement that "Wang Chengzhong was instructed by Jin Baohua" in the indictment was only reflected in the judgment of first instance as "influenced by Jin Baohua".

  The first-instance judgment found that Wang Chengzhong admitted that he had informed Wang Yiyuan and Wang Tao of the background of the case. The testimony of two colleagues said that it must have been greeted by the top, and Wang Chengzhong "reminded us" to take care of "the family of Dean Jin".

  Defender Xiao Zhie believes that Wang Chengzhong told Wang Tao and Wang Yiyuan the background of the case, which may be a request for "care" or a reminder of risks. The judicial interpretation of the Supreme Court on the Criminal Procedure Law stipulates that the speculative, critical and inferential testimony of witnesses shall not be used as evidence.

  2. repentance

  At the trial of the first instance, the public prosecutor showed the court a handwritten repentance book by Wang Chengzhong. In the repentance book, Wang Chengzhong said that due to Jin Baoyan and Jin Baohua’s intercession, they tried the case in a preconceived and tendentious way and wrongly identified the facts, thus maintaining the judgment of the first instance and leading to the occurrence of wrong cases.

  In the court of second instance, Wang Chengzhong said that the content of the repentance book was untrue, "it was written under the instructions of the relevant leaders." Defender Xu Xin said that he found that on September 3, 2017, investigators took Wang Chengzhong away from the interrogation room when they asked him to write a repentance book with paper and pen, and also explicitly said "write again in another place". Xu Xin believes that this repentance should be excluded as illegal evidence.

  In this regard, the second-instance court prosecutor said that there is no evidence that the repentance book was not written by Wang Chengzhong voluntarily, and the content is true and the source is legal.

  3. "buying and selling" vs "selling"

  In the court of second instance, Wang Chengzhong insisted that the civil ruling he made on June 26, 2017 was completely legal and objective.

  The prosecutor in court said that Wang Chengzhong mistakenly identified the entrusted transfer relationship between Guo Changxing and Guo Yonggui as a buying and selling relationship. At the trial of the first instance, the public prosecution agency presented the criminal file of Li Xiaoyan’s alleged fraud case. The public prosecutor believes that the signing of the 6 million yuan contract was made in order to deceive Li Xiaoyan’s creditors, not what Guo Changxing really meant, which can confirm Li Xiaoyan’s fraud.

  According to the trial video of Li Xiaoyan’s alleged fraud case released by China Trial Network, Li Xiaoyan was accused of defrauding others’ property by using fictional facts for the purpose of illegal possession, which was suspected of fraud. The prosecution believes that Li Xiaoyan owed Guo Changxing 1.3 million yuan since 2010. After signing the forest land transfer agreement with Guo Changxing in 2015, the price and time were not clearly agreed. In 2016, Li Xiaoyan sued Guo Changxing with a forest land transfer agreement with a price of 6 million yuan signed on behalf of Guo Changxing, and both judgments won, resulting in the freezing of Guo Changxing’s stock account and agricultural bank card.

  Defender Xiao Zhie believes that Wang Chengzhong, as a civil judge, has no obligation to obtain evidence ex officio. Xu Xin believes that Wang Chengzhong can only be responsible for the facts and evidence of the case he tried, and cannot be responsible for the facts and evidence outside the case. "What’s more, the facts of civil cases involve fraud by a third party in civil cases."

  4. Yin-Yang contract

  Regarding the basis for accepting the 6 million contract, Wang Chengzhong responded that at the second trial, Guo Changxing, as the appellant, had no other evidence except providing an evaluation report, and no one applied to the court for appraisal, but entrusted it by himself. Wang Chengzhong said that the result of the appraisal at that time was nearly 2 million yuan, much higher than the price of 600,000 yuan. "Guo Changxing himself thinks that it is more than 600,000 yuan, so it is obviously unreasonable for the court to accept 600,000 yuan."

  In addition, Guo Yonggui said in the first trial of the forest right case that the 600,000 yuan agreement was signed for tax avoidance, and admitted in the second trial that he did not pay taxes at the time of transfer. Wang Chengzhong believes that the 600,000-yuan agreement is issued in a virtual way to circumvent the law and is an invalid agreement.

  The defender submitted new evidence at the second trial, saying that the handwriting appraisal of Liaoyuan Public Security Bureau proved that Guo Changxing’s signature in the three agreements mentioned above was not made by himself. Xu Xin believes that handwriting identification can prove that the 600,000 yuan agreement is false, and Wang Chengzhong’s choice not to accept the letter is correct.

  The prosecutor in court believes that the evidence has nothing to do with the case.

  After the trial lasted for 5 hours, the presiding judge announced an adjournment, and the next trial will be notified separately.

  Franco-prussian station:

  The Paper noted that in civil trials, a judge’s misjudgment is not necessarily a miscarriage of justice. According to the "Provisions of the Supreme People’s Procuratorate on the Standards for Filing Cases of Dereliction of Duty and Infringement Crimes", there are six types of cases in which civil and administrative crimes of perverting the law should be filed:

  1. There are three main types to see the results of perverting the law:

  (1) the parties suicide and other consequences.

  (2) causing great personal economic losses.

  (3) significant economic losses of legal persons and other organizations (all of which have specific amount requirements).

  2. There are three main types of perverting the law:

  (4) Forge or alter materials and evidence, and create a false case.

  (5) colluding with the parties to create perjury, destroying evidence or tampering with court transcripts.

  ⑥ Admitting evidence for selfish reasons, knowing that it is forged or altered, or deliberately refusing to accept evidence that should be accepted, or deliberately violating legal procedures, or deliberately applying the law wrongly.