1905 movie network news　A few days ago, the "Asian Chaplin Filmmaker Achievement Award" was held at an award ceremony, and an international action superstar who was famous at home and abroad for his "Ip Man" series won the award. Previously, filmmakers such as,, and have also won this award.

Donnie Yen said at the award ceremony: "Chaplin is a role model for filmmakers, especially for directors and actors of action movies. I am honored to be recognized by this award, and I also use this award to spur myself to continue to explore and try in the film in the future and shoot more and better works. "

Film achievements are recognized. Donnie Yen "spurs himself with awards"

The Chaplin Award was established in 1972, named after a comedian. It is awarded every year to a filmmaker who has made long-term contributions to the film art on a global scale and has great influence. As the winner of this award, Donnie Yen also expressed his reverence for Chaplin after winning the award. He said: "Charlie Chaplin is a real master in the history of film, and he has inspired every actor, filmmaker and artist all over the world. He is a role model for filmmakers, especially for directors and actors of action movies. " He also said modestly, "I am honored to be recognized by this award, and I will use this award to spur myself to continue to explore and try in the film in the future and shoot more and better works."

Donnie Yen’s action movies are well received at home and abroad. Whether as an actor or as an action director, Donnie Yen has proved his strength in action movies. "Ip Man" series let more people see China Kung Fu, which was directed by Donnie Yen and acted as producer and action designer. In 2021, it won the box office champion of Chinese action crime movies.

The new film creates a new world of martial arts, attracting mainstream foreign media to report first

Recently, Donnie Yen has been the general director, starring and producer. At present, the film has been reported by three foreign mainstream media. Donnie Yen said that in order to present a better action scene, the "Zhenjiaban" was also dispatched by all staff. He has worked with Zhang Yimou in many martial arts films. He thinks that in recent years, because of the addition of too many special effects, the martial arts characters on the screen have gradually lost their sense of reality. After shooting different action films at home and abroad, he shoots martial arts themes. He thinks it is time to find a source and sense of reality. "If you ask me what style this action will be, I will say it’s Donnie Yen style. I want to use real martial arts moves to let the audience feel the sense of power in the role fighting through the pictures of the movie, which will produce the shock of the pictures." Donnie Yen revealed that "The Legend of Dragon in Qiao Feng" is already in the post-production, and he will try his best to make action sense in terms of special effects, hoping to present a more realistic martial arts world and Qiao Feng with Donnie Yen characteristics to the audience.

　　Guiyang Net Jiaxiu News "It must be finished today." "All the goods are put on the shelves and then get off work." "Wait a minute, there will be another car arriving at 12 o’clock, and then leave after the goods are sorted out." … …

　　At 22: 00 on September 3, in the Happy Community Store of Huimin Fresh Supermarket in Wudang District, the clerks wearing yellow work uniforms were collecting the residual vegetable leaves on the shelves, ready to replenish the fresh materials received at 21: 00.

　　At first glance, the shop assistants were a little tired on their faces, but everyone was full of energy. While tidying up the shelves, they cheered each other up.

　　"Today, the store has been busy since the early hours of the morning, and it keeps unloading goods and putting them on shelves, turning like a top. Everyone is a little tired physically, but we all feel tired and happy. It is a very meaningful thing to serve the masses during the epidemic." Yangyang, manager of Happy Community Store of Huimin Fresh Supermarket, said.

　　Looking back on September 3rd, the Happy Community Store of Huimin Fresh Supermarket can be described as a "replenishment day".

　　At 2: 40 in the morning, the Xinzhuang Happiness Community where the supermarket is located is quiet, and all households are asleep, but the lights of the supermarket are still bright. A truck full of vegetables, fruits and other materials quietly came at the back door of the supermarket, and Yangyang and the clerk ordered the goods and put them on the shelves.

　　"When the epidemic strikes suddenly, the stocking volume of the supermarket should also keep up. We will prepare enough materials overnight so that residents in the community can buy and eat after dawn." Yangyang said.

　　At 6 o’clock in the morning, Yangyang, who had slept less than 2 hours, and some shop assistants appeared in the supermarket again, and began to make preparations for opening the supermarket, such as cleaning the storefront and sorting the shelves.

　　"At 8 o’clock, the supermarket opened on time. At that time, the residents outside the door had already lined up for a long time. Everyone had the psychology of hoarding goods. Not long after the morning, the shelves were empty, and we quickly replenished them." Yangyang said.

　　Grain and oil are supplemented at 9: 00, vegetables at 14: 00, vegetables at 16: 00, vegetables at 21: 00 and grain and oil at 24: 00 … … In addition to stocking shelves in the early hours of the morning, on September 3, the supermarket replenished goods for five times, with a total cargo volume of 6 to 7 tons, and the cargo volume of 6 to 7 tons was about 6 times that of 1 to 1.5 tons a day in the normal period of the supermarket.

　　"In this special period of the epidemic, the purchase volume far exceeds the normal period, but the supermarket materials are still in an adequate state. Therefore, we have been persuading residents today to buy food rationally and not to hoard too much goods, otherwise it will waste money and waste food if they can’t finish eating. " Yangyang said.

　　At 24: 00, after the co-operation of the shop assistants, the fresh products in the supermarket were enriched again, including three kinds of white, pepper, yam, sweet potato and onion … … More than 20 kinds of vegetables are available on the shelves, the grain and oil areas are also full of rice bags and cooking oil, and the empty milk shelves in the refrigerator are filled with all kinds of milk yogurt again.

　　"Now is a special period of the epidemic. In order to better serve the residents, we put the goods on the shelves in advance, so that we can receive shoppers faster the next day." Yangyang said. (Guiyang Daily Rong Media Reporter Song Ziyue)

　　From the heroic police elite in the first film "Chill" to the anti-hawk who can’t distinguish good from evil in "Chill 2", Tony Leung Ka Fai has contributed a textbook-like acting skill to the movie fans. Outside the camera, all the reporters who interviewed him said that when interviewing Tony Leung Ka Fai, they should be extremely energetic, because he is talkative and humorous, and you will be taken away by him if you are not careful, whether it is the story in the movies or the jokes thrown out casually. Everyone who comes into contact with Tony Leung Ka Fai will be impressed by him.

　　The King of Thousand Faces on "The Self-cultivation of the Film Emperor"

　　Tony Leung Ka Fai has always been recognized as the spokesman of China acting school. The Golden Elephant, Golden Horse and Golden Horse, won the award in the 1980s and 1990s, and in the 00s and 10th of this century, he connected the whole film history of China with several trophies and countless roles. And all this is inseparable from his tempering of acting skills. When the reporter mentioned the past when he wrote a 100,000-word character biography for the role of acting, he smiled and shook his head: "Not every time! Isn’t it exhausting to write so much every time? " However, he also mentioned that he would study every role of himself carefully, and this time, the role of Li Wenbin was no exception. In his eyes, Li Wenbin’s personality is too strong-willed, and there is no wife role in both films. Either death or divorce will definitely affect his personality. So when Aarif Lee took him back for investigation, the head of ICAC came out and laughed: "I’m sorry to invite you so late, did you disturb your family?" Tony Leung Ka Fai said: "When I heard this sentence, my anger suddenly rose. I said to myself, you son of a bitch clearly knew that I was the only one in my family, and you said that you did not disturb your family. This made it clear that you were entertaining me! So I didn’t hear what Aarif Lee said at that time, just stared at the actor who played the boss. "

　　After devoting himself wholeheartedly to the role, meeting the director’s requirements is what he thinks is qualified. Whether it is successful or not should be handed over to the audience: "For example, in" Chill 2 ",in my eyes, all Li Wenbin’s actions are in line with his own heart, and whether he is right or evil is up to the audience to judge." It is precisely because of this that he wants the audience to remember each character instead of himself: "If the audience sees me and shouts my role instead of my name, I will be very excited." When the reporter reported to him the big D, Ren Yinjiu … … When waiting for his name, he was particularly happy: "It’s not Huang Yaoshi, great, don’t sing" Flying Swallows "anymore!"

　　"I hope mainland films can learn from Hong Kong’s film experience and attract new people."

　　When interviewing two directors in Lok Man Leung and Kim-ching Luk, they specifically mentioned one point. Tony Leung Ka Fai specially asked them: "Can my son send me a pair of glasses?" Then Tony Leung Ka Fai explained that this can strengthen the interaction between father and son, and also strengthen the process of Li Wenbin’s role change. The two directors listened to his advice, so in the movie, this pair of glasses also became an important prop: at first, he wore a pair of glasses with frames, and later he changed into rimless glasses given to him by Eddie Peng Yuyan. When he officially "jumped back" in court, he took off his glasses and wiped them slowly, symbolizing that he had changed from being disciplined to reckless. And Eddie Peng Yuyan is especially grateful to "Jiahui daddy" for his help: "He also added the scene of father and son parting. At that time, he gave me a very fatherly look, and I was immediately moved. There is no need to act at all, and the feeling between father and son comes out. "

　　Yang Shining is also very grateful to Tony Leung Ka Fai for his help. According to him, the scene of supermarket confrontation in the second half of the movie was also added at the suggestion of Tony Leung Ka Fai, and the opposite scene with no lines and full eye contact became the most tearful place in the whole movie. Tony Leung Ka Fai showed a sense of responsibility for the film as to why he cared so much for these young actors: "I personally experienced the golden age of Hong Kong film, but it has passed. I hope that mainland films can learn from the experience and lessons of Hong Kong films, because we have not trained the second echelon well, and only a few directors and actors come and go. So for these young actors, we should love them and help them at the same time, so that China’s films will be more powerful! "

　　Not only the best actor, but also the actor.

　　Tony Leung Ka Fai in the movie, whether it’s comedy or drama, whether it’s decent or villain, is like a duck to water, while Tony Leung Ka Fai outside the camera is an old friend who is cheerful, talkative and humorous. In Jin Yong’s novels, he played Huang Yaoshi in ashes of time and Dongcheng Xijiu, but in real life, he was Zhou Botong.

　　Many people are deeply impressed by his enthusiasm. Eddie Peng Yuyan, the "pro-son", said: "He is like an assistant director at the scene. He does everything by himself, whether it is lighting or audience sitting. When he sees someone who is too busy, he will help him. With him, everyone’s efficiency is particularly high." Yang Caini, on the other hand, personally felt his gentlemanly demeanor: "We girls often wear high heels when filming, and we stand for a long time, but we don’t feel it when acting. After the performance, we find that our legs are paralyzed. Brother Hui often reminds me and pushes a chair to let me sit quietly. Many times he takes care of the people on the scene in this way. "

　　When doing these things, he will be very happy, and in interviews, he often picks Ye Fei flowers and makes jokes. When a reporter said that he was particularly handsome in a suit, he accepted it all: "Of course, who made me in such a good shape?" When the reporter talked about the verbal battle scene of "Chill 2", he solemnly apologized to Aaron Kwok: "I hit you on the head, I’m sorry, I’ll be more involved and hit harder next time!" When I mentioned the years when I couldn’t act for a long time, the reporter complained for him, but he laughed himself: "Where is the hard work of setting up a stall?" At that time, the stamps printed on the things I sold were all designed by myself and carved little by little. Passers-by often recognize me and buy my things to make a lot of money! Moreover, I also knew many neighborhoods at that time. Later, I started acting, and many of them were imitating them, so I played so well! " Every time I see a reporter being teased by him, he laughs with a special sense of accomplishment. This unparalleled affinity makes everyone who comes into contact with him feel like a spring breeze, which is why some people conclude that every dictionary should have a photo of Tony Leung Ka Fai next to the word "charm".

A few days ago, 12 departments including the Ministry of Commerce, the National Development and Reform Commission, the Ministry of Education and the Ministry of Industry and Information Technology jointly issued the Guiding Opinions on Accelerating the Digital Empowerment of Life Services (hereinafter referred to as the Opinions) to promote the integration of the digital economy and the real economy, promote the high-quality development of the life service industry through digital empowerment, and help form a strong domestic market.

The relevant person in charge of the Ministry of Commerce said that it will promote the digital transformation and upgrading of the life service industry, achieve high-quality development, give play to the important role of the life service industry in promoting consumption, benefiting people’s livelihood and stabilizing employment, and better serve and build a new development pattern.

Put forward 19 specific tasks and initiatives

According to the relevant person in charge of the Department of Service and Trade of the Ministry of Commerce, in recent years, with the wide application of a new generation of information technology represented by big data, cloud computing, blockchain, etc., new formats and new models of life service industry are constantly emerging, and the trend of digital transformation and upgrading is obvious. At the same time, there are still some problems and shortcomings in the digital development of life services, such as the uneven level of digital development between industries, regions and upstream and downstream of the industrial chain, and the insufficient support of technology and talent elements for digital transformation and upgrading. To this end, the Opinions put forward 19 specific tasks and measures around five aspects: enriching the digital application scenarios of life services, filling the shortcomings of digital development of life services, and stimulating the kinetic energy of digital development of life services.

In upgrading the digitalization level of business services, we will guide traditional life service enterprises such as catering, retail, accommodation, housekeeping, washing and dyeing, home appliance maintenance, portrait photography, etc. to carry out digitalization and intelligent upgrading, and use information technology to enhance market analysis and customer acquisition capabilities; In strengthening the application of big data in the field of transportation, we will promote the digital and intelligent transformation and upgrading of transportation infrastructure and accelerate the construction of smart railways, smart highways, smart ports, smart waterways and smart civil aviation; In strengthening the construction of digital infrastructure for living services, improve the urban-rural integrated warehousing and distribution system, and support the laying and layout of intelligent logistics facilities such as three-dimensional warehouses, sorting robots, unmanned vehicles, drones, and containers; In improving digital applications and services for the elderly and the disabled, we will promote the aging transformation and information barrier-free construction of mobile phones, smart TVs and intelligent rehabilitation AIDS, and develop intelligent terminal products suitable for the elderly and the disabled.

Constructing the "Digital+Life Service" Ecological System

According to the Opinions, by 2025, the "digital+life service" ecosystem will be initially established, and a number of mature digital application results will be formed. New formats and new models will flourish, and the level of digitalization, networking and intelligence of life services will be further improved. By 2030, the digital infrastructure of life service will be deeply integrated into residents’ lives, and the digital application scenarios will be more abundant, and the digitalization of life service will be basically realized, forming an intelligent, accurate, fair, inclusive and mature life service system.

According to the person in charge of the Department of Service and Trade of the Ministry of Commerce, highlighting innovation-driven, focusing on people’s livelihood and well-being, and making efforts to fill shortcomings are the main features of the Opinions. "By building a digital empowerment center for life services and cultivating a digital platform for life services, we will provide digital scene support for the transformation and upgrading of traditional life service enterprises." The person in charge said for example.

Hong Yong, an associate researcher at the Institute of E-commerce of the Institute of International Trade and Economic Cooperation of the Ministry of Commerce, said in an interview with this reporter that in recent years, digital technology has developed rapidly and has been increasingly integrated into the whole process of economic and social development, and the penetration and integration of digital technology and service industry in various fields has been deepening, making digital industrialization and industrial digitalization more broad. From the specific content, the Opinions promotes the transformation and upgrading of the life service industry through a series of digital empowerment measures, and builds a "digital+life service" ecosystem, which helps to optimize the supply structure of the service industry, achieve faster response and better service, and enhance the life service experience of ordinary people.

"Whether it is to organize the national online New Year Festival and the digital life service consumption season by digital means, or to promote the timely release of real-time information such as weather warning, road traffic and tourist reception in cultural and tourist places, the measures in the Opinions all reflect strong pertinence and operability. Its focus is on promoting the integration and development of the digital economy and the real economy, so that digital achievements can better benefit residents’ lives. " Hong Yong said.

Promote the coordinated development of online and offline consumption

Efforts to break down the institutional and institutional obstacles that restrict the digital transformation and development of life services, and support the development of new technologies, new formats and new models of digital life services are conducive to maximizing market vitality. In the eyes of the industry, the implementation of the Opinions will help to continuously optimize the allocation of resources, cultivate and expand business entities, and promote the coordinated development of online and offline consumption and different consumption formats.

Shu Yuting, spokesperson of the Ministry of Commerce, said that the Ministry of Commerce, the National Development and Reform Commission and the Ministry of Industry and Information Technology will take the lead in establishing an inter-departmental working mechanism, coordinate and promote the digitalization of life services, solve problems in the process of policy implementation, sum up experiences and practices in a timely manner and promote them nationwide. Focusing on key areas such as business services, transportation, cultural tourism, education, medical care and health, we will strengthen the application of digital technology, digital financial support and the training of digital professionals, establish a digital standard system for life services, cultivate key enterprises, strengthen the promotion of high-quality brands, and play a leading role in demonstration. Promote the digital transformation of traditional life service enterprises, encourage qualified places to build digital characteristic blocks of life service, create a number of dynamic blocks such as boutique streets, creative parks and urban living rooms, and build a new platform for service consumption.

"Accelerating the digital empowerment of life services is conducive to promoting enterprises to reduce costs and increase efficiency, optimize service quality, expand service scope, provide useful, affordable and well-used services for the people, and better meet the people’s growing needs for a better life." Shu Yuting said. (Reporter Wang Junling)

　　On August 25th, local time, the latest data released by the American Conference Board showed that the American consumer confidence index continued to decline in August, from 91.7 in July to 84.8, a six-year low. Economists believe that consumers are increasingly worried about the economic prospects and personal financial situation of the United States, which has poured cold water on those views that the American economy can achieve a sustainable recovery.

Reuters reported that the US consumer confidence index hit a six-year low, highlighting concerns about economic recovery.

　　Consumer pessimism is on the rise

　　According to the report of the American Conference Board, the consumer confidence index of the United States reported 84.8 in August, which declined for two consecutive months, not only lower than the market expectation of 93, but even lower than the 85.7 when the epidemic raged in April, setting the lowest level since 2014. In July, the consumer confidence index dropped from 92.6 to 91.7.

　　At the same time, the consumer status index in August fell from 95.9 in July to 84.2, and the consumer expectation index fell from 88.9 in July to 85.2.

　　The report shows that consumers are pessimistic about the short-term prospects. In fact, some respondents believe that it is unlikely to make large purchases in the short term. It is estimated that the proportion of people buying large household appliances will drop to 44.8%, the lowest since 2015, and the proportion of people planning to buy cars will drop to 9.7%.

　　In addition, the proportion of consumers whose income is expected to increase decreased from 14.8% in July to 12.7% in August, and the proportion of consumers whose income is expected to decrease increased from 15.8% in July to 16.6% in August. The proportion of consumers who think it is difficult to get job opportunities rose from 20.1% in July to 25.2% in August.

　　For a series of pessimistic data, Lynn Franco, senior director of economic indicators of the American Economic Conference Board, said: "Consumer spending has rebounded in recent months, but consumers’ concerns about the US economic prospects and their own financial situation have intensified, which may lead to a cooling of spending in the next few months.

The consumer confidence index (black line) of the American Conference Board fell sharply after the outbreak, and it reported 84.8 in August, which has been falling for two consecutive months.

　　"Poured cold water on the idea of sustainable recovery"

　　According to Reuters’s analysis, the American Conference Board reported that the consumer confidence index had fallen for two consecutive months, which cast a shadow over the new housing sales data released on the same day and reached a new high in the past 14 years.

　　According to the latest data released by the U.S. Department of Commerce on August 25th, the sales of new homes in the United States increased by 13.9% in July this year, reaching 901,000 households, significantly exceeding the market expectation of 785,000 households, hitting a new high since December 2006. In June, the total sales of new homes in the United States increased from 776,000 to 791,000.

　　It should be pointed out that the performance of new home sales data in the United States rising for several months in a row is somewhat abnormal from the economic fundamentals. Analysts pointed out that this is inseparable from the Federal Reserve’s quantitative easing policy, because the low interest rate environment has stimulated the demand for American housing.

　　According to the data of Freddie Mac, a mortgage financing institution, the interest rate of 30-year fixed mortgage is currently 2.99% on average, which is close to the level in the early 1970s. Lawrence Yun, chief economist of the American Association of Realtors, pointed out: "The record low mortgage interest rate is bringing more buyers into the market."

　　"Today’s data tells us that although some lucky workers can buy new houses, millions of people can’t afford the necessities and rent, especially after the federal government cancels the extra unemployment allowance of $600 a week." Chris Rupki, chief economist of Mitsubishi UFJ Financial Group in new york, said, "Consumers are in the most worrying period in a year, which has poured cold water on the idea of sustainable economic recovery."

Bloomberg said that the COVID-19 epidemic dragged down American consumer confidence to a six-year low.

　　Weak consumption drags down economic recovery.

　　According to a survey released by the Federal Reserve Bank of new york, Americans have become more pessimistic in July after the prospect of the labor market improved for two consecutive months. According to the survey, consumers believe that the average possibility of losing their jobs in the next year will rise from 15% in June to 16% in July, which is higher than the average level of 14.3% in 2019.

　　As the American people are struggling to cope with the high unemployment rate, the difficult delivery of the new round of rescue plan and the uncertainty brought by the US election, it is normal for them not to dare to spend money, and consumer confidence will inevitably be affected. In particular, the stalemate between the two parties in Congress on the new round of bailout bill has had an impact on the US retail market.

　　After the expiration of the first round of rescue measures, although various localities have begun to issue "scaled-down" additional unemployment benefits in accordance with President Trump’s executive order on August 8, as the weekly subsidy amount has been reduced to $300, economists estimate that this will reduce the retail sales in August by about $50 billion, and at the same time, it will be the main driving force for the US economy — — Consumer spending forms a constraint.

　　Some economists have previously written to American policymakers, calling for automatic payment of stimulus subsidies based on specific economic indicators such as unemployment rate until there is sufficient evidence that the economy is recovering. "In the first round of economic shock, direct cash distribution was life-saving money to help many people survive the difficulties for several weeks." These economists wrote, "Even after enterprises start to resume work and employment begins to recover, there will still be obvious economic follow-up effects. If people have no money to spend, demand will continue to be sluggish."

　　Personal consumption expenditure accounts for about 70% of the U.S. economy, which is the main engine driving the U.S. economic growth and the key pillar to maintain market confidence. Economists generally believe that it is difficult for American consumer spending to return to normal levels in the short term, considering that a large number of Americans have exhausted their income and lack confidence in health and safety. In this case, as Federal Reserve Chairman Powell pointed out earlier, it is impossible for the US economy to fully recover until the public is convinced that the epidemic is under control.

　　"With the weakening of consumer confidence, stagnant employment growth and the reduction of federal unemployment benefits, there may be a period of weak economic activity without more support measures." James Knightley, chief international economist of ING, said, "This strengthens our view that a V-shaped recovery will not happen, and the US economy is unlikely to recover all the lost economic output before mid-2022." (CCTV reporter Gu Xiang Yin Yue)

Jietu X95Length, width and heightThey are 4875 mm, 1925 mm and 1780 mm respectively, and the wheelbase is 2855 mm, which makes it a typical medium-sized SUV.

As a model of Chery Automobile, Jietu X95 not only has satisfactory performance in body size, but also is equipped with two different engines. One of them is a 1.5-liter turbocharged engine and the other is a 1.6-liter turbocharged engine. This configuration not only meets the diverse needs of consumers, but also provides strong power support for vehicles.

In the interior, Jietu X95 continues the design style of Jietu X90, with black as the main color, and Gao Fancha stitching and more matte chrome trim strips are added to embellish the details, creating a luxurious and fashionable atmosphere. The interior is equipped with a three-spoke multifunctional flat-bottomed steering wheel and three large screens, and the basic operations will be completed by touch. In addition, the car is also equipped with a brand-new electronic gear handle, which improves the driver’s operating experience.

In a word, with its spacious body size, powerful power system and luxurious interior design, Jetway X95 provides consumers with an excellent driving experience.

Special feature of 1905 film network Recently, topics related to "network literature" have attracted much attention online and offline, and discussions have continued.

　

In the film and television drama projects that have been launched one after another and officially announced, there are not a few works adapted from online texts, from Hao Yi Hang, Long Song Hang to Qing Hairpin Hang, which is now making a lot of noise because of the dispute over the position, each of them has its own heat and has not been reflected first;Tang Jiasan, the author of "Great God", proposed that China’s online literature should be done."Influential China IP"At the same time, a group of authors are launching a "copyright defense war" on the platform in a collective way.

　

Differences and disputes, warming and development. When China’s online literature has been defined as one of the "four major cultural phenomena in the world", it is necessary for us to talk about this increasingly mainstream "cultural afterwave".

　

18 million people’s "competing in the same field"

A set of data was disclosed in the 2019 Report on the Development of Online Literature. At that time, the number of online literature creators in China had reached 17.55 million, with a total of 24.42 million works.According to the latest statistics of the industry giant Yuewen Group, in the first quarter of 2020 alone, there were 330,000 new net authors, an increase of 129% from the previous month, and the number of new works exceeded 520,000.

　

Undoubtedly, after nearly 20 years of development, online literature has formed a huge and dynamic content creation ecology, which has become an important engine of China’s cultural industry.

　

Among the authors we interviewed, Shanshui was the first one who came into contact with online literature. In 2001, when he was still in college, he began to understand this field for the first time by reading: "Compared with traditional literary works, it is closer to the tastes of ordinary readers. No matter the character setting or the storyline, it has the characteristics of popular reading. "

　

After accumulating a lot of reading, Shanshui signed a contract with qidian around 2006 and really became a net writer. This has almost become a "prescribed action" for all creators — — The authors, Hemerocallis Hemerocallis and koi fish Jr. (a pseudonym), are currently the contracted authors of Jinjiang Literature City Platform.At first, everyone was here to "catch up" with the works of the Great God in their hearts. Gradually, the strong interactivity and freedom of online literature stimulated their desire to share.

　

"At first, I hoped that what I wanted to express could be seen and loved by others. At present, my interest has been combined with reality and brought me income as a career." Koi fish Jr. said.

　

Although there may be differences in details, it is the mainstream business model adopted by every online literature platform to start business cooperation with creators through signing contracts. The author writes the outline and the opening submission to the platform editor, and after approval, he can sign a contract to update it on the website. After the publication of a new article, you can start the charging mode (also known as VIP entry) when you achieve the specified results. At this stage, every time readers read the content of a chapter, the author can get a certain subscription income. The more paying readers, the more substantial the income.

We have learned about the sharing method of some platforms. Jinjiang Literature City and the author split the accounts 50-50, and the websites under Reading Wen also choose to share the income of paid subscriptions with the author, but the specific breakdown is the net income after deducting costs (including but not limited to channels and operating expenses). In addition, authors who update daily or have outstanding achievements can get some extra rewards from the platform.

　

"Within three days after entering the VIP, there will be an opportunity to push the readers of the whole network, also called’ upper clip’. On the clip, the works will be sorted according to the income. " Koi fish Jr. introduced to us, "After that, we will expose and publicize the whole process according to the good or bad results, and go to various lists on the platform."

　

Day lily demon flower basically recognizes this operation mode of Jinjiang Literature City:"Every list is still fair. With exposure and traffic, readers will naturally come to see it, and the list with more people will be better."

For new authors, the platform plays a more prominent role."The core is that the platform can bring readers and traffic to the author, which can be said to be a foundation for online literature creation."Shanshui said, "If it is an excellent work, the editor will not be stingy with the resources of the website to promote your development. We have seen that many authors can’ seal a god’ and are inseparable from the resource help of the platform. "

　

The "2019 China Online Literature Writers’ Influence List" shows that the trend of younger online writers has become the norm. Among the new male frequency writers, the "post-90 s" authors account for over 45%; A large number of new people have also emerged in the female frequency network market.

　

The author’s rapid iteration and upper position are closely related to the traffic blessing of his head platform, and their works also bring a lot of benefits to the website. Yang Qianzi, a writer and screenwriter, said that in the author’s realization method, all kinds of copyright income account for the bulk, and drainage can help the author publicize and promote his works. At the same time, the platform is increasingly aware that good content is the king of sustainable development: "The platform now respects the author more than before. For key authors, the editor will participate in the planning and control of the content all the time, and finally promote the full copyright."

　

Therefore, although the copyright dispute once caused a storm in the online industry, the "fish-water symbiosis" relationship between the author and the platform will not change easily. For nearly 18 million creators, the platform directly links more than 455 million users of online literature. The huge market capacity is not only the fairest stage for core original content, but also represents the unlimited development potential of online literature in China.

From "Post Wave" to "New Culture Phenomenon"

As mentioned above, the number of online literature users in China currently exceeds 455 million, accounting for more than half of the netizens’ utilization rate. Time goes back a few years. At that time, we can still look at online literature from the perspective of exploring new things. Now, this industry can no longer be separated from mainstream culture. From the webpage to the mobile terminal, the "fluidity" of online literature has been continuously strengthened, and reading habits have also ushered in further popularization.

　

Practitioner Yu Yu has helped many authors to complete the commercial operation of their works. In her view, online literature has become a symbolic product of the Internet age. "It has enabled more and more people to join the team of instant reading. At the same time, the concept that everyone is both a winner and a creator also makes the brainstorming of original value come into being. "

　

At this point, the creators are more touched. Qiyuan is a newcomer who has just entered the business, and is currently affiliated with a studio. At first, exposure to online literature was the need of literary planning. "The biggest advantage of online literature is that it has a clear mind. Recently, the popular" Chen Qianqian in Rumors "was found refreshing by many viewers. In fact, such stalks are everywhere in online literature."

The ability of online literature to "break the circle" surprised Qi Yuan even more: "I found that middle-aged people can’t stop reading online. They have been exposed to serious literature since childhood. When they first discovered this kind of business literature, they couldn’t stop. " For this reason, Qiyuan is still very optimistic about the prospects of his industry:"After all, as a kind of entertainment, net text still has to face the sinking market."

　

As a practitioner who has been in the industry for a long time and benefited more from it, Shanshui has more confidence in the development prospects of online literature: "There is an unwritten saying in the industry that there are four major cultural phenomena in the world — — Korean dramas, Japanese movies, Hollywood movies and China’s online literature. I think online literature should develop into a very distinctive literary phenomenon in China. "

　

In Shanshui’s view, China’s online literature has formed the characteristics of high degree of marketization, diverse types, wide dissemination and commercialization in the past 20 years. Nowadays, this new cultural product has been accepted by more and more people:"We should not talk about whether it is becoming mainstream. To some extent, I think online literature is already a mainstream."

From the impetuous "post-wave" to the "new mainstream" now, the development has brought opportunities and new challenges to the creators of online literature.

　

Taking the growing demand for content in the film and television industry as an example, the author Hemerocallis believes that the craze of blindly chasing IP has receded, and now film and television companies pay more attention to fine products and popular online texts. "At the same time, the purchase of copyright by film and television parties has a great positive impact on the author’s reality. Selling a copyright can alleviate an author’s economic pressure.Without worries, they can escape from impetuous space and create better works. "

Yuyu also expects the attention of the film and television industry to release more positive signals to the industry: "Excellent online texts have been adapted into film and television works, and they have been affirmed by the market. There is no doubt about the recognition of the quality of the works. Film and television works are another very important way of communication and output besides the platform, which will make the author more confident in his works, and at the same time, the platform will strengthen communication with the author in order to ensure the quality of the works, forming a positive and benign cycle. "

　

The change brought by positive signals is reflected in the author koi fish Jr.: "It is a great temptation and yearning for the author that the works can be seen and recognized by more people. My current creation is very active, and I will try to be close to the theme suitable for selling copyright. "She revealed that professional dramas are relatively popular at present, and it is the easiest to sell copyright among modern romance types.

Written before the official "going out to sea"

According to the current industry scale and development momentum, the dream of online literature becoming "China IP with world influence" is not far away. But before the official "going out to sea", is there any shortcoming that this cultural ship needs to make up urgently?

　

Previously, the dispute caused by the old contract of the Reading Group was a violent outbreak of the pain points in the industry. In the eyes of many authors, it is an indisputable fact that the platform has more right to speak. In this game, the demands of most authors are still"the right to free creation and the protection of income and copyright". Shanshui believes that through this storm, the author put forward his own ideas, and the platform also revised the contract, which is developing in a good direction as a whole.

　

However, the writer Yang Qianzi also admitted that compared with the great authors with absolute traffic, the situation of newcomers is still relatively difficult: "I hope the platform can give them more opportunities for good content."

The trite phenomenon of piracy still gives Internet writers a headache today. George W. koi fish tells us that great writers will affect their income, and ordinary writers may even be stolen and take everything away:"If there is no piracy, the author’s income is 100%. Once there is a piracy, the income will be lost by at least half or more, because once the article is stolen, it may spread indefinitely."

　

In addition to simultaneous piracy during serialization, the finished works will also be packaged and sold. Because the users of pirated texts are relatively hidden and scattered, even if one is attacked, the other party can still continue to change accounts. "I hope to introduce relevant laws and policies as soon as possible to protect the rights and interests of authors."

There are also many creators who share their thoughts from the perspective of protecting the creative ecology.

　

After writing online articles for a period of time, Qiyuan found that many popular types of articles were seriously solidified. "For example, the recent common male-frequency redundant articles, the routines are generally the first chapter in which the hero stays in the heroine’s house and is ridiculed by the heroine’s family; In chapter two, the female host is ridiculed by the group because the male host is a’ waste’; In the third chapter, the hero will inherit the sky-high legacy and look down on his own people before starting to fight back. "

　

The same situation also occurs in a large number of works with themes such as rebirth: "The emergence of a lot of routines has led to a weak online market. And if you don’t follow the routine, it won’t work, otherwise some website editors won’t give you a pass. "

　

Yang Qianzi raised the same concern — — Many platforms control the content, which makes the theme and people set a lot of convergence, which is not conducive to the development of content diversity in the long run.

　

"The reason why online literature can attract a large number of readers is that the content is full of flowers. Readers and audiences need both’ big women’ and’ little women’." She said,"Creation itself should have its own merits, not all works refer to a template."

　

Recently, a new generation has appeared in China, and the new long-axis version is expected to be launched in China next year, with power expected to be equipped with a 2.0T engine.

According to the spy photos and the overseas version, the appearance has become a lot more radical. The air intake grille is designed with a grid, and the outside is surrounded by chrome-plated trims. The new headlight shape is very sharp. The diversion grooves at both ends of the front surround are made of grid elements, making it very sporty.

On the side of the car body, the lines are very simple, the outside of the window is surrounded by chrome trim, and the double five-wheel hub adopts a color matching design.

In terms of tail shape, a through-type taillight design was replaced, and blackened mesh elements were added to the back.

In terms of interior, it has also been greatly upgraded, with a curved integrated screen design composed of 11.9-inch LCD instrument screen + 14.5-inch central control large screen, and a 10.9-inch passenger entertainment screen is also added. In terms of practical configuration, the new car has functions such as HUD head-up display, wireless charging of mobile phones, and adjustment of rear seat backrests.

In terms of power, the overseas version is equipped with 2.0T power and a 48V light mixing system, with a maximum power of 204 horsepower and 272 horsepower. The transmission is matched with a 7-speed wet dual-clutch transmission.

In the domestic medium-sized SUV market, the Audi Q5 has been performing very well, with average monthly sales exceeding 10,000 units. The new generation of Audi Q5 is more avant-garde and dynamic, with a significant improvement in interior technology, catering to the needs of the younger market. Therefore, after the domestic launch, continued hot sales should not be a big problem.

Lead:

QuestMobile data shows that the proportion of women in the mobile Internet has continuously increased to 49.5% in the past year. By January 2024, the monthly living scale of female users reached 608 million, up 1.9% year-on-year, among which, the post-90s generation accounted for the highest proportion, reaching 19.4%, and users in second-tier cities and above increased by 6.6% year-on-year.

Influenced by the structural changes of female users, the segmentation of female groups is more clear. The number of users such as urban white-collar workers, young treasure mothers, middle-class people in small towns and urban silver-haired women has reached 42.9 million, 71.72 million, 53.35 million and 65.71 million respectively. The consumption preferences of different groups are quite different. For example, young treasure mothers tend to be "exquisite parenting" and "face value consumption", and tend to improve with smart home products.

In fact, on the whole, the consumption power of female groups continues to improve. As of January 2024, the proportion of female users with online consumption power of more than 2,000 yuan reached 32.8%, an increase of 2.2% year-on-year; Influenced by the demand of fashion design and photo experience, OPPO, Huawei, Apple and vivo account for 23.5%, 21.4%, 20% and 16.3% respectively in the distribution of active terminals.

In addition, in terms of usage habits, sports and fitness, health management, photography, film and television dramas, etc. are all very sticky. Specifically, in terms of fields, mobile shopping and digital reading are the most popular applications, except that the average monthly time spent in social fields reaches 51.9 hours. In January 2024, the average monthly time spent by female users in these two fields reached 13.9 hours and 13.2 hours respectively, up by 38.5% and 11.3% respectively.

How to play specifically? Might as well read the report.

First, the overall online consumption capacity of female users has improved, while the offline consumption demand for local life and film performances has also maintained growth.

1. The proportion of female groups in the mobile Internet continues to rise, and the number of active users has increased to nearly 610 million.

2. The post-90s generation accounts for the highest proportion of the overall female internet users. In terms of inter-city distribution, the sinking market of the third-tier and below is still the main force, but it has shown a trend of shifting to high-tier cities.

3. The consumption power of women has increased year by year, and the high consumption power of more than 2,000 yuan has increased significantly.

QuestMobile data shows that in January 2024, the proportion of female users with online consumption capacity of more than 2,000 yuan was 32.8%, up 2.2% year-on-year.

4. In terms of purchase choice, female consumers pay more attention to fashion design, photo experience and entertainment functions, with OPPO becoming their first choice, and vivo and glory are also favored by female users.

5. Female users pay attention to sports, fitness and health management, like to take photos to record their lives at any time, have a wide interest in film and television dramas, and are keen on discussing and sharing while taking photos and chasing dramas, which shows strong social attributes.

6. The duration of female users’ contact with the Internet continues to increase, but the growth rate is lower than that of the whole network, and the number of apps used per capita is basically stable.

7. The stickiness of women’s use in many industries has increased, and the overall per capita use time of mobile shopping and mobile social APP has increased by more than 3 hours.

According to QuestMobile data, in January 2024, the average monthly usage time of mobile shopping APP for female users was as long as 13.9 hours, an increase of 38.5% compared with 10.1 hours in the same period last year.

8. The number of women in the digital reading industry has increased significantly, and their activity in social platforms has been further enhanced; At the same time of online activity, offline consumer demand such as local life and film performances has also maintained growth.

Second, the four female value groups show different consumption views.

1. Through various factors such as portraits, occupations and consumption characteristics, the huge female group is subdivided into multiple value groups.

2. Urban white-collar women: they prefer instant retail and member store mode, which is the main force of luxury consumption.

2.1 Urban white-collar women pay attention to the quality of personal life while working hard, and often use the fresh e-commerce platform. Traveling and vacationing is also a way for them to enjoy their lives.

2.2 Instant retail platforms such as Ding-dong grocery shopping and JD.COM’s arrival at home meet the immediate needs of women in the fast-paced life of the workplace, and urban white-collar women also love the member store model of Box Horse and Sam.

2.3 Urban white-collar women show strong consumption enthusiasm in the luxury goods market for the needs of the workplace and the concept of enjoying consumption.

2.4 In addition to standard coffee at work, functional tea and chain tea brands are rapidly becoming the new favorite drinks of female white-collar workers.

3, young treasure mom: high spending power, exquisite parenting, but also do not forget to meet their own "face value consumption" needs.

3.1 As a new generation of parenting groups, young mothers use the mother-infant platform to learn parenting knowledge, find scientific parenting methods, and pay attention to children’s preschool education and interest cultivation.

3.2 Young Bao Ma pursues exquisite child-rearing, and has more detailed and diverse needs in maternal and child consumption, and is less sensitive to the price of child-rearing products.

3.3 Self-satisfaction consumption and family consumption go hand in hand, and young mothers’ demand for "face value consumption" remains the same. While paying attention to maternal and child parent-child content, their enthusiasm for beauty cosmetics and fashion information has not diminished.

3.4 Faced with the dual pressures of child-rearing and housework, young treasure mothers tend to use advanced smart home products to improve housework efficiency and improve their quality of life.

4. Middle-class women in small towns: consumers pay more attention to cost performance and pursue personalization, and the demand for social entertainment is high.

4.1 Women in small towns love taking photos and retouching, and they are active in e-commerce shopping platforms, especially in discount e-commerce apps.

4.2 Sharing life through social media has become a normal state, and the use time of middle-class women in small towns in Tik Tok, Aauto Quicker and Xiaohongshu platforms has increased.

4.3 Compared with metropolises, small-town life often has less pressure on life and more leisure time, and has a strong willingness to spend on movies, fitness and tourism.

4.4 In terms of household appliances consumption, middle-class female users in small towns show a trend of intelligent and personalized consumption, and pay more attention to small household appliances such as beauty instruments and smart cleaning products such as sweeping robots.

5. Urban silver-haired women: developing in the direction of "digital life experts"

5.1 The degree of Internet use among urban silver-haired women has further deepened, and the duration and frequency of Internet use have increased.

5.2 Urban silver-haired women gradually develop online use habits, and the scale of APP users such as travel, entertainment, shopping and social interaction has increased significantly.

5.3 Urban silver-haired women are enthusiastic about surfing the Internet, and brushing videos and reading information are the main forms of entertainment in daily life.

5.4 Silver-haired women’s consumer goods are rich and diverse, and their family is still their consumption focus. With the change of consumption concept, silver-haired people have changed from just-needed consumption to quality life consumption.

Third, women’s consumption is more diversified, and marketing for "female power" has become a new trend.

1. "Other consumption" is gradually moving towards "TA consumption" without sexism. Taking automobile consumption as an example, with the rising demand of women to buy cars, more and more car companies are launching models featuring women.

In terms of mobile games, the new work "Love and Deep Space" of stacked paper games and "Beyond the World" of Netease games were launched at the same time, which started the dispute for female users.

2. The film and television works with the theme of "She" have sprung up. Recently, the drama series "The News Queen" and the film YOLO, which interpret women’s perspectives, have both broken the circle and set off a discussion upsurge on "She Power" on social media platforms.

3. The focus of brand marketing on Women’s Day on March 8th focuses on the export of values on topics such as feminism and women’s power, so as to show a richer and more diverse female image.