The Ministry of Commerce, the National Development and Reform Commission and other 12 departments jointly issued guidance-promoting the digital transformation and upgrading of the life service industr

A few days ago, 12 departments including the Ministry of Commerce, the National Development and Reform Commission, the Ministry of Education and the Ministry of Industry and Information Technology jointly issued the Guiding Opinions on Accelerating the Digital Empowerment of Life Services (hereinafter referred to as the Opinions) to promote the integration of the digital economy and the real economy, promote the high-quality development of the life service industry through digital empowerment, and help form a strong domestic market.

The relevant person in charge of the Ministry of Commerce said that it will promote the digital transformation and upgrading of the life service industry, achieve high-quality development, give play to the important role of the life service industry in promoting consumption, benefiting people’s livelihood and stabilizing employment, and better serve and build a new development pattern.

Put forward 19 specific tasks and initiatives

According to the relevant person in charge of the Department of Service and Trade of the Ministry of Commerce, in recent years, with the wide application of a new generation of information technology represented by big data, cloud computing, blockchain, etc., new formats and new models of life service industry are constantly emerging, and the trend of digital transformation and upgrading is obvious. At the same time, there are still some problems and shortcomings in the digital development of life services, such as the uneven level of digital development between industries, regions and upstream and downstream of the industrial chain, and the insufficient support of technology and talent elements for digital transformation and upgrading. To this end, the Opinions put forward 19 specific tasks and measures around five aspects: enriching the digital application scenarios of life services, filling the shortcomings of digital development of life services, and stimulating the kinetic energy of digital development of life services.

In upgrading the digitalization level of business services, we will guide traditional life service enterprises such as catering, retail, accommodation, housekeeping, washing and dyeing, home appliance maintenance, portrait photography, etc. to carry out digitalization and intelligent upgrading, and use information technology to enhance market analysis and customer acquisition capabilities; In strengthening the application of big data in the field of transportation, we will promote the digital and intelligent transformation and upgrading of transportation infrastructure and accelerate the construction of smart railways, smart highways, smart ports, smart waterways and smart civil aviation; In strengthening the construction of digital infrastructure for living services, improve the urban-rural integrated warehousing and distribution system, and support the laying and layout of intelligent logistics facilities such as three-dimensional warehouses, sorting robots, unmanned vehicles, drones, and containers; In improving digital applications and services for the elderly and the disabled, we will promote the aging transformation and information barrier-free construction of mobile phones, smart TVs and intelligent rehabilitation AIDS, and develop intelligent terminal products suitable for the elderly and the disabled.

Constructing the "Digital+Life Service" Ecological System

According to the Opinions, by 2025, the "digital+life service" ecosystem will be initially established, and a number of mature digital application results will be formed. New formats and new models will flourish, and the level of digitalization, networking and intelligence of life services will be further improved. By 2030, the digital infrastructure of life service will be deeply integrated into residents’ lives, and the digital application scenarios will be more abundant, and the digitalization of life service will be basically realized, forming an intelligent, accurate, fair, inclusive and mature life service system.

According to the person in charge of the Department of Service and Trade of the Ministry of Commerce, highlighting innovation-driven, focusing on people’s livelihood and well-being, and making efforts to fill shortcomings are the main features of the Opinions. "By building a digital empowerment center for life services and cultivating a digital platform for life services, we will provide digital scene support for the transformation and upgrading of traditional life service enterprises." The person in charge said for example.

Hong Yong, an associate researcher at the Institute of E-commerce of the Institute of International Trade and Economic Cooperation of the Ministry of Commerce, said in an interview with this reporter that in recent years, digital technology has developed rapidly and has been increasingly integrated into the whole process of economic and social development, and the penetration and integration of digital technology and service industry in various fields has been deepening, making digital industrialization and industrial digitalization more broad. From the specific content, the Opinions promotes the transformation and upgrading of the life service industry through a series of digital empowerment measures, and builds a "digital+life service" ecosystem, which helps to optimize the supply structure of the service industry, achieve faster response and better service, and enhance the life service experience of ordinary people.

"Whether it is to organize the national online New Year Festival and the digital life service consumption season by digital means, or to promote the timely release of real-time information such as weather warning, road traffic and tourist reception in cultural and tourist places, the measures in the Opinions all reflect strong pertinence and operability. Its focus is on promoting the integration and development of the digital economy and the real economy, so that digital achievements can better benefit residents’ lives. " Hong Yong said.

Promote the coordinated development of online and offline consumption

Efforts to break down the institutional and institutional obstacles that restrict the digital transformation and development of life services, and support the development of new technologies, new formats and new models of digital life services are conducive to maximizing market vitality. In the eyes of the industry, the implementation of the Opinions will help to continuously optimize the allocation of resources, cultivate and expand business entities, and promote the coordinated development of online and offline consumption and different consumption formats.

Shu Yuting, spokesperson of the Ministry of Commerce, said that the Ministry of Commerce, the National Development and Reform Commission and the Ministry of Industry and Information Technology will take the lead in establishing an inter-departmental working mechanism, coordinate and promote the digitalization of life services, solve problems in the process of policy implementation, sum up experiences and practices in a timely manner and promote them nationwide. Focusing on key areas such as business services, transportation, cultural tourism, education, medical care and health, we will strengthen the application of digital technology, digital financial support and the training of digital professionals, establish a digital standard system for life services, cultivate key enterprises, strengthen the promotion of high-quality brands, and play a leading role in demonstration. Promote the digital transformation of traditional life service enterprises, encourage qualified places to build digital characteristic blocks of life service, create a number of dynamic blocks such as boutique streets, creative parks and urban living rooms, and build a new platform for service consumption.

"Accelerating the digital empowerment of life services is conducive to promoting enterprises to reduce costs and increase efficiency, optimize service quality, expand service scope, provide useful, affordable and well-used services for the people, and better meet the people’s growing needs for a better life." Shu Yuting said. (Reporter Wang Junling)