White-collar workers become village girls. What has happened to this good rural youth？

Anchor jun’s words

From working girl, whose makeup is exquisite, to the entrepreneur who grows mushrooms with muddy feet, what changes have been made in the experience of Zhou Qingqing, a good rural youth? Let’s watch it together

"Ha ha ha ha, okay, okay, if you have any questions, please call me at any time …" Following the hearty laughter, I saw Zhou Qingqing coming in a hurry. She just came from the Morchella cultivation base, and she didn’t care to clean up the mud on the vamp.

As a "good rural youth" rooted in rural hometown, Zhou Qingqing told the reporter of China Youth Daily and China Youth Net that now, many young new farmers from all over the country will exchange their cultivation techniques of edible fungi with her at any time and learn from her.

Eight years ago, Zhou Qingqing returned to his hometown from Beijing, took over his parents’ edible fungi cooperative, and started a pioneering road that had nothing to do with his major.

Today, she has the certificate of "Senior Fungus Gardener" issued by the All-China Federation of Supply and Marketing Cooperatives, and was rated as "China Rural Fungus Industry Expert" by the Edible Fungus Branch of the China Association of Township Entrepreneurs. In Jinxiang County, Jining, Shandong Province, she is already a well-known "little girl picking mushrooms".

Take off your high heels and your feet are covered with mud.

After graduating from college, Zhou Qingqing went north alone and went to Beijing to work in the media. "I have made a small success in my career and have my own gallery." Recalling the experience of standing on high heels, painting exquisite makeup and talking about business with a group of artists over afternoon tea, Zhou Qingqing felt that life was very moist.

Today, she still maintains a sunny and confident attitude, but she lacks the appearance of a "delicate girl" in the past.

"I put on makeup when I first came back, but later I was too lazy to put on makeup. After two years, my friend saw me and said,’ Let’s put on a mask.’" My friend stuffed Zhou Qingqing with two stacks of masks, and ordered him to "die", saying that we had enough. But after half a year, my friend went to her house, and there was no shortage of masks.

Zhou Qingqing knew that he was actually adapting to this place and the current situation. "I think people are constantly changing.".

These changes have to start with the phone at home.

Zhou Qingqing’s father spent most of his life only looking for one thing-the cultivation of edible fungi. He didn’t often contact his daughter before, and in 2014 he began to call Zhou Qingqing frequently.

"At that time, he often called and said, Daughter, although Beijing is good, I can do something when I return to the countryside." At first, Zhou Qingqing hesitated in the face of repeated calls from his father on the other end of the phone. Later, he learned from his mother’s phone that his father was in poor health.

Zhou Qingqing and his family have always reported good news but not bad news. "At that time, I knew that it was broken, and it was definitely not good."

It turned out that my father suffered from severe ankylosing spondylitis.

Zhou Qingqing watched his father teach himself all kinds of mushroom cultivation knowledge and techniques since childhood, such as Pleurotus ostreatus, tremella, yellow Flammulina velutipes, Lentinus edodes, Hericium erinaceus, auricularia auricula … Zhou Qingqing was impressed that his father had cultivated these common mushrooms.

When I was a child, Zhou Qingqing always packed mushroom bags with his family, and was exposed to his father’s cultivation of mushrooms. "My dad loves to study and study very much. My mom calls him after cooking. People can read books with great enthusiasm. If he grows a mushroom to study something, he won’t feel hungry if he doesn’t eat for a day or two." In Zhou Qingqing’s view, "he can treat edible fungi as his own life, and he is more dear than us".

"My dad took mushrooms too seriously, so when I saw that the edible fungus industry was not good, I felt the same way and felt that I had to do something for the development of this industry." After a deep talk with his father, Zhou Qingqing decided to jump out of the comfort zone and go back to his hometown to start a business and take care of his family, considering that the edible fungus industry has a bright future, a promising prospect and a career that his fathers have struggled for all their lives.

Since then, in Jinxiang County, there has been an extra "mushroom-picking girl" whose feet are covered with mud and who often runs around the mushroom base.

Fall into a trough and get up again.

Facing the new field, Zhou Qingqing still has the persistence of "doing the best if you want to do it".

But at the beginning, it was a blow. At that time, the yellow Flammulina velutipes industry was impacted by the industrialized white Flammulina velutipes, and the sales fell off a cliff, and the merchants cancelled all orders. At that time, Zhou Qingqing had only one thought: in any case, villagers’ mushrooms should not be allowed to rot in the shed.

"We collect it with our own money first, and then borrow money to collect it." Zhou Qingqing found that he still couldn’t completely solve the problem, so he discussed with the farmers to make an "IOU". However, the number of yellow Flammulina velutipes is too large, so it is necessary to help farmers to process them.

"I was thinking about solving the problem at first." But Zhou Qingqing didn’t expect that this problem was completely solved until the beginning of this year.

"The price of yellow Flammulina velutipes has been falling all the way. We processed a bag of 200 yuan. Later, 2 yuan couldn’t sell a bag until it was’ processed’ a few days ago." All this made Zhou Qingqing and his father lose more than 10 million yuan at once.

"At that time, the pressure was really great. Now every time I talk about it, I don’t know how those years came." Zhou Qingqing, who was going to go back to his hometown for a big fight, started out in debt. The gap between reality and heavy pressure made her almost collapse.

But she is like a stubborn grass, constantly seeking a suitable growth path in the wind and rain.

She found that her father, who has profound knowledge of edible fungi and accumulated more than 40 years of practical experience, did not form a special edible fungi cultivation system. "In recent years, the upgrading of edible fungi is also common, and it was transformed well before, but the experience of yellow Flammulina velutipes was too sudden and caught off guard."

Zhou Qingqing, who was groping for progress, realized that the main variety could no longer be yellow Flammulina velutipes.

Where are the better varieties?

After continuous summary, she identified rare edible fungi with high added value and storage resistance as an important development direction. "I have traveled all over the country in three months, doing market research and communicating with my peers, and screened out a number of rare edible fungi such as morel, tripe ear, ear fungus and monkey brain mushroom from the varieties my father has studied for a long time."

Subsequently, Zhou Qingqing led the team to cultivate different edible fungi varieties in the base, and slowly screened out the varieties of Morchella. Up to now, he has focused on the whole industrial chain of Morchella.

In the past, Morchella was wild. Zhou Qingqing told the reporter of Zhongqingbao. com that her company, Shandong Golden Sun Agricultural Development Co., Ltd., was the first in China to cultivate the ear of Morchella artificially and obtained a national patent.

"Lu Jun Fairy" gives wings to traditional agriculture.

Much more groping, Zhou Qingqing is no longer a layman. She believes that to be a successful mushroom entrepreneur, we must choose the main varieties, become industry technical experts, cultivate our own core team and have core competitiveness.

Soon, she determined the development path of "rare varieties+full-chain services+technology patents", taking Morchella as the main product, and integrated 87 rare edible mushroom business incubation bases nationwide, unified base, unified training, unified management and unified sales, so that more edible mushroom entrepreneurs can enter the edible mushroom industry at the lowest cost and in the most convenient way, making it a simple thing to start an edible mushroom business.

From cultivating Morchella by yourself to gathering young people from all over the country who have the same idea to work together, Zhou Qingqing’s days are getting busier and busier, and the harvest is also constantly fruitful.

Today, she has trained more than 1,000 professional and technical personnel of edible fungi, and the radiation has driven the edible fungi base to exceed 10,000 mu, helping more than 10,000 farmers to start businesses and obtain employment, with an average annual income of 30,000 yuan per household.

"We insist on technological innovation and have successively obtained 5 invention patents and 2 practical patents." Zhou Qingqing led the company to develop a one-button liquid fermentation tank and practical inoculation device, which can not only meet the production needs of large factories, but also provide low-cost technology for ordinary farmers. Today, the company still spends 400,000 to 500,000 yuan on research and development every year.

As a new generation of young people who cultivate edible fungi, Zhou Qingqing knows how to give full play to the advantages of young people. She established the mushroom cultivation information platform and the student management database, which solved many problems that the traditional agriculture of her parents could not solve, and let the traditional agriculture plug in the wings of "internet plus Big Data".

Not only that, Zhou Qingqing also moved his career to the front of the camera, and established a new media matrix of "Lujun Fairy" with the team, which gained more than 200,000 accurate fans. During the epidemic, he continued to share the edible fungus technology for everyone through live broadcast.

"We meet the learning needs of fans through innovative operation mode and online and offline training. After the students become rich, they become our sticky customers and trainers, and spread widely." To Zhou Qingqing’s delight, students and skills have spread all over the country.

In 2019, Zhou Qingqing was recommended by the Youth League Organization as a good rural youth in Shandong Province, and was later elected as the national pioneer of rural revitalization.

"It was the encouragement of my family and the support of the Communist Youth League that gave me the motivation to persist." Zhou Qingqing, who walked out of the trough, was grateful for the help of the Youth League Committee. "The Youth League Committee organized a youth entrepreneurship competition and accompanied me to win provincial awards all the way, which made me regain my confidence, make friends and broaden my horizons."

In recent years, the league organizations have helped Zhou Qingqing to publicize and sell, applied for "loan from Lu Qingnong" and "loan from rural good youth", and organized young people like her to form a rural good youth alliance to study and inspect characteristic agricultural projects in other places together, so as to promote resource sharing and extend the industrial chain.

"Now it seems that choosing this road is right." The team led by Zhou Qingqing has been at the forefront of the country in terms of rare edible fungi, and the team has thus become the first successful team in artificial domestication of wild morel ears in China and the largest private morel industry service team in China. Last year, the service output value exceeded 500 million yuan. Now, the team has 36 returning college students. "I am more and more convinced that there will be more young people who are willing to realize their dreams on the broad stage of rural revitalization."