Recently, it was reported on the Internet that Ali’s AI application "Tongyi" was stripped from Alibaba Cloud. After adjustment, Tongyi App leveled the intelligent search product "Quark", while Tongyi Big Model will remain in Alibaba Cloud.

　　Time Finance learned from many sources that Tongyi will be spun off from Alibaba Cloud. It is reported that Tongyi App is in the charge of Wu Jia, Quark and Tongyi App are two brands developed in parallel by the intelligent information enterprise group, and there is no change in ali tong Yiyi Lab and its Tongyi big model.

　　It is understood that Wu Jia is currentlyVice President of the Group, President of Taotian User Platform, President of Ali Mama Business Department and President of Intelligent Information Business Group. After this year’s Tmall double 11 media communication meeting, Wu Jia also interviewed Time Finance and other media about the deployment of Taotian in double 11.

　　On November 21 this year, Wu Yongming, CEO of Ali Group, issued an email to establish an e-commerce business group, with Jiang Fan as CEO. Since the end of November, there have been rumors in the market that the management team of Taobao Tmall has ushered in fine-tuning. There are rumors that Wu Jia has been transferred to Alibaba Cloud, and there are rumors that he has returned to Ali Group and will focus on exploring the business applied in AI to C. However, at present, Wu Jia’s next move has not yet been made public.

　　According to public information, Wu Jia is one of the representatives of the "post-85 s" management of Ali Group. In 2010, Wu Jia joined Ali after graduation, during which she held several important positions.

　　In 2017, Wu Jia became the general manager of UC Business Department of Ali Entertainment; In 2019, Ali Innovation Business Group was established, and Wu Jia was responsible for the business development and product innovation of UC Division and Shuqi Division. In 2021, Ali established an intelligent information business group on the basis of innovative business groups, with Wu Jia as the general manager, and in the same year, he was promoted to the president of Alibaba Intelligent Information Business Group. During the period, Wu Jia led the team to incubate C-end products that are popular among young people, such as Quark Browser and Quark Network Disk.

　　At the end of last year, after a series of organizational restructuring in Alibaba, Wu Jia was appointed to be in charge of Taotian User Platform Division and Ali Mom Division.

　　Quark is actually a major representative of Ali’s AI ToC business. In 2016, Quark was hatched by UC browser, focusing on minimalist, efficient and ad-free browsers. In 2023, Quark expanded many intelligent tools, including "Quark Listening", "Quark Scanning King" and "AI Natural Language Search". In January of this year, the official version of Quark PC browser was launched.

Source: Screenshot from Quark official website

　　According to the statistics of the new list in November, Quark’s monthly visits exceeded 63 million. According to the latest data from PConline, Quark PC ranked first in the domestic computer AI application downloads in 2024. According to the report data released by CCID Research Institute, in the college entrance examination season in 2024, the use of quark AI search exceeded 100 million times, and the user scale reached a record high.

　　Tongyi App is an all-round AI assistant developed by Alibaba Cloud, which integrates many advanced AI technologies such as natural language processing, speech recognition and image generation. According to QuestMobile’s data, as of July, the monthly user scale of AI native application (APP) has exceeded 66.3 million, among which Tongyi ranks in the top five, with a monthly user scale of 4.24 million.

Source: Screenshot from Tongyi Web Edition

　　According to sources, after that, Alibaba Cloud focused more on To B business, and Tongyi App was classified as To C application in intelligent information business group. Although the latter was merged into the group, the underlying AI basic capability was still provided and supported by Alibaba Cloud.

　　This year is the first year of AI application, and many large model manufacturers are burying their heads in building AI applications. Tongyi APP has also created some AI application functions that are highly adaptable to young people. For example, the "National Stage" channel launched by Tongyi App in April allows photos to act and sing; In August, Tongyi Web Edition launched the "PPT Creation" function; In November, Tongyi launched the online code mode, and an application can be generated in a vernacular, including small, data charts, websites, resumes, etc.

　　This also echoes the organizational structure change of Alibaba Group last year. Since Wu Yongming took over as CEO of Ali Group in September last year, he has made clear the strategic focus and priority choice of the whole group, defined the core business and business strategy, and made firm choices around the main business. In November 2023, Ali announced the first batch of strategic innovative businesses-1688, idle fish, nail and quark-for young people and technology development trends, and made great efforts to promote the reform of young management team.

　　In the future, with the upgrade of Tongyi App to Quark-level business, Ali Intelligent Information Business Group may become an important export of Ali AI To C applications.

Text | PEdaily in the investment field

After Maotai, Wuliangye came.

The investment community has learned that recently, Yibin Chunzhixiu Equity Investment Partnership (Limited Partnership) was established, and its business scope includes engaging in equity investment, investment management, asset management and other activities with private equity funds. The fund is jointly funded by 21 enterprises, including Yibin Wuliangye Fund Management Co., Ltd., a fund company under Wuliangye Group, and also serves as the GP of the fund.

It can be said that this is Wuliangye’s personal end to be a VC. At present, the latest market value of Wuliangye is about 600 billion RMB, which is a proper liquor giant.

Looking at it, the layout direction of Wuliangye in the field of venture capital is mostly concentrated in the direction of new energy, which coincides with the strategic industry that Yibin, the city where it is located, is making efforts. Obviously, this is also a rare cross-border-Wuliangye invested the money earned by liquor in the most urgent science and technology track in China.

Just now, Wuliangye set up a new fund, and the VC map emerged.

According to the data, Yibin Chunzhixiu Equity Investment Partnership currently has a scale of 300 million yuan. The funders include Chengdu Wushang Supply Chain Management Co., Ltd., Henan Xinshenglin Trading Co., Ltd., Shaanxi Huading Liquor Co., Ltd. and Yibin Wuliangye Fund Management Co., Ltd. and other 21 enterprises.

Among them, Chengdu Wushang Supply Chain Management Co., Ltd., a subsidiary of Wuliangye Group, contributed 169 million yuan, accounting for more than half of the shares.

In detail, this is Wuliangye’s third investment in equity this year. On September 22nd, Wuliangye Fund established Yibin Nongxiangxiu Equity Investment Partnership (Limited Partnership) with a scale of 300 million yuan. In June, Wuliangye Fund also established Yibin Mingmenxiu Equity Investment Partnership (Limited Partnership) Fund.

Liquor’s "printing machine" ability really deserves its reputation. In the latest earnings season, Kweichow Moutai and Wuliangye, two leading liquor enterprises, handed over their transcripts with daily earnings of 202 million yuan and 96 million yuan respectively. How to manage assets with such a huge cash flow? Their answer is, invest.

In fact, Wuliangye Group has long started the layout of equity investment. In 2017, Yibin Wuliangye Fund Management Co., Ltd. was established, and a number of funds have been set up in conjunction with Sichuan Venture Capital, Chengdu Investment and Yibin Science and Education Industry Investment Group, such as Yibin High-end Growth Industry Investment Guidance Fund, Sichuan Chuangxing Advanced Manufacturing Investment Co., Ltd. and Yibin Talent Innovation and Entrepreneurship Equity Investment Fund. However, from the perspective of share ratio and participation, Wuliangye is more like "holding a money field".

Until this year, Wuliangye settled intensively in the venture capital market. Impressively, in April, Wuliangye Group invested RMB 1 billion to establish Sichuan Wuliangye New Energy Investment Co., Ltd. (referred to as Wuliangye New Energy).

Two months later, Wuliangye New Energy completed its first investment-becoming a shareholder of Sichuan Heguang Tongcheng Photovoltaic Technology Co., Ltd., with a shareholding ratio of 10%. This is a new company established less than 100 days ago, but Xie Yi, the founder of Heguang Tongcheng, is really an "old acquaintance" in the photovoltaic industry-once the chairman of Tongwei Co., Ltd. In addition to Wuliangye, the shareholders of the new company include Yibin SASAC and Kunde Investment.

In addition, Wuliangye also established Sichuan Zhongxin Green Energy Co., Ltd. with the oil and gas giant PetroChina, with a registered capital of 91 million yuan, and its business scope includes the wholesale of refined oil, the sales of charging piles, the sales of hydrogenation and hydrogen storage facilities for stations, and the lease of photovoltaic power generation equipment. The combination of traditional energy big brother and liquor big brother is quite interesting.

Why do you do VC? Yibin is fighting a new energy war.

Wuliangye has always occupied a place in China Liquor Jianghu.

In the past, Wuliangye did not worry about sales and performance. But in recent years, growth bottlenecks have gradually emerged-

In 2019, Wuliangye’s revenue and net profit growth rate were still above 20%, but since 2020, these two data have both declined. In 2022, the growth rate of Wuliangye’s performance hit the lowest point in six years. In the first half of this year, Wuliangye’s revenue increased by 10.39% and its net profit increased by 14.38%, ranking the bottom among the "Maowu Luyangfen".

Tang Qiao, then chairman of the board of directors, once openly admitted that "the expectation that Wuliangye Co., Ltd. will continue to maintain continuous high-speed growth for ten years has been impossible to realize. The group should take into account the development of joint-stock companies, which means that in the future, joint-stock companies will not only sell wine, but also develop other industries, at least those with returns. Because the high-end wine industry has reached the ceiling. "

Therefore, Wuliangye urgently seeks the second growth curve.

As we all know, new energy is one of the most certain tracks in this era. Ren Zeping, a well-known economist, once said, "If you don’t invest in new energy now, it’s like not buying a house 20 years ago". Wuliangye, which has sufficient cash flow, will naturally not miss this opportunity to enter the market-in the dividend period when national policies support new energy, the new and old industries will keep pace.

Further, Wuliangye has a greater historical background by investing in new energy sources.

As a key state-owned enterprise under the State-owned Assets Supervision and Administration Commission of Yibin City, Wuliangye also shoulders the heavy responsibility of revitalizing local industries. In 2022, Wuliangye Group’s revenue scale of 150 billion yuan contributed nearly half of Yibin’s GDP.

But it is not a good thing to rely too much on liquor and traditional industries. Yibin is also aware of this, so in the latest development ideas of Yibin, new energy and smart car industry are mentioned in front of liquor industry. Vigorously developing photovoltaics was also written into the government work report of Yibin City in 2023. This not only overlaps with the timeline of Wuliangye’s cross-border investment, but also coincides with the direction in which it is heavily invested.

"Yibin’s investment promotion is very energetic, and the docking team knows the industry very well." A VC partner from the coast once said to the investment community. When he talked with relevant personnel in Yibin, he mentioned a new energy unicorn that was hidden at first sight. I didn’t expect the other party to take over the words and be as familiar as investors.

Not only that, Yibin also ran around the country to attract investment and took out real money to support the industry. In just a few years, Yibin has brought hundreds of power battery enterprises and dozens of photovoltaic enterprises headed by Contemporary Amperex Technology Co., Limited, with a total investment of more than 300 billion, and a new energy capital is emerging.

The hottest sideline of liquor bosses: investing money in hard technology

Following the footsteps of Wuliangye, we found that many liquor bosses appeared in the primary market this year.

The most embarrassing thing is Maotai. On May 19th, Kweichow Moutai announced that it planned to contribute to the establishment of two industrial development funds-Maotai Zhaohua (Guizhou) Industrial Development Fund and Maotai Jinshi (Guizhou) Industrial Development Fund, with a subscription of 5 billion yuan respectively and a cumulative contribution of 10 billion yuan. Among them, the partners of the two funds are China Merchants Capital and Jinshi Investment respectively.

Different from the previous biased consumption, Maotai’s investment direction mainly focuses on investment opportunities in the fields of new generation information technology, biotechnology, new energy, new materials, high-end equipment and large consumption. It can be simply summarized as follows: Kweichow Moutai used its own funds to set up a fund to invest in high-tech that it was not familiar with.

Looking at the present, traditional entrepreneurs with tens of billions and hundreds of billions of assets have a strong demand for asset allocation, and they are increasingly active in VC/PE circles. Among them, the most typical is a group of liquor bosses with strong financial resources.

In January this year, Jiangsu Jinshiyuan Wine Industry announced that it planned to invest 150 million yuan to join Nanjing Huatai Jinsui Biomedical Venture Capital Partnership (Limited Partnership). In the last two years, Jinshiyuan has set foot in the fields of new energy, intelligent equipment and medical health by investing in Yida Capital and Nanjing Huatai Jinsrui Biomedical Venture Capital Partnership.

In May this year, LU ZHOU LAO JIAO CO.,LTD and Guotai Junan held a signing ceremony of the strategic cooperation agreement. According to the agreement, in the future, the two sides will actively practice the concepts of "financial service to the country" and "industry service to the country" and jointly explore the joint construction of industrial funds and M&A funds. Among them, LU ZHOU LAO JIAO CO.,LTD will be the main investor.

We will enlarge the scope. In 2019, the daily chemical giant Naes participated in the fund of CPE Yuanfeng and broke into the medical and health field; This year, Naes also invested in Gaoling, one of which is semiconductor. There are Yanghe shares, and Huatai Yanghe Parent Fund was established, and Jinpu Investment and Yunfeng Fund were invested. …..

It is not difficult to find a phenomenon-in the past, most of these liquor tycoons invested in the consumption field related to their main business. Today, their investment tentacles are not limited to consumption. Coincidentally, the direction of the funds they invest in frequently mentions hard technology fields such as new energy, semiconductors and intelligent manufacturing.

Once upon a time, this was not within the scope of their investment. A person in charge of an intermediary told the investment community in 2018, "We serve the family of a real estate tycoon. They once recommended a semiconductor fund, but the other party reported that his boss still likes to invest in real estate."

But now the situation is just the opposite. With the change of industries, established consumer companies have also begun to lay out emerging industries. They are not short of money, but both the founders and the business scope are still unfamiliar with the hard technology field with high threshold. In this case, either incarnate LP and give the money to professional people; Either form a team and go off in person.

China’s science and technology wave is vast, and tens of thousands of entrepreneurs participate in it in different ways. This not only provides the VC/PE institutions with difficult fund-raising with an incremental source of living water, but also provides a steady stream of bullets for China’s scientific and technological competition. Of course, such efforts will also share the fruits of the rise of science and technology in China.

Tucki MONA M03 evaluation

The 2024 Tucki MONA M03 adopts a minimalist design style, with most functions integrated in the central control panel and no physical instrument. Although it has a strong sense of science and technology, it is a little inconvenient to check the vehicle information and operate the air conditioner. The upper part of the center console is made of soft material, which has a good touch. During the test, it was found that the lighting of the makeup mirror of the co-pilot sun visor was flickering, which was suspected of poor contact.

Despite the hatchback shape, the panoramic sunroof design has not greatly affected the rear head space. The central passage in the front row is divided into upper and lower floors. The upper floor provides a cup holder with a limiter and a wireless charging board for mobile phones, and the lower floor is an open storage compartment. The disadvantage is that the back row lacks a central armrest and a cup holder, so it is generally practical.

The 15.6-inch central control panel is equipped with Qualcomm Snapdragon 8155P chip, and the system runs smoothly with good display effect. Equipped with "full scene voice" function, it supports four-tone zone recognition and multi-round dialogue, and has quick response to actual measurement, and can operate air conditioning and seat heating.

The 2024 Tucki MONA M03 is equipped with a front single motor, and the evaluation car is a high-power version with relatively conservative parameter settings. The accelerator pedal stroke is moderate, the starting power output is soft, and the acceleration process is smooth and powerful, creating a comfortable driving atmosphere. The brake pedal feedback is clear and definite, the braking stability is good, the steering wheel has no obvious deviation during full braking, and the tire grip performance is satisfactory.

The steering system provides three modes: comfort, standard and sport. In the first two modes, the steering wheel is light and suitable for urban driving; After switching to sports mode, the steering wheel becomes heavy, which is more suitable for high-speed driving and improves the handling stability. The chassis adopts the combination of front McPherson independent suspension and rear torsion beam non-independent suspension, which filters the road surface finely and bumps neatly. However, due to the tight adjustment of the suspension and the general sense of chassis thickness, the vibration and noise transmitted to the car are more obvious when passing through the rough road or speed bump quickly.

The evaluation car is equipped with L2-class auxiliary driving system, and the full-speed adaptive cruise is started by pulling the shift lever down twice continuously, with moderate acceleration and deceleration during car following, and the car following distance supports multi-gear adjustment. The distance between the nearest gear and the preceding vehicle is large, which is easy to be jammed by other vehicles.

Based on the test results, the overall performance of 2024 Tucki MONA M03 is in line with expectations in terms of objective data and subjective feelings. The thickness of paint film is quite satisfactory, and the body technology and paint film spraying uniformity of individual parts need to be improved. The hatchback model not only provides excellent visual impression, but also takes into account the practicality of the trunk. Man-machine interaction and dynamic ride comfort are satisfactory, but the problems such as the lack of rear cup holder and the unreasonable distance between cruise system and car still need to be optimized. The commercial performance of 2024 Tucki MONA M03 is in the middle and upper reaches of the same class.

Tucki MONA M03, positioned as "intelligent pure electric hatchback", focuses on home use and intelligence, and strives to achieve balanced performance in terms of price, performance and intelligence, so as to meet the diversified needs of consumers. Since its launch, the car has won the favor of young consumers because of its close price and excellent product performance. According to the data, as of press time, the cumulative number of complaints about 2024 Tucki MONA M03 is 16, and the word-of-mouth performance is stable in the short term. This evaluation will comprehensively show the true performance of the 2024 Tucki MONA M03 through objective data and subjective feelings.

In the body process test, the average gap of most parts of the 2024 Tucki MONA M03 is controlled within 4mm, but the average gap at the joint between the rear fender and the trunk on both sides is high and the uniformity is average. The test results of paint film level show that the average thickness of paint film of the whole vehicle is about 111.4μm, which is at the middle level among the tested vehicles. The paint film thickness of the front fender is slightly lower, while the paint film thickness of the rear door and trunk lid is obviously higher, reflecting that the spraying uniformity needs to be improved.

In the indoor air quality test, the formaldehyde content of 2024 Tucki MONA M03 is 0.01 mg/m, which meets the relevant national standards. In the static noise test, the noise value in the static state of the car is 35.4dB. The air conditioning noise test shows that the noise value at the highest gear is 66.9dB, which is at the middle level of the same class. In the static interior vibration test, the vibration value of the steering wheel position is always 0, and the vibration value of the front and rear seats is low and remains unchanged.

The tests of parking radar, lighting/vision, control system, tires, sunroof, seat and trunk show that the trunk is practical and the hatchback design provides a wide opening area. Panoramic skylight has a considerable lighting area and a good sense of transparency. Equipped with Michelin E PRIMACY series tires, effectively reducing tire noise. Relatively speaking, the length of the rear seat cushion is short, and the field of view of the external rearview mirrors on both sides is small, which needs to be optimized.

In the evaluation of external feelings, the 2024 Tucki MONA M03 adopts a brand-new design language, showing a strong sense of the future and recognition. The T-shaped headlight group is built with 300 LED bulbs, and the longest irradiation distance can reach 150m, which improves the driving safety at night. The concealed door handle reduces the drag coefficient and optimizes the endurance performance. Tail hatchback modeling has both sports visual effect and practicality. The electric engine room cover only provides one-sided manual support rod, which is laborious to open and close and is not equipped with sound insulation cotton, and the details need to be improved.

　 　 1905 movie network news Invested and produced by LeTV Pictures, produced by Er Dongsheng, written by Fang Lingzheng, and directed by Luo Zhuoyao, the mashup comedy will be released on December 19. After exposing Zhou Dongyu, Yang Zishan, and Yang Yang’s series of production specials one after another, Ruan Jingtian’s varied meat special was recently heavily exposed, continuing the interesting and playful tone. At the same time, it also revealed in detail the Golden Horse Best Actor Ruan Jingtian’s "Detective Refinement Book", and the behind-the-scenes scene of him going into battle naked in the film to undergo various tortures and ravages was also exposed for the first time. For his various encounters in the film, Ruan Jingtian could only smile bitterly: "Just like what you see, it’s really the same as laughing in front and screaming in pain in the back!"

Ruan Jingtian has a variety of shapes in the play, and he goes into battle naked to feel the "torture package"

　 　 In "Detective Runaway," Ruan Jingtian plays Fan Ruyi, a "bag spy" from old Shanghai. Ruan Jingtian explained that the so-called "bag spy" is also called "bag spy", which is the spy or "informant" of the patrol room at that time. Their task is to often haunt teahouses and restaurants and other crowded places to obtain useful information from various populations. "But my bag spy is different from other peers. I don’t like talking, I can’t do rough work, and I don’t have any bad habits, so it is difficult to get information by getting along with others. Fortunately, I also have my own specialty, which is cross-dressing."

　 　 In this production special, you can see that Ethan Ruan appeared on the set from time to time in various shapes, sometimes in uniform temptation, sometimes in scars, sometimes in charming women’s clothes, and from time to time in various funny shapes to "flirt" with the staff at the scene. He admitted that he enjoyed it. "Every day I look forward to what the stylist will dress me up like. Every time I see myself in a different shape, playing a different role, having different states, and going to take on different tasks, I feel like the protagonist of the game, and I am very excited. This scene is the most changed shape in the movie and TV series I have made in my life."

　 　 The previously released trailer showed the scene of Ruan Jingtian running wild and being tortured. Ruan Jingtian also revealed on Weibo that he was "tortured in various ways" in the film and "horrific". Now this EPK has finally made his "tragic situation" in the film public, and a scene of being waterboarded naked has been "played repeatedly". Ruan Jingtian revealed that his role as Fan Ruyi received a mysterious task in the story, which he thought could be easily dealt with, but unexpectedly he was involved in many conspiracies, and even was treated as a murder suspect, undergoing a series of torture such as iron branding, electric shock, and waterboarding. He was personally involved in filming this series of torture scenes.

　 　 "Every day I go to the scene well, and when I return to the hotel at night, my whole body is covered in wounds, and then my face is covered in dirt and blood, because in the play, I have to keep chasing and jumping, constantly running around, and constantly being beaten. At the same time, I have to think about how to solve the mystery, which is extremely embarrassing." Ruan Jingtian said with a smile: "At first, I thought it would be very comfortable, because my character doesn’t need to talk much, and I don’t have many lines, but I didn’t expect the gap to be so big. Later, I realized that there are not many lines, which means I don’t have to say lines at all, because I have been screaming."

Author | Wei Xiaolin

alreadySome people began to regard the annual Spring Festival file "Bears Come and Go" as a measure:

"If the box office of a movie with a higher cost is lower than that of Bears, it can be said that it is a rush." This sentence is slightly ridiculous, but in the fierce competition of "no one dares to go to the Spring Festival file", the seemingly inconspicuous animated family movie "Bears Come and Go" is often the most stable player at the box office and word of mouth.

The same is true of "Bears: Wild Continent", which was delayed by the epidemic for one year. Although only 5.7% of the films were released on the first day, and it was also tightly packed by heavy productions such as Tang Tan 3, Hi, Mom A Writer’s Odyssey and Nezha Rebirth, in the end, Bears: Wild Continent still managed to survive with the fourth place in the box office during the Spring Festival, and became a low-key "invisible rich man" among many films.

As of February 21st, the seventh film "Wild Continent" in the series "Bears Appear" has exceeded 450 million at the box office, and the cumulative box office of this series of animation has also exceeded 3 billion, which has become a stable IP with a high lower limit among domestic family animation films, and has been praised by many film critics as "the power of one bear" and "the wall of masterpieces".

However, according to the forecast of the ticketing platform, as of February 20th, the estimated box office of Wild Continent was only 538 million, which not only failed to reach the box office height of 720 million in Primitive Times, but also failed to surpass the achievement of 610 million in Metamorphosis the year before. For the series "Bears Come and Go", this is the first time that the box office has fallen instead of rising after it entered the Spring Festival file.

In addition, in the case that the total number of animated films is limited, "Bears Come and Go" is also no longer the monopoly and infinite scenery in previous years. Compared with the previous "Bears Come and Go" which made constant efforts to increase the number of films in the late Spring Festival, this year’s "Wild Continent" will also face the dilemma of competing with "Nezha Rebirth" for the number of films, which also affected the box office of the works to some extent.

Can it be said that the "bear infestation", the "first IP of the country", will also usher in the "seven-year itch"?

From young age to family fun

Bear infested road to industrialization

While domestic filmmakers are still worried about how to industrialize movies, "the bear-infested universe next door has been built for a generation."

In the past eight years, "Bears Come and Go" has released seven animated films at the rate of one per year in the most competitive Spring Festival file.

In the animation film market with many variables, the stable output of one film a year is not common, which poses a great challenge to the animation industry.

And what is the core of animation industry? Liu Wei, the producer of The Return of the Great Sage, once suggested that the core of animation film industrialization should be people. On the one hand, this requires animated film directors to have a certain understanding and recognition of the industrialization process; On the other hand, the creation of talents has a cycle and needs to be tempered in the project, which requires both producers and directors to have enough tolerance for the younger generation.

By observing the credits at the end of the film, we can find that, in addition to director Ding Liang, who can’t be shaken by thunder, every big film "Bears Come and Go" is matched with another young director, which not only ensures that the creation is independent of individuals, but also cultivates new directors and speeds up the creation efficiency.

(Ding Liang, the father of "Bears")

At the same time, at the beginning of the project, Huaqiang Fante generally mobilized the team to come up with dozens of ideas, selected three or four best ideas from them, expanded them into a rich and complete story, and then started the subsequent creation.

"The whole content of Bear Haunted is the crystallization of teamwork, which makes the style of Bear Haunted not limited to individuals, but has the temperament of a team series." Producer Shang Linlin once said in an interview. Generally speaking, the production cycle of a bear haunt is about one and a half years, so as to ensure that a work is released every winter vacation/Spring Festival.

Efficient production does not sacrifice the picture quality. Take Wild Continent as an example. In the film setting, human beings can transform into 387 kinds of animals by genetic bracelets. Among them, Logger Vick alone can transform into six kinds of animals, which not only requires him to bind six sets of motion systems separately when making, but also poses greater challenges to details such as hair. It is said that a single animal has more than tens of millions of hairs at most.

In addition, in order to present the best opening scenery effect, the production team also used hundreds of millions of special effects particles in the opening paragraph, and the autumn red maple was beautiful.

("Bears: Wild Continent" animation opening)

Such fine production can not be separated from the development of computer technology of the team of Bears. Some media have made statistics. In traditional animated TV production, one person can do 6 to 8 seconds a day at most, while in three-dimensional technology, each person can do 16 to 18 seconds a day through module classification and data storage.

However, the industrialization process and increasingly sophisticated technology can’t hide the fact that the audience thinks that the early script of Bears is "immature". The accusation of "being young and young" in "Bears" has been widely discussed on the Internet and reached its peak in the "children’s animation contempt chain" in 2017. This view holds that parents with different income and education levels will "screen" different enlightenment animations for their children: children who watch Pleasant Goat and Bears are naturally different from those who grew up watching Disney and Piggy Page.

This proves once again that although the core audience of family animation is children, it is often parents who make audits and checks.

Being accused of being young and falling in reputation, "Bears Come and Go" is not an isolated case. In fact, even the theatrical version of Doraemon, which has a history of nearly 40 years, has faced the low reputation dilemma of being young, boring and naive.

In 2015, Doraemon: Heroes of the Universe in Nobita, with a plot of "Full Son", fell into a quagmire of word of mouth and became one of Doraemon with the lowest score in recent years. After learning from a painful experience, Doraemon released Daxiong’s Antarctic Ice Cold Adventure in 2017. With the mythical elements of Cthulhu and the narrative trick about time travel, it was not only affirmed by celebrities such as Joseph Kirschvink, Ichiro Kokuro and Okada Toshio, the founders of Snowball Earth theory, but also made hot searches on Twitter, becoming the most topical animated film in Japan that year.

As a children’s cartoon, the main audience of Doraemon has always been children. However, there are also many bridges in the works that can resonate with adults, which is also the enduring charm of the series in the past 50 years. In August 2018, the main creative interview of Doraemon proposed that "it should be a film that pays more attention to adult audiences than before". Subsequently, the release of three theatrical editions, Nobita’s Moon Adventure, Nobita and Treasure Island and Nobita’s New Dinosaur, revived this old IP and made it more popular.

This is also the path chosen by Bears. Based on a number of interviews with the main creators of Bear Haunted, starting from the fourth Bear Haunted in 2017, the main creative team began to consciously add "adult" plots to the works.

Taking Wild Continent as an example, one method adopted by the main creator is to add stalks that need certain social experience to understand. For example, Cheng Xuyuan, who is still working overtime with his computer in an amusement park, openly rents out scalpers of transformers. For children, it doesn’t hurt to understand, but for adults, they can smile after understanding.

(Cheng Xuyuan in the movie)

Secondly, in the plot, Wild Continent not only created an amazing animal world, but also was the first film in the series involving science fiction and artificial intelligence. For children, animation can satisfy children’s abundant imagination and lead them to become omnipotent animals; For adults, there are hidden worries behind the thriving prosperity of science and technology. How can people keep the simplest happiness in the face of artificial intelligence and excess happiness? This is undoubtedly a topic that adult audiences can better understand and care about.

Take Primitive Times, which is the highest box office in this series at present, as an example. Director Ding Liang once said that the creativity of the film comes from A Brief History of Mankind by Israeli writer yuval harari. In this animated comedy, children can not only enjoy vivid action jokes, but also learn about the historical origin of human civilization, especially human culture and entertainment with their parents.

The deeper approach is to impress children and parents at the same time with family elements such as father and daughter, mother and child. In Wild Continent, the story of the scientist’s father Lotte and his sick daughter made many viewers shed tears for this fathers and daughters. In the previous interview with producer Shang Linlin, she mentioned that "Bears Come and Go" is gradually increasing such emotional scenes every year, which resonates with adult audiences.

According to a set of data provided by Huaqiang Fante, the proportion of young viewers watching the film "Bears" is increasing year by year, and has already exceeded the 20% mark.

"When other countries are busy with the rise, the series" Bears Come and Go "has quietly made the domestic family fun animation to the extreme." A netizen commented on Douban.

Behind the box office inflection point: is the bear infested IP also aesthetically tired?

A proposition that all longevity IPS can’t escape: You have grown six, how can you grow the next one?

Since 2014, Bears have released seven films. However, this year may be the first year that the box office of Bears Appears has declined since it entered the Spring Festival. According to cat’s eye data, as of February 20, the estimated box office of Wild Continent was only 538 million, which was not only inferior to 720 million last year, but also failed to exceed 610 million the year before.

Judging from the film arrangement rate of the three bears, the film arrangement rate of Wild Continent in 2021 was only 7.8% at the peak, and it gradually declined and remained at around 6.5% after three days of release. Compared with the film arrangement rate of 9% and 10% in 2019 and 2018, such a film arrangement rate is hardly satisfactory.

Generally speaking, the volume of animated films in the Spring Festival file is certain. If the average number of people in the film is high, there is also the possibility of box office counterattack. Judging from the attendance rate, Wild Continent’s attendance rate is basically the same as that of Primitive Times, and it is almost the same as that of Metamorphosis, except that the attendance on the opening day is slightly lower than that of the previous film, and its performance is relatively stable.

For the series "Bears Come and Go", the number of films is reduced and the expected box office is reduced. What may be the problem?

First of all, this may be related to the generally high ticket prices for the Spring Festival this year.

According to the daily economic report, the average fare for the Spring Festival this year is 36.5~50.2 yuan, and the average fare on the first day of the New Year is 49.2 yuan, which is 8.8% higher than the 45.2 yuan in the same period of the Spring Festival in 2019.

The ticket price of "Bears Come and Go" is rising. According to the data of Cat’s Eye Professional Edition, the average ticket price of Metamorphosis was 36.8 yuan in 2018, 40.9 yuan in Primitive Times in 2019 and 45.9 yuan in Wild Continent in 2021.

The sudden increase in ticket prices may not only discourage the audience who originally planned to watch 2-3 movies, but it is not surprising for parents who often take 2-3 children to watch movies together. Although some cinemas may open parent-child fields with relatively low ticket prices, the ticket price for watching Bears is still higher than in previous years, and it is not surprising to give up watching movies when they have other entertainment alternatives.

At the same time, compared with 18 years and 19 years in the field of animated films, "Bears Come and Go" met a strong competitor who is also an animated film this year-Nezha Rebirth, which pursues light animation. Created by the original crew of White Snake Origin, this film tells the story of Cyberpunk-style Nezha’s rebirth, with excellent visual effects. At present, Douban scores 7.2, ranking second in the reputation of Spring Festival films. In contrast, the Douban score of Bears is only 6.6. For some viewers who only plan to watch an animated film during the Spring Festival, it is also reasonable to choose Rebirth of Nezha with a better reputation and give up Bears.

Judging from the arrangement of the two films, although the arrangement of Bear Haunted was always higher than that of Nezha Rebirth, with the fermentation of the latter’s word of mouth, the arrangement of Nezha Rebirth by the cinema gradually rose, and Nezha pursued after Xiong Da Xiong Er. During the Spring Festival, the number of times the cinema arranges for animated films is generally limited, and the appearance of "Nezha" actually squeezes the scheduling rate of "Bears Come and Go" to some extent. In the past few years’ Spring Festival files, The Bear Haunted has monopolized about 10% of the films, but this year’s first day of Spring Festival files, The Bear Haunted+Nezha only got 10.8% of the films.

At present, it is very unlikely that Wild Continent will boost the box office by word-of-mouth fermentation in the later period.

Some film critics have pointed out that although it is normal that the proportion of the three protagonists in each film "Bears Come and Go" is different, in this work, the proportion of the three leading characters Xiong Da, Xiong Er and Logger Vick is seriously unbalanced, and the important character Xiong Da "disappeared" for a long time except at the beginning, and reappeared at the end.

In addition, the over-emphasis on the theme of "affection" makes the development of the series "Bears Appear" somewhat "self-repeating", such as Metamorphosis in 2018 and Wild Continent this year, which are all about the affection between father and son.

From this point of view, under the pattern of this year’s Spring Festival, which is full of experts and "one super and many strong", it is unlikely that "Bears haunt" will achieve a counterattack by word of mouth. However, from another perspective, from 2014 to now, Bear Haunted has been rooted in the Lunar New Year file and the Spring Festival file for many years. From the IP point of view, it has completed the schedule and audience cultivation, and has become one of the "traditional Chinese New Year projects" of domestic family animation films. For many parents, it has become a deep-rooted movie-watching habit to take their children to watch Bears in the New Year.

For the team of Bears, a small box office failure in 2021 may be an excellent opportunity to adjust creative ideas and adapt to the ever-changing market.

Logger Vick fell down many times, but when he got up, he always said, "I’m going to chase my dream!" " The same is true for the IP of Bears.

References:

1. Digital Entertainment DreamWorks, "Bear Distortion Meter" 560 million broke the domestic young animation record, and family fun will be redefined? | Interview with Guang Huaqiang

https://mp.weixin.qq.com/s/LBSPAbrvo0S1Usr-orqNpA

2, three entertainment, "China animation film industrialization, what is the core? 》

https://mp.weixin.qq.com/s/6e4eLu0FoPF7DXgOxB4H4Q

3. Zhihu, what do you think of the statement that "Doraemon animation is getting younger now"? Cristaldo’s answer

https://www.zhihu.com/question/380382819/answer/1313692020

4. Animation Economics. How did Bears Come and Go become the most profitable animation in China?

https://mp.weixin.qq.com/s/1HsoUxEJJcv5oJZJdK4T4A

5, BFA moves, who knows bears better than him? | Special topic

https://mp.weixin.qq.com/s/zE32wffXs1r8cFBj4gq16A

2. The first case of human infection with highly pathogenic avian influenza in China.
　
In mid-October, 2005, an outbreak of H5N1 subtype highly pathogenic avian influenza occurred in Shebu Town, Xiangtan County, Xiangtan City, and the first case of human infection with highly pathogenic avian influenza appeared in mainland China. The child He Mou, male, 9 years old, from Xiangtan County, became ill on October 10th. Due to the resolute and decisive response to the epidemic and scientific and perfect measures, the epidemic was put out in time, minimizing the impact of the epidemic. On November 15th, 2005, the epidemic area in Xiangtan County lifted the blockade as scheduled. On November 12th, He Mou, a child, recovered and was discharged from hospital, which became the first confirmed case of human infection with highly pathogenic avian influenza successfully treated in mainland China, further enriching China’s experience in dealing with the avian influenza epidemic.
I. What happened
(1) Discovery and report of epidemic situation
At 15: 30 p.m on October 18th, 2005, the office of the headquarters for the prevention and control of highly pathogenic avian influenza in Xiangtan County received an epidemic report from Shebu Town in this county, and 42 chickens and 360 ducks died in Liu Liqiu’s family of Heping Group in Wantang Village of Shebu Town. The office of the county headquarters immediately sent technicians to the scene. The investigation found that there were 15 poultry farmers in Heping group, and 687 poultry were kept in cages, including 293 chickens and 394 ducks. There were 13 households with poultry diseases, and 545 birds died, including 182 chickens and 363 ducks. After preliminary diagnosis, it is suspected to be avian influenza, and the epidemic situation should be reported immediately.
(2) Confirmation of epidemic situation
On October 19th, Xiangtan Animal Epidemic Prevention Supervision Station sent the collected disease materials to the Diagnosis Center of Hunan Veterinary Station for testing. On October 21st, the Provincial Veterinary Station diagnosed a suspected case of H5 subtype highly pathogenic avian influenza. On the 22nd, a special person was sent to the National Avian Influenza Reference Laboratory of Harbin Veterinary Research Institute for diagnosis. On October 25th, the National Avian Influenza Reference Laboratory was diagnosed as H5N1 subtype avian influenza. On October 26th, the Ministry of Agriculture confirmed and announced the outbreak. On November 11th, the Ministry of Health confirmed a case of human infection with highly pathogenic avian influenza in Shebu Town, Xiangtan County, which is the first confirmed case of human infection with highly pathogenic avian influenza in mainland China.
(3) Disposal of epidemic situation
After receiving the epidemic report, the Hunan Provincial Party Committee, the provincial government, the Party committees and governments of Xiangtan City and Xiangtan County and relevant units mobilized urgently and immediately put themselves into the epidemic disposal work. Carefully organize and deploy, fully implement various measures, put out the epidemic at the epidemic point, and block the spread of the epidemic to people.
1 emergency action, comprehensive organization and deployment of epidemic prevention work. On the evening of October 18th, Hunan Veterinary General Station, Hunan Provincial Health Department and other departments immediately sent experts and working groups to the epidemic spot to discuss with Xiangtan City and Xiangtan County overnight to guide the epidemic prevention and personnel protection monitoring. On the evening of October 19th, the provincial headquarters for the prevention and control of major animal diseases held a prevention and control meeting with the participation of veterinary and health departments, studied and deployed various specific prevention and control measures, and decided that the provincial headquarters should enter an emergency state, stick to 24-hour duty, and implement the zero reporting system of epidemic situation to ensure smooth information, strong command and timely handling of epidemic situation. Governor Zhou Bohua and Deputy Secretary of the Provincial Party Committee Qi Heping presided over the governors’ meeting of each city and the video conference of the whole province on October 20 and October 28, respectively, to deploy the prevention and control of avian influenza. On October 21st, Vice Governor Yang Taibo rushed to Xiangtan County to inspect the epidemic prevention work. On November 2nd, Yang Taibo presided over a meeting of heads of relevant provincial departments to further study the prevention and control measures, and once again sent seven inspection teams and five unannounced visits to Xiangtan and other cities and counties to urge the implementation of prevention and control measures.
2. Start the emergency plan and fully carry out the epidemic prevention. On the morning of October 19th, Xiangtan County held an emergency meeting on the prevention and control of highly pathogenic avian influenza, launched an emergency plan decisively, and set up an avian influenza emergency disposal headquarters, which consists of eight working groups, namely, an epidemic disinfection group, an epidemic prevention investigation group, a technical guidance group, a quarantine blocking group, a publicity group, a medical monitoring group, a stability maintenance group and a logistics support group, and went all out to carry out the epidemic prevention work.
3. Strict blockade and decisive disposal of the epidemic. On October 19th, Xiangtan county government issued a blockade order, and set up five blockade checkpoints at the four major traffic arteries in the east, west, south and north of Shebu town and at the exits of Heping Group in Wantang Village and Tanhua Highway to strictly block the epidemic areas. Close all poultry and poultry products trading markets within 10 kilometers around the epidemic area, and prohibit live poultry from entering and leaving, poultry products and other suspicious pollutants from being shipped out; All the poultry in the epidemic area were culled, and 2487 poultry were culled and treated harmlessly; Thoroughly disinfected the site and environment that may be polluted; Carry out emergency immunization for all caged poultry in threatened areas. By October 23rd, 252,000 poultry had been immunized.
4. Carry out medical monitoring to prevent personnel infection. The health department took preventive medicine for 1367 people, injected influenza vaccine for 495 people, and timely followed up and monitored 41 people who had close contact with sick birds and 151 people who had close contact with patients. No abnormalities were found.
5. Conduct epidemic investigation and monitoring to eliminate hidden dangers. Xiangtan county organized forces to carry out a comprehensive epidemic investigation in seven towns around the epidemic area. At the same time, in view of Liu Liqiu’s purchase of 140 ducks from Quanjing Village in this town in mid-September, 2005, the epidemic situation in Quanjing Village was mainly investigated, and no suspected epidemic situation was found. On October 24th, Hunan Veterinary General Station sent people to collect 15 blood samples and 30 cotton swabs from chickens and ducks in the threatened area, and 14 cotton swabs and 10 blood samples from 10 pigs raised by 3 farmers in the epidemic area. After pathogen monitoring, they were all negative.
(4) lifting the blockade in epidemic areas
On November 12th, it was 21 days since the last poultry was culled in the epidemic area of Xiangtan County, and no new epidemic situation was found after monitoring. Upon the application of Xiangtan County Command for Prevention and Control of Highly Pathogenic Avian Influenza, Hunan Veterinary General Station, Xiangtan Animal Husbandry and Fisheries Bureau, Xiangtan City and Xiangtan County Animal Epidemic Prevention Supervision Station, Xiangtan City and Xiangtan County Center for Disease Control and Prevention and other units appointed a provincial and municipal joint inspection team composed of seven experts to conduct on-site inspection and acceptance of the highly pathogenic avian influenza epidemic area in Shebu Town, Xiangtan County according to the requirements of the Ministry of Agriculture, and collected 119 blood samples of caged poultry in threatened areas for emergency immunization effect testing. According to the results of on-site acceptance and laboratory test, the joint acceptance team believes that the epidemic area in Xiangtan County conforms to the relevant regulations on lifting the blockade. After the Hunan Provincial Command for Prevention and Control of Major Animal Diseases reported to the National General Command for approval, Xiangtan County Government announced that it would officially lift the blockade of the epidemic area on November 15, 2005.
(5) Do a good job in the aftermath in time.
The first is to cash the culling subsidy. Xiangtan City and Xiangtan County actively raised funds, and in the case that the central financial subsidies were not in place, they paid in advance, and the poultry culled in the epidemic areas were distributed in place according to the standard of subsidizing 10 yuan on average. In the process of implementing the subsidy, it has been declared truthfully, posted, fair and transparent, and stabilized people’s hearts. The second is to do a good job in summarizing and evaluating the epidemic situation. According to the investigation and evaluation of the expert group, the epidemic situation of avian influenza in Xiangtan County has had a great impact on the aquaculture industry in Hunan Province, as well as the development of agriculture and rural economy and the increase of farmers’ income. For a period of time after the outbreak, the export of poultry in the province basically stopped, the market consumption in the province shrank sharply, and the market price of poultry dropped sharply. In this regard, on November 11th and 17th, Governor Zhou Bohua presided over the executive meeting of Hunan Provincial Government and the governor’s office meeting successively, to study and implement the spirit of the relevant meeting in the State Council, study and solve the problems in the prevention and control of highly pathogenic avian influenza, and issued the Emergency Notice of Hunan Provincial People’s Government on Further Strengthening the Prevention and Control of Highly Pathogenic Avian Influenza. For a period of time to come, we should make overall plans and do both: on the one hand, we should continue to pay attention to the prevention and control of highly pathogenic avian influenza, on the other hand, we should pay attention to the implementation of various policies to support the poultry industry, promote the recovery and development of the aquaculture industry, and effectively combine the prevention and control of highly pathogenic avian influenza at that time with long-term animal epidemic prevention work; Combine the prevention and treatment of highly pathogenic avian influenza with rural health and epidemic prevention; Combine the prevention and control of highly pathogenic avian influenza with economic development and social stability to further consolidate the good momentum that has emerged in the development of rural agriculture.
Second, the experience and enlightenment of epidemic situation disposal
After the baptism of the highly pathogenic avian influenza war in the spring of 2004, in the prevention and control work, Hunan Province insisted on putting prevention first, relying on science, preventing and controlling according to law, preventing and controlling by groups, making efforts to improve the emergency command system, pre-plan system and grass-roots epidemic prevention system, perfecting the emergency mechanism, safeguard mechanism and joint prevention and control mechanism, and striving to build a long-term mechanism for animal epidemic prevention, which achieved remarkable results and significantly improved the ability and level of responding to sudden outbreaks, laying a solid foundation for successfully extinguishing the epidemic situation in Xiangtan County.
(A sound emergency command and epidemic prevention system provides a key organizational guarantee for the successful eradication of the epidemic.
In order to effectively strengthen the organization and leadership of avian influenza prevention and control, governments at all levels have established and improved four organizational systems:
1. Establish a command system with leaders at all levels in charge and leaders in charge directly. Provincial, city, county and township governments have set up headquarters for the prevention and control of major animal diseases. Once an epidemic occurs, the headquarters for the prevention and control of major animal diseases will be automatically transferred to emergency headquarters.
2. Establish an animal epidemic prevention and health supervision system led by the top leaders of veterinarians and health departments at all levels. The veterinary department is responsible for the prevention and control of avian influenza, and the health department is responsible for the prevention and control of avian influenza. Veterinary and health departments should cooperate closely to do a good job in prevention and control in accordance with the requirements of "three simultaneities" of arriving at the scene at the same time, conducting investigations at the same time and handling the epidemic situation at the same time.
3. Establish a market supervision system in which the top leaders of industrial and commercial departments at all levels are responsible and the heads of other relevant departments participate. To be responsible for the prevention and control of all links in the circulation field in case of emergency.
4. In 2004, the reform of township animal epidemic prevention institutions was initiated, 2,277 township animal epidemic prevention stations were re-established and the township animal epidemic prevention system was improved. After the outbreak, Governor Zhou Bohua, Deputy Secretary of the Provincial Party Committee Qi Heping, Vice Governor Yang Taibo and other leading comrades of the provincial party committee and government made important instructions and instructions for many times, and held meetings to study and deploy prevention and control work. Under the unified leadership and command of the local government, the relevant functional departments of Xiangtan County, such as veterinary, health, industry and commerce, public security, publicity and so on, have carried out their duties and cooperated closely, forming a strong working force. Township animal epidemic prevention personnel obey the deployment, fulfill their duties, conscientiously implement the basic work such as epidemic investigation, emergency immunization and disinfection treatment, and play a vital role in timely extinguishing the epidemic.
(2) Early prediction and early warning provide a prerequisite for the successful eradication of the epidemic.
Timely and effective prediction and early warning can enable us to grasp the initiative of prevention and control, take the initiative to take countermeasures in advance, and control the epidemic risk. In late July, 2005, the Office of the Hunan Provincial Command for the Prevention and Control of Major Animal Diseases, through long-term tracking and analysis of the epidemic situation of avian influenza at home and abroad, the evolution characteristics of avian influenza virus transmission, the infection of foreign personnel and the current situation of prevention and control in Hunan Province, predicted that the threat of human infection with highly pathogenic avian influenza in southern China was significantly increased. At the symposium on pig industrialization in Hunan Province held on August 16, the Hunan Provincial Party Committee and the provincial government readjusted and deployed the prevention and control of highly pathogenic avian influenza. On September 22, the Hunan Provincial Government held a video conference to mobilize and deploy the work of preventing and controlling highly pathogenic avian influenza again. After the Ministry of Agriculture held a national video conference on the prevention and control of highly pathogenic avian influenza on September 29, Comrades in charge of the Hunan Provincial Command for the Prevention and Control of Major Animal Diseases are keenly aware of the imminent threat of the epidemic, and have a great sense of "rain is coming". They resolutely decided to give up the National Day holiday break, hold a meeting of Hunan Provincial Animal Husbandry and Fisheries Directors on October 2, and hold an emergency response drill for the sudden outbreak of avian influenza in Hunan Province on October 14, and make emergency mobilization again to fully prepare for the emergency.
Based on the prediction of the epidemic situation, on September 22nd, Hunan Province, on the basis of the national confirmation that all poultry kept in cages, large and medium-sized cities and their suburbs, poultry farms, areas where epidemic has occurred, and areas where migratory birds and wild birds are concentrated (migration routes), requested that only poultry kept in poultry farms (households) with more than 50 caged birds be fully immunized, which greatly expanded the scope of immunization. More than 96 million milliliters of avian influenza vaccine were stored and allocated in time. At that time, when the supply of avian influenza vaccine was tight in the whole country, the need of immunization work in Hunan Province was ensured and the initiative was obtained. The high immune density of birds plays a key role in the effective prevention and control of avian influenza.
(3) A complete emergency mechanism provides institutional guarantee for the successful eradication of the epidemic.
To prevent and control highly pathogenic avian influenza, a virulent infectious disease with high morbidity and mortality, only by establishing a scientific and complete epidemic emergency mechanism, making emergency preparations and realizing rapid response can we win the initiative in our work. By summing up the previous experience of prevention and control and learning from foreign advanced practices, in 2005, the Hunan Provincial Government issued the Emergency Plan for Major Animal Epidemic in Hunan Province. Based on this, the Hunan Provincial Command formulated the Emergency Response Measures for Major Animal Epidemic in Hunan Province and the Emergency Response Norms for Highly Pathogenic Avian Influenza in Hunan Province, thus forming a set of forward-looking, scientific, targeted and operational emergency plan system, which provides an action guide for emergency response. In accordance with the requirements of the emergency plan, emergency reserve teams have been set up at all levels to reserve emergency disposal materials, ensuring the "three in place" of personnel preparation, capital preparation and material preparation for the disposal of major animal epidemics. On October 14th, 2005, the Hunan Provincial Government held an on-site observation meeting in Liuyang City, which was attended by leaders in charge of municipal and state governments. The observation meeting adopted the form of "indoor exercise+outdoor on-site disposal", and the whole disposal procedure was standardized and clear, easy to understand. The exercise achieved multiple effects of emergency mobilization, team training and skilled disposal process, which provided important prevention and control experience for the successful eradication of the epidemic.
(D) Resolute emergency response has provided an important guarantee for the successful eradication of the epidemic.
The key to emergency work is "fast". Once there is a highly pathogenic avian influenza epidemic, we must respond quickly, deal with it strictly, and resolutely put it out at the epidemic point, and we must never delay the opportunity. In accordance with the principle of "early detection, quick response and strict disposal", Hunan Province has adopted the method of "investigation, treatment and verification", requiring that birds with clinically suspected avian influenza be decisively culled without waiting for the test results, and sick materials should be collected for inspection and reported in time, which can effectively prevent the pollution and spread of the epidemic source. On the evening of October 18th, Xiangtan County organized epidemic prevention personnel to deal decisively with the poultry of the affected households. On October 19th, in order to reduce the threat to people, Xiangtan County, under the guidance of provincial and municipal expert groups, decisively culled all poultry in the epidemic area and blocked the epidemic area. At the same time, carry out county-wide epidemic investigation and monitoring, and carry out emergency immunization for poultry raised in threatened areas. On October 21st, when it was diagnosed as suspected highly pathogenic avian influenza at the provincial level, Xiangtan County strengthened comprehensive epidemic prevention measures in strict accordance with the requirements of the emergency plan, ensuring that no loopholes were left in the blockade of epidemic areas, no hidden dangers were left in culling and destruction, no gaps were left in compulsory immunization, and no dead ends were left in strict disinfection. Finally, the epidemic situation in Xiangtan County was put out in time, and only more than 2,000 poultry feathers were culled. This "proactive attack" in Hunan Province played a key role in putting out the epidemic and reducing losses as soon as possible, and was highly praised by the inspection team of the State Council and the inspection team of the Ministry of Agriculture.
(5) The joint prevention and control of animals (doctors) and people (doctors) has played a key role in blocking the spread of avian influenza to people.
Highly pathogenic avian influenza is a zoonotic disease. To do this work well, it is necessary to treat both animals (doctors) and people (doctors) in order to be effective. After the outbreak in Xiangtan County, the Hunan Provincial Department of Agriculture and the Hunan Provincial Health Department worked in coordination and cooperated closely, established a daily epidemic notification mechanism, held regular and irregular consultation meetings to inform the situation and discuss countermeasures, and jointly issued the "Emergency Notice on Doing a Good Job in Personal Protection and Environmental Disinfection of People with High Exposure to Avian Influenza", which clarified the specific measures to prevent personnel from being infected. The Hunan Provincial Center for Disease Control and Prevention and the relevant health disease prevention and control departments of cities and counties promptly launched the emergency response plan for human avian influenza, and adopted strict protective measures and equipped with necessary protective equipment for the staff in the epidemic area and the relevant personnel involved in culling, resolutely blocking the infection of avian influenza to people; Together with the animal husbandry and veterinary departments, the epidemiological and clinical characteristics of relevant cases were investigated to find the source of the disease in time and investigate the epidemic situation. The close cooperation between veterinary medicine and human medicine has played a key role in blocking the spread of avian influenza to people.
(six) the correct guidance of public opinion has created a good social atmosphere for the successful eradication of the epidemic.
In 2005, after the first case of human infection with avian influenza occurred in Xiangtan County, China, the leaders were worried, the masses panicked and the society paid attention. How to seek advantages and avoid disadvantages, and give full play to the positive role of media and public opinion in emergency response, Hunan Province has made comprehensive and detailed thinking and research on this, formulated the principle of "extensive publicity, positive guidance, unified caliber, timely notification, timely and appropriate", defined the spokesperson, reported the progress of prevention and control work realistically, reported the epidemic situation according to the unified caliber of the Ministry of Agriculture, and vigorously publicized epidemic prevention knowledge and mass prevention and control skills, measures taken by relevant government departments and prevention and control work. The Information Office of Hunan Provincial People’s Government held a press conference on November 11th, held several press conferences in the name of Hunan Provincial Department of Agriculture, and received more than 100 media interviews to introduce the progress of avian influenza prevention and control in Hunan Province, clarify the facts, correct some false reports, and maintain the normal consumption and circulation of poultry products and the economic and social order in epidemic areas. Xiangtan County urgently printed 200,000 copies of bird flu prevention and control materials and distributed them to every farmer in the county, so that the broad masses can understand the characteristics of epidemic spread, prevention and control methods and self-protection measures, so that farmers can correctly safeguard their legitimate rights and interests, form a joint force of prevention and control by the whole society, and realize mass prevention and control.
　
　
　

Special feature of 1905 film network 47.258 billion box office, 82,248 screens.When the second hand finished the last grid in 2021, the results of the year-end examination of China film market were released, and the total number of box office and screens in the whole year was the champion of the global single market. Behind this is the hard work of countless filmmakers, the trust and support of countless audiences, and the help and encouragement from the policy level.

From Spring Festival movies to summer movies to National Day movies, domestic movies have become a well-deserved protagonist in China film market. The new mainstream movies have become the "wealth password" of domestic explosive works.

On the occasion of bidding farewell to the old and welcoming the new, M Big Data, together with 1905 Film Network and Film Channel Media Center, jointly launched the Annual Survey Report of China Films in 2021. This report will comprehensively interpret the changes of China film market in 2021 from four aspects: market, word of mouth, industry and keywords.

Click on the link here to view the complete.Annual Survey Report of China Films in 2021

Market article

47.258 billion yuan box office, 82,248 screens.

In 2021, what kind of answer sheet will China film market hand over? The doubts of countless filmmakers at the beginning of the year have now been answered.

According to the statistics of M Big Data, in 2021, the total annual box office of China film market was 47.258 billion yuan, and 740 films were produced in the whole year, with 1.167 billion people attending cinemas in cities and 39.927 billion domestic films, with a total of 82,248 national screens, an increase of 6,667.

Behind these big data, the China film market has become the most dazzling light in the global film market.

Looking at the global film market in 2021, China won the global box office championship with a cumulative box office of over $7 billion. Among the TOP10 box offices in the world, the proportion of China’s box office has increased from 42.49% in 2020 to 50.32%, maintaining a leading position in the world.

Among them, the Spring Festival in 2021 set a new box office record of 7.822 billion yuan, laying the foundation for China film market to continue to lead the world in box office. Under the blessing of the Spring Festival file, the box office of the mainland film market in February was 12.269 billion yuan, creating a new monthly box office record in global film history. In addition, the monthly box office of China in the 1st, 3rd, 4th, 5th and 10th natural months won the global monthly box office champion.

The Battle at Lake Changjin, the theme work to resist U.S. aggression and aid Korea, and Hi, Mom, the domestic new films with affection as the point of view, rank among the top in the global single box office list. According to the statistics of M Big Data, in 2021, among the TOP100 global single-chip box office, the number of domestic films reached 27, and the box office "bringing goods" ability of China film market is obvious to all.

In 2021, in the release of many word-of-mouth and box office Qi Fei, many golden files such as New Year’s Day, Spring Festival, Qingming and May Day created the highest box office record in film history. At the same time, the trend that the box office of China film market moves closer to the head schedule and the film is more obvious.

Domestic films have become the main box office force in China film market.According to statistics, the total box office of domestic movies in 2021 was 39.927 billion yuan, accounting for 84.49% of the whole year. Among them, there are more than 40 films with box office exceeding 100 million, and 9 films with 1 billion. In the TOP10 box office of the mainland film market, the number of domestic films reached as many as 8.

The Battle at Lake Changjin, Hi, Mom and other films have become "class representatives" of domestic excellent films.

The Battle at Lake Changjin, which has attracted much attention, surpassed the cumulative box office and became the highest single box office in the history of China cinema. This also confirms the industry’s conjecture about "surpassing Jason Wu" before the film was released. In addition, the film has set more than 30 box office records in mainland film history.

With her big-screen debut, Hi, Mom became the highest-grossing female directors in the world, which was the peak at the beginning. At the just-concluded 34th Chinese Golden Rooster Awards, she won the Best Actress Award for this film.

Word of mouth

The Battle at Lake Changjin set a new box office record and was a "class representative" of high-quality domestic films.

The content of literary and artistic works is the era of kings, and the word-of-mouth of works determines life and death.

Under this background, 1905 Film Network and Film Channel Media Center invited hundreds of professional film critics and tens of thousands of ordinary netizens to vote for the top ten Chinese films in 2021. Judging from the statistical results, there are many intersections between the voting results of the insiders and the general audience.

Many excellent domestic films have won unanimous recognition from audiences inside and outside the industry.In the list of professional film critics, The Battle at Lake Changjin,Impasse, Hi, Mom and other films, applauded and hit the box office. Among them, exceptMake a name for yourselfBesides, all the other works come from different prime files. According to the time of release, the latest one is on the list.Love myth.

On the list of ordinary audiences, except Chinese Doctors and White Snake 2: The Origin of the Green Snake, the other seven films are consistent with the list of film critics. The realistic theme works with the flavor of the times are more grounded and more popular.

The high overlap of the two lists shows that the aesthetic standards of ordinary domestic audiences have increased day by day in recent years. This also makes the era of pipeline explosion production of big stars and big IP gone forever. Without high-quality content blessing, the luxury creative lineup can’t support the long-term trend of the box office.

At the same time, the honor of the 2021 film channel M list was announced.

The Battle at Lake Changjin, a phenomenal film, has become a veritable annual film in China film market. The story content, the script, and the reversal of the story, "Make a name for yourself", won the annual brain-burning film. The film of the same name based on the famous writer Liu Qing won the title of biographical film of the year.

In terms of individual awards, he won the title of best director with Above the Cliff. At the just-concluded 34th Golden Rooster Awards in China, Zhang Yimou won the 10th Golden Rooster Trophy and was praised as "perfect" by the media. The actor of the year belongs to Jason Wu, who deserves it. After The Battle at Lake Changjin, the total box office of his starring works has exceeded 20 billion yuan. The actress of the year was won by the actor after 00, and her wonderful performances in many works were unanimously recognized by the public.

In addition, with Hi, Mom, Jia Ling became the director of the new power of the year in the film channel M honor list and the actor of the new power of the year in the movie channel. Just won the best actor award at the 16th Changchun Film Festival, and won the title of ordinary hero on the screen of the year. Zhang Xiaofei celebrates the annual surprise performance award.

Keyword article

The 14th Five-Year Plan ranked C, and the new mainstream movies became synonymous with explosions.

Among the six key words of China’s film industry in 2021, "the 14th Five-Year Plan" ranks C.

The Chairman of the China Film Association said that the 14th Five-Year Plan for the Development of China Film proposed to further improve the quality of domestic film creation, improve the film industry system, enhance the strength of film science and technology, improve the public service level of film, expand the international influence of film, and help build a powerful film country. "Planning" has provided confidence for China filmmakers and pointed out the direction of struggle, which has a profound impact on the film industry in China.

The success of The Battle at Lake Changjin, Chinese Doctors and other films has made the new mainstream films become the creative cheats of domestic explosive films. Screenwriters, directors and producers believe that the "newness" of the new mainstream movies is not only reflected in being loyal to history and not paying attention to details, but also in the innovation of audio-visual language and the upgrading of production level, and also reflects the creative trend close to the audience.

According to the statistics of the National Film Bureau, by the end of September 2021, there were 14,235 cinemas and 80,743 screens in China film market, and the number of screens officially exceeded 80,000. Professor Tsinghua University and Yin Hong, vice chairman of the China Film Association, said frankly that "the 80,000 digital screens that are far ahead in the world have become a strong rock for the sustainable development of China’s film industry, which has provided a reliable guarantee for China to rank first in the global market this year and meet the diverse film cultural needs of the audience."

In addition, copyright protection, new records and social responsibility have also become the key words for the development of China film industry in 2021. Many filmmakers also shared their experience in 2021.

Liu Ye said that "being serious" is rewarding, and starring in his works has brought him many honors. Starring The Battle at Lake Changjin, he participated in filming "Riding the Wind", one of the four story units of "My Father and I", which made "moving, awe and cherishing" become the key words of Jason Wu’s annual film sentiment.

“"Exploration" has become the key word of the post-00 actor’s annual film sentiment. As one of the representatives of the new generation of actors, there is still a long way to go for him to explore in the future. Hi, Mom not only moved the audience, but also brought "warmth" to Zhang Xiaofei.

Industry article

Feature films have high gold content, and the theme of the times has become a hot topic of creation.

In 2021, domestic genre films performed well collectively. Plot, comedy, war, animation, suspense, love, the overall box office accounted for more than 5%.

Among them, there are 46 films with plot types such as Me and My Father, Hi, Mom and Chinese Doctors, with box office exceeding 11 billion, which is higher than that in 2019. The total box office of comedy films was 5.839 billion, which was second only to drama films, basically the same as that of 2019.

In the domestic war, The Battle at Lake Changjin was the only one and contributed all the box office. The number of animated films reached 30, accounting for only 7.48% of the box office, which was lower than 18.91% in 2019 and 11.07% in 2020, mainly due to the lack of explosive films. In recent years, the suspense in the drama market has radiated to the cinema market, and the box office of suspense films accounted for 6.81%, which has increased for two consecutive years since 2019, and the first time entering the box office accounted for the top five.

In 2021, topics closely related to the theme of the times, such as the centenary of the founding of the Party, the War to Resist US Aggression and Aid Korea, became permanent guests on the big screen. Under the normalization of epidemic situation, family affection is more precious and warm, quantity and quality of works with similar themes, by going up one flight of stairs. Documentaries aimed at real life are also concerned by the market, and their word-of-mouth is collective.

In terms of the geographical distribution of box office in the whole year, Guangdong, Jiangsu and Zhejiang rank among the top three in the box office of all provinces, while Shanghai, Beijing and Shenzhen rank among the top three in the box office of cities in China. Among them, five cinemas in Beijing entered the TOP10 list of national cinema box office, one less than last year, and Shenzhen Broadway Film Center performed well, rising three places from the 2020 ranking and entering the top three. The TOP6 box office of national cinemas from high to low are WANDA CINEMAS, Guangdong Dadi, Shanghai Lianhe, China Film Digital Cinema, China Film South and Jinyi Pearl River, with a total box office of 23.941 billion yuan.

2021 is a thing of the past, and 2022 has already begun, and the China film market will embark on a new journey. The movie power is on its way to becoming a movie power.